TFAbrand are releasing our new Summer line called “Death can`t hold us” with 5 different Designs on 10 different Products, as well as a new Cap & 2 new Button / Pin packs & a Stickerpack on Saturday 08.06. This time we feature 2 new Artist that contributed to our Release – Carlos Toriselli & Ralph Espiritu.
TFA Started in the fall of 2012 with only a small release in the Heart of Swabia Stuttgart, Germany and are relative proud of what we achieved this far. We would describe our clothing as a mixture between Streetwear and -core Band Designs and we truly love what we are doing.
“It is not a question of being the biggest, the best, or even to be the most successful with what you do. It’s about making people smile, to make them happy by giving them a piece of your creativity in the form of a small piece of fabric, and they thank you for it by wearing it proudly.”
Andy: I don’t like the ‘too young to shave’ design, it doesn’t seem to fit with their style or the look that they’ve created on their site, but the other stuff looks pretty good and it’s well priced so be sure to click through and check them out.
We introduce to you new British brand Addixx. Scheduled for an official release in Fall 2013, Addixx sets itself apart by making caps representing the UK and in essence showing off the UK to the world and beyond in addition to a series of logo caps and upcoming collaborations and drops. Addixx will be exhibiting at Margin August trade show in London and as part of the build up to the official launch, we are treated to the brand’s first outing and teaser video shot and produced by up and coming talent FreeSpirit.
Get to know Addixx across all social media platforms @AddixxTM
Addixx Initiation Video
Addixx – Initiation from AddixxTM on Vimeo.
Andy: Nice to have something a bit different on the blog, but I will reiterate that there is little point in submitting a post when you can’t sell something, especially when it’s going to be several months until you intend to launch, because it’s not going to do much to build hype for the brand when people can go out and buy a hat elsewhere right now. I do look forward to seeing more from these guys in the future though.
The Debonair 90′s hat is the 1st hat of the brand and takes inspiration straight from the 90′s. Taking the graphic style of movies such as Do the Right Thing, classic TV shows such as Martin and other pop culture from the period, the hat features a green underbill and adjustable snap giving it a true “straight out the 90′s” feel. The hat comes in 2 colorways, white/black and white/Limited Edition Aztec print. The Limited Edition version features a unique pattern brim with no to hats using the same part of the pattern so each hat is truly one of one.
Andy: I wouldn’t wear it, but then again I’m not their target market, and I’m not really sure about this whole “bringing back the 90s” trend that’s happening at the moment.
Love this, such a wearable style.
Costiness=£25 Buy it at XVCB (multiple colourways available)
Pretty nice little collection from Sleepy Dan, two solid tee designs and a well put together snapback. If you’re wondering what the white and blue design is at the bottom, that’s a print that you’ll get for free with your order from the new items (while stocks last), I’m not sure what form the print comes in, but hey, free is free.
Dan is a fair and honest guy, so it’s no surprise that the new items are priced reasonably too, at $26 each for the tees and the hat.
When they were first on HYA I gave Thirdworld Apparel a bit of a chewing out, and with good reason I felt, so it’s great to see them keep coming back and improving every time, even rounding out there product selection with the addition of the beanie. I’m not personally a massive fan of pocket tees but I know they’re a bit market in the UK and they’ve gone with a pretty cool image to contrast with the white shirt.
Ghosts of Vestige got in touch about a month ago to let me know that they existed and I somehow managed to ignore their message for for too long, I really must try harder clearing out the e-mail backlog.
There’s some cool tees in this lineup from GoV, and it’s good to see a couple of beanies to help round out their product offering too. Even though the tees have pretty different themes there definitely a strong continuity in the style here and I like that, it gives people visiting a brand for the first time something to hang on to, because if they like one thing then they’re likely to enjoy the whole line (though I suppose you can say the same of the opposite). Tees are £18 a piece, beanies £10 and everything you can see above is available now.
It’s quite a small collection from Black Thunder, but at least they’ve managed a bit of variety by releasing a tee, a polo shirt and a custom snapback. Getting down to brass tacks (what does that actually mean?) you’re looking at €28 for the hat, €22 for the polo (available in male and female cuts), and a very reasonable €15 for the tee.
I was going through the lookbook for the third season of releases from LUVD and just when I expected it to end a new item popped up, which has resulted in the massive gallery you can see below, and I haven’t even included all the images!
It is a wonderful release from LUVD, my standard yardstick of whether I like a collection is whether I would wear it, and in this case I can say yes, I would wear absolutely every item. The standout piece for me is the ‘Forgive’ t-shirt, I like the typework on it, but they’ve done a good job with the logo items as well. Great lookbook photography really helps to bring it all alive too. Tee are $24/26, and hoodies will set you back $45.
SS13 Lookbook Video from Rawvault on Vimeo.
I like lookbook videos, especially when they come from brands that I haven’t heard of before, it’s a really good visual introduction and helps give a good feeling for what the brand are about. However, in this case it also brought up a fairly large error from the outset which distracted me for the rest of the video. Just after the title splash we can see the front of one of their new hats (best view at 10 seconds), with Rawvault in large text and the phrase “Get What Your Given” embroidered on it. Unfortunately, I haven’t made the typo in that phrase, they have, as if should be “Get What You’re Given.” As the range is not yet on sale on their site (though lots of other cool stuff is from their own brand and others, nice to see The Quiet Life in there) hopefully that means it’s samples in the lookbook and they can have the correct spelling on the full run because I wouldn’t buy something if I knew there was an error on it as Iwouldn’t want to wear something that would lead to know-it-alls like myself correcting the spelling on my clothing. Or maybe it’s meant to be spelled wrong, that seems like something that cool brands might do.
I guess that if you’re going to put (presumably magic) mushrooms on a t-shirt then your lookbook is going to need to look pretty weird.
Boner Billy’s Famous Hot Dogs offers a full line of tee shirts that have become very popular if you like a good laugh! From funny shirts promoting Boner Billy’s namesake hot dog called the “Big Boner” to the popular line of “Bonerette” Ladies Sportswear. All shirts and gifts are just funny, perfect for a good laugh in a crazy world.
Andy: When I saw this submission title in the queue I was quite sure that there was no way this was going to be something I liked, and that is very much an accurate reflection of what lays before me. Why would a hot dog company feel the need to promote their innuendo based designs on a t-shirt blog like Hide Your Arms. I can see how it might be fun to go and get a hot dog there, and maybe even buy some merchandise whilst you’re munching down on what is probably a very tasty hot dog, but I don’t understand who would go online having no association with the brand and think “yes, this is something that I want to wear.” I just don’t get it, and to add insult to injury they’re using mockups for the images!
This summer will be damn great and is totally true to the motto “put on your dancing shoes!”
The german streetwear-label yallentins clothing namely presents their sixth collection and is still roughing up the market with some brandnew shirt-prints, hoodies, zippers and accessories.
Everybodys who is up for clothes which aren’t typical mainstream and everybody who’s a friend of relaxed and eye-catching streetwear will find exactly what his styleaffine heart desires at yallentins.
Get your impressions on www.yallentins.de, shop our new stuff in the onlineshop or get it in selected shops all over Germany.
Andy: Looks good, thanks for the submission guys.
Many new brands seek to be the voice of their generation, but Rushn Red simply seeks to encourage people to actually live life. Through their designs and ultimately your fashion choices, Rushn Red wants individuals to live life to the fullest at all times and rather than fear change, embrace it. They have opted to make their signature color and of course name to be ‘RED’ because its sends a strong message about one’s personal convictions and their willingness to stand by them. Their mantra is “Live, Love, Learn!”, which represent ‘Live every day to the fullest, love what you do, and learn something you did not know the day before!’
Andy: To be entirely frank, the designs aren’t for me, but that doesn’t really matter, there are lots of brands doing just fine without the Andy seal of approval. The website is pretty old school and not optimised well (e.g. thumbnail images on the store are merely scaled versions of full-size images, so you have to download a 3MB for each thumbnail, that means the men’s shop and women’s shop pages are 18mb each which is far too much) which could be off-putting to people that are used to seeing something more modern. It’s a weird contrast, they’ve clearly spend decent money having several designs printed in male and female styles, taken good photos of the products (which is my usual complaint with new brands) and then it’s let down a bit by the website, if they were to sort that out I’m sure that they’d see a lot more sales.