Born Humble Clothing released its spring 2014 lookbook. Please check bornhumble.com
Andy: Thanks for the submission!
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From the category archives:
hats
Kicking off 2014 with a bang, Still Proud brings us their first drop of the year. Aptly titled “Memoirs,” the release is a trip down memory lane for SP featuring reprints of some of their most popular designs throughout the brands 5 year existence. Heavy on a theme of self empowerment & defiance, the release encompasses three graphic t’s (inc two girl prints), a snapback, windbreaker, raglan tee & tank-top. This release is even more limited then their previous ones keeping the quantities (minus the snapback) at 25 pieces and under so be sure to hit their store (http://stillproudclothing.bigcartel.com/) & scoop something up quickly!
Andy: Thanks for the submission!
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Just released two new designs from our Spring Collection. Born Humble Snapback and Humble State of Mind Tee. Please check them out at bornhumble.com
Andy: Nicely done, works the brand into the design without ramming it down your throat.
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A quick tip of the hat to our buddies over at Anything Goes Apparel who have just celebrated their two-year anniversary. The birthday has coincided with a mini-range being released to keep them busy whilst the Summer ’14 range is being prepped. The mini-range includes a couple of tees, one new and old ‘classic’ that’s being brought back (and in a new raglan style too), and also some phone cases and embroidered logo beanies. That should keep their many fans busy for a while!
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According to Norse mythology, Voluspa tells the story of Baldr who was slain by Loki and marked the beginning of Ragnarok, the Norse Apocalypse. Chaos was unleashed and even the almighty Thor perished after defeating the Midgard Serpent.
T-Shirt designed by Craig Robson
Beanie patch designed by Hydro74
Andy: You can’t really go wrong when you get Craig Robson and Hydro74 to do designs for you.
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MKNK Clothing just released 3 new snapbacks. Each one of them are limited edition of 50 and up on sale for 30 usd. Also by using code ”2014” on checkout page you’ll get 14% discount on your entire order at MKNK Store. Discount is valid thru February 1st.
Andy: Thanks for the submission Derin!
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AnyForty, who have been on HYA a few times are currently having a massive sale. Prior to this sale I bought a mystery pack of 3 t-shirts for £40 and was super chuffed that one of the tees was a design from Meggs (last image), the very graffiti artist that attracted me to AnyForty in the first place.
One of the tees was their logo tee, which is far cooler than you would expect with the words ‘AnyForty’ created from vertical, horizontal and diagonal lines, so not as blatant, printed as white on maroon.
Everything is in the region of 50% off and I’m not sure how long it’s on for so get on that shit while you can. The header reads ‘End of year sale’ , so celebrate now.
Follow this link to visit AnyForty online store.
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You’d think that with me being into photography I’d know who Ricky Powell is, but whilst I’m sure I’ve heard the name before I must admit that I don’t know his work. That doesn’t matter though, because these sublimation tees featuring some of his most iconic tees look great either way.
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![beanie 480x315 New hat from Born Humble [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/12/beanie.jpg "New hat from Born Humble [Submitted]")
Born Humble Clothing new “Humble” beanie for winter has arrived. Stay Humble even in the cold weather.
Andy: Thanks for the submission.
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Solid round of releases from British label Black Blood Apparel, it all works together, feels cohesive, and I think that those hats are going to come in handy over the next few months.
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Gotta love those lookbook photos, really nicely done, they give a good feel for what CX.City are all about and show off the new collection to great effect. These guys have a clean new site for you to check out as well.
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A couple of weeks ago I mentioned how Labyrinth were drip-feeding their winter collection this year (and then managed to forget to post their new wallet last week). The new release this week is a couple of classic beanies with some subtle branding, and really attractively priced at just $12.
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I’m only a week late posting about this latest release from Hollow Clothing, which is actually pretty good by my standards, but the response has been so impressive that the hoodies have already sold out! Fear not though, they are being restocking and Hollow hope to be shipping them out again next week. Lovely quality looking logo pieces here, not much for people that aren’t already fans of the brand, but Hollow have enough fans that that’s hardly an issue.
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Cool new range from Anything Goes, a brand that have never been shy about selling more than just tees and hoodies. It’s hardly surprising to see a few hats in there since it is getting a bit chillier (thermal socks until March for me!), and it’s cool that the illustrations on the new clothing items generally follow from one piece to the next to help form a nice and cohesive collection.
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Project A head honcho Dualta has spent the past few months living in London (he does seem to get about a bit), but now that stage of his life is coming to an end and he’s moving back to Dublin. This change of location has influenced the Autumn collection as is explained below in the press release.
This Autumn/Fall 2013, Project A Apparel take a conceptual approach to its collection “home”. Inspired by their current upheaval between London and Dublin the brand expresses it’s continuing efforts to define home through a series of recurring images and simple staples all inspired by their past experiences. The pigeon, a constant within this collection and city life in general features heavily.
Our highlights include the military inflected white on white and black on black tees, the woollen football scarf and softer touches with the falling feathers button down shirt and black Harrington with silver feather zipper pull.
All are available from www.projectaapparel.com from the 25th of October.
It’s a solid collection with a nice variety of items, the scarf being especially unusual from an indie brand. I really like the creativity of the look book, of which you can see much more here, nice to see someone doing something different.
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BÄAS Clothing was setup last November by three guys at Loughborough Uni that somehow found out about HYA via a local pizza place, a pizza place that I’ve never ordered from (but keep intending to), so maybe I’m more famous in the local area than I realised!
Lots of logo designs here, which as ever I feel is a bit of a barrier to entry for a brand since you need people to like the logo and name rather than just thinking “hey, that’s a cool design” but there are lots of popular logo-driven companies out there so I’m not one say that it is the wrong approach, it might just make life a bit harder at first. I do really like the shirts with the big designs on the back, I’d quite like to see them with the big design on the front (which the floral A design is as a crew, and it works really well) but that’s just my personal taste and there does seem to be a bit of a trend in the UK for a pocket placement print on the front and going big on the back, so I suspect that this is just one of those cases where the youngsters are moving with the times and I’m getting a bit traditional as I edge closer to 30.
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Sure, it doesn’t really show off the clothing to their best, but it is a really cool concept for a photoshoot and has produced some great images that make me want to see more, which is precisely what a brand would want from a lookbook.
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Ah, it’s always great to see brands going from strength to strength and never settling but always burgeoning forward. Though this time the brand has moved forward, with a new name and a whole lot more punch. Back February at the Margin Trade Show we (Andy and Logan ) had the pleasure of meeting the guys behind Dr Popcorn Apparel but since then they have decided to change the name of their brand to Crook & Dagger as they felt their previous name was rather misleading and didn’t suit their ideals.
This was the right move. Now the gritty nature of their brand has a name that suits it. I was also pleased to see some bloody good photography, great looking models and shit hot lifestyle imagery which gives any brand, let alone a small independent brand, a lot more kudos. They have also added some new designs, vests, tanks, sweaters (coming soon) and accessories like beanies and even a hoody for you little mutt.
As far as I can tell every tee is £25 with free postage in the UK so if you are into gritty illustrations with the occasional smattering of dark humour then head over to Crook & Dagger and have a gander. Make sure to enter HYABOMB at checkout to receive a 10% discount.
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Not a massive release from Portuguese brand Black Thunder for this Summer collection, just a couple of designs on tees and tank tops (€15 each), a tote bag (€5) and a 5 panel hat (€17). At least it’s all killer and no filler with two very wearable designs, and the lookbook ladies do a good job of showing them off to their full potential.
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