I don’t think anyone from Team HYAs London contingent managed to make it to the Mayamada release party held in a frozen yoghurt shop in Covent Garden, and it looks like they missed out on a good time if the video above is to be believed (and the pictures too). Looking at their shop I think that they’ve released four new shirts, and they also have a waiting list set up for the release of a very nice looking snapback hat. Looks like things are on the up for Mayamada.
Really nice looking new range from Dance Party Massacre, and when I heard that the lookbook video had Justice right at the start I knew I was going to enjoy it. That 75% off sale is looking pretty epic too, should be starting in a couple of hours if my recollection of time zones is correct.
For the time being we would like to share a video that acts as a prelude to our online series. http://mad.ly/04c492
Andy: To be entirely frank I don’t think that the video is really going to do a lot when it hasn’t got any of your own images in it (and a few NSFW ones too, just a warning to office-dwelling HYAers), but the shirts are pretty cool so maybe you guys should be focusing on that.
I got an e-mail from Mark over at Domestic Sanity letting me know about his first line of t-shirts ad tank tops. His exact words towards the end of the message were “I am pretty green to this industry.” When I see that it’s usually not a good sign, but in this case I was very pleasantly surprised by the level of quality that went into the production of their video lookbook, easily as good as some music videos. The quality level seems to run through the rest of the operation too, resulting in a very impressive release for someone doing their first line.
A t-shirt from Domestic Sanity will run you $28 and if you cut the arms off and go for the tank top option then you’re looking at $22 a piece.
London based T-shirt company, SquareThursday, have made an awesome stop motion video. Shot atop a car park in South London, UK it shows off designs from the collection available at www.squarethursday.com.
Check it out:
Andy: I watched, I smiled. Really nice animation, thanks for the submission!
I’m pretty sure I posted a teaser image of this about a month ago, but details and a fun video have now emerged to announce the opening of the Johnny Cupcakes store in Martha’s Vineyeard in Massachusetts this weekend. In typical JC fashion things aren’t quite normal, as there will be a treasure hunt at 11am before the shop officially opens at 2pm. I know it’s a fairly long shot, but if any HYA reader heads down for the opening it would be great if you’d like to submit a few pics and tell us about the experience.
This is a bit of fun. Vaughn de Heart celebrated their third anniversary recently (you’d have thought they’d want it to coincide with the release of their latest collection) so founder RoyLyn’s brother created an epic ‘trailer’ for the brand.
Usually if I see a teaser video for a brand and it’s two minutes long it’s pretty unlikely that I’m going to be watching it through to the end (two minutes? That’s a lifetime!), but this lookbook video teasing for Socially Exceptional‘s impending shirt release on June 11th is awfully stylish and well put together so I was sat enraptured until the screen went black at the end. Bloody nice shirts, too.
As usual, I will try and remember to let you know when the shirts have been released, but as usual I expect I’ll probably forget.
If you’ve been reading HYA for more than 5 minutes you’ll be well aware of the back story behind Juhnny Cupcakes, but that doesn’t stop me from mentioning it every so often. Johnny is an impressive success story and it’s cool to hear him talk about it, I especially liked the bit towards the end where he talks about emotional success being as important as financial success.
Can’t say that I’d heard of Ambush Apparel before they got in touch, but they have a polished look that suggests they have more experience than a brand putting out their sophomore release. The logo shirt isn’t particularly expiring, if you’re a fan of Ambush then I’m sure you’ll like it but there’s not a lot there for a newbie such as myself. The other designs are pretty interesting though, and good to see a brand putting out a couple of tank tops in anticipation of Summer, gives me hope that the sun might appear on this chilly British weekend.
You may be aware that there was a film made last year about Bullying in U.S. schools that has been released recently (to a bit of a furore about it receiving an R rating, effectively stopping the people it’s about from seeing it, which was later changed to PG-13 after a few edits). As yo would imagine there is also a campaign around the film to help raise awareness for bullying, the impact it can have on people’s live and to try and stop kids from being horrible to each other.
Kate Upton has provided her (very pretty) face to front the campaign and has also produced a PSA about bullying which you can see above. Why is this on HYA? Because I thought it would be good to mention a serious issue for a change, and because every other site seems to get to write about celebrities so why shouldn’t I?