From the category archives:

video


Looks like a fun time with Willy Wonka Johnny Cupcakes, as usual.

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Post image for Mayamada’s Summer tees and release party recap

blue girls tee additional5 480x320 Mayamadas Summer tees and release party recap
navy guys tee additional4 480x320 Mayamadas Summer tees and release party recap
purple guys tee additional7 480x320 Mayamadas Summer tees and release party recap
yellow girls tee additional3 480x314 Mayamadas Summer tees and release party recap

I don’t think anyone from Team HYAs London contingent managed to make it to the Mayamada release party held in a frozen yoghurt shop in Covent Garden, and it looks like they missed out on a good time if the video above is to be believed (and the pictures too). Looking at their shop I think that they’ve released four new shirts, and they also have a waiting list set up for the release of a very nice looking snapback hat. Looks like things are on the up for Mayamada.

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dance party massacre sale

PageImage 504672 3555510 DPM summer201214 480x320 Summer 2012 collection video and lookbook from Dance Party Massacre, and a huge 75% off flash sale today
PageImage 504672 3555518 DPM summer201219 480x320 Summer 2012 collection video and lookbook from Dance Party Massacre, and a huge 75% off flash sale today
PageImage 504672 3555524 DPM summer201222 480x320 Summer 2012 collection video and lookbook from Dance Party Massacre, and a huge 75% off flash sale today
PageImage 504672 3556680 DPM summer201244 480x320 Summer 2012 collection video and lookbook from Dance Party Massacre, and a huge 75% off flash sale today

Really nice looking new range from Dance Party Massacre, and when I heard that the lookbook video had Justice right at the start I knew I was going to enjoy it. That 75% off sale is looking pretty epic too, should be starting in a couple of hours if my recollection of time zones is correct.

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The Dawn of Wisdom [Submitted]

by Andy on July 26, 2012

wisdom & athena

jaeblckwhtsprd 480x360 The Dawn of Wisdom [Submitted]

THE DAWN from Wisdom & Athena on Vimeo.

For the time being we would like to share a video that acts as a prelude to our online series.
http://mad.ly/04c492

Andy: To be entirely frank I don’t think that the video is really going to do a lot when it hasn’t got any of your own images in it (and a few NSFW ones too, just a warning to office-dwelling HYAers), but the shirts are pretty cool so maybe you guys should be focusing on that.

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domestic sanity t-shirts

01 480x320 The best video lookbook Ive ever seen from Domestic Sanity
02 480x320 The best video lookbook Ive ever seen from Domestic Sanity
03 480x320 The best video lookbook Ive ever seen from Domestic Sanity
04 480x320 The best video lookbook Ive ever seen from Domestic Sanity
05 480x320 The best video lookbook Ive ever seen from Domestic Sanity

Domestic Sanity Summer 2012 Lookbook from Domestic Sanity on Vimeo.

I got an e-mail from Mark over at Domestic Sanity letting me know about his first line of t-shirts ad tank tops. His exact words towards the end of the message were “I am pretty green to this industry.” When I see that it’s usually not a good sign, but in this case I was very pleasantly surprised by the level of quality that went into the production of their video lookbook, easily as good as some music videos. The quality level seems to run through the rest of the operation too, resulting in a very impressive release for someone doing their first line.

A t-shirt from Domestic Sanity will run you $28 and if you cut the arms off and go for the tank top option then you’re looking at $22 a piece.

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Twelve Famous Sweaters

by Travis on July 18, 2012

New from the retro recreationists at Found Item Clothing: a nine-screen print yoked around famous sweaters from film, tv, music and points beyond. How many can you identify?

Twelve Famous Sweaters Shirt1 e1342639709328 Twelve Famous Sweaters

12 Sweaters, 12 Stories

$24 here.

Watch: video of the screen printing process!

Got a tip? Shoot us a message.

Read more of Travis’ work at It Goes To 11.

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weird science hwo to t-shirt

Great Weird Science t-shirt at TeeFury today.

b35a94bd 9c40 4b4b 8127 07039df05bdd 480x360 Daily t shirt news & releases for July 11th
Shirt.Woot explain where all the socks go.

waynes games detail 9281 480x486 Daily t shirt news & releases for July 11th
Hunger Games meets Batman for no reason I can think of at RIPT.
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steampunk t-shirt

The most interesting news at TeeFury today isn’t the tee, but that they now offer ‘afterhours’ sales of the previous days shirt for $13.

54ac5f67 6c77 46a5 bcc1 5da268b99440 480x360 Daily t shirt news & releases for July 9th
Shirt.Woot have a design to anger those of us who spell ‘colour’ correctly.

anatomy of flight 815 detail 9281 480x480 Daily t shirt news & releases for July 9th
LOST is gone but not forgotten at at RIPT.
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I’m pretty sure I posted a teaser image of this about a month ago, but details and a fun video have now emerged to announce the opening of the Johnny Cupcakes store in Martha’s Vineyeard in Massachusetts this weekend. In typical JC fashion things aren’t quite normal, as there will be a treasure hunt at 11am before the shop officially opens at 2pm. I know it’s a fairly long shot, but if any HYA reader heads down for the opening it would be great if you’d like to submit a few pics and tell us about the experience.

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Summer Lookbook Video from Rock Candy

by Andy on June 9, 2012


Seems like making a lookbook video is the hot thing at the moment, Rock Candy have got in on the action with a video of a guy wearing their latest items and playing with a dog.

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Really nice video showing the festivities at Johnny Cupcakes to celebrate the Newbury St store being open for six years.

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This is a bit of fun. Vaughn de Heart celebrated their third anniversary recently (you’d have thought they’d want it to coincide with the release of their latest collection) so founder RoyLyn’s brother created an epic ‘trailer’ for the brand.

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Nice work boys!

AnyForty x T-World Australian Invasion Series T-shirts

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Usually if I see a teaser video for a brand and it’s two minutes long it’s pretty unlikely that I’m going to be watching it through to the end (two minutes? That’s a lifetime!), but this lookbook video teasing for Socially Exceptional‘s impending shirt release on June 11th is awfully stylish and well put together so I was sat enraptured until the screen went black at the end. Bloody nice shirts, too.

As usual, I will try and remember to let you know when the shirts have been released, but as usual I expect I’ll probably forget.

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If you’ve been reading HYA for more than 5 minutes you’ll be well aware of the back story behind Juhnny Cupcakes, but that doesn’t stop me from mentioning it every so often. Johnny is an impressive success story and it’s cool to hear him talk about it, I especially liked the bit towards the end where he talks about emotional success being as important as financial success.

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Ambush Apparel release SS12 Collection

by Andy on April 29, 2012

ambush apparel

CBP 4201 copy 1024x681 480x319 Ambush Apparel release SS12 Collection
MANNY 1024x681 480x319 Ambush Apparel release SS12 Collection
Untitled 1 480x215 Ambush Apparel release SS12 Collection
CBP 4082 1024x681 480x319 Ambush Apparel release SS12 Collection

Can’t say that I’d heard of Ambush Apparel before they got in touch, but they have a polished look that suggests they have more experience than a brand putting out their sophomore release. The logo shirt isn’t particularly expiring, if you’re a fan of Ambush then I’m sure you’ll like it but there’s not a lot there for a newbie such as myself. The other designs are pretty interesting though, and good to see a brand putting out a couple of tank tops in anticipation of Summer, gives me hope that the sun might appear on this chilly British weekend.

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kate upton bully 480x669 Kate Upton hates bullying, wears t shirt to make that clear
kate upton bully 2 480x720 Kate Upton hates bullying, wears t shirt to make that clear

You may be aware that there was a film made last year about Bullying in U.S. schools that has been released recently (to a bit of a furore about it receiving an R rating, effectively stopping the people it’s about from seeing it, which was later changed to PG-13 after a few edits). As yo would imagine there is also a campaign around the film to help raise awareness for bullying, the impact it can have on people’s live and to try and stop kids from being horrible to each other.

Kate Upton has provided her (very pretty) face to front the campaign and has also produced a PSA about bullying which you can see above. Why is this on HYA? Because I thought it would be good to mention a serious issue for a change, and because every other site seems to get to write about celebrities so why shouldn’t I?

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doctor who t-shirt

Doctor Who meets biker gang style in this shirt from TeeFury.

Captain Green BeardmvgDetail 480x360 Daily t shirt news and releases for April 18th
I really like the style of the parrot on this Shirt.Woot tee.

detail 120418 480x538 Daily t shirt news and releases for April 18th
Street Fighter meets Scott Pilgrim at RIPT.
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T-shirt news for April 5th

by Andy on April 5, 2012

doctor who biff phone box t-shirt

“Biff has the phone box” at TeeFury today.

bazinga4mgDetail 480x360 T shirt news for April 5th
Shirt.Woot are on the Big Bang Theory catchphrase train.

detail 120405 480x514 T shirt news for April 5th
An understated Hunger Games shirt at RIPT today (FYI, the epic Hunger Games list has suffered recently after a lot more HG shirts were removed from RedBubble).
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