From the category archives:


New hat from Born Humble [Submitted]

by Andy on December 17, 2013

Born Humble Clothing new “Humble” beanie for winter has arrived. Stay Humble even in the cold weather.

Andy: Thanks for the submission.


Solid round of releases from British label Black Blood Apparel, it all works together, feels cohesive, and I think that those hats are going to come in handy over the next few months.


Winter Release from CX.City

by Andy on December 4, 2013

Gotta love those lookbook photos, really nicely done, they give a good feel for what CX.City are all about and show off the new collection to great effect. These guys have a clean new site for you to check out as well.


A couple of weeks ago I mentioned how Labyrinth were drip-feeding their winter collection this year (and then managed to forget to post their new wallet last week). The new release this week is a couple of classic beanies with some subtle branding, and really attractively priced at just $12.


Hollow Clothing’s Winter ’13 Release

by Andy on December 3, 2013

I’m only a week late posting about this latest release from Hollow Clothing, which is actually pretty good by my standards, but the response has been so impressive that the hoodies have already sold out! Fear not though, they are being restocking and Hollow hope to be shipping them out again next week. Lovely quality looking logo pieces here, not much for people that aren’t already fans of the brand, but Hollow have enough fans that that’s hardly an issue.


Cool new range from Anything Goes, a brand that have never been shy about selling more than just tees and hoodies. It’s hardly surprising to see a few hats in there since it is getting a bit chillier (thermal socks until March for me!), and it’s cool that the illustrations on the new clothing items generally follow from one piece to the next to help form a nice and cohesive collection.

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Project A head honcho Dualta has spent the past few months living in London (he does seem to get about a bit), but now that stage of his life is coming to an end and he’s moving back to Dublin. This change of location has influenced the Autumn collection as is explained below in the press release.

This Autumn/Fall 2013, Project A Apparel take a conceptual approach to its collection “home”. Inspired by their current upheaval between London and Dublin the brand expresses it’s continuing efforts to define home through a series of recurring images and simple staples all inspired by their past experiences. The pigeon, a constant within this collection and city life in general features heavily.

Our highlights include the military inflected white on white and black on black tees, the woollen football scarf and softer touches with the falling feathers button down shirt and black Harrington with silver feather zipper pull.

All are available from from the 25th of October.

It’s a solid collection with a nice variety of items, the scarf being especially unusual from an indie brand. I really like the creativity of the look book, of which you can see much more here, nice to see someone doing something different.

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Say hello to BÄAS Clothing

by Andy on September 26, 2013

BÄAS Clothing was setup last November by three guys at Loughborough Uni that somehow found out about HYA via a local pizza place, a pizza place that I’ve never ordered from (but keep intending to), so maybe I’m more famous in the local area than I realised!

Lots of logo designs here, which as ever I feel is a bit of a barrier to entry for a brand since you need people to like the logo and name rather than just thinking “hey, that’s a cool design” but there are lots of popular logo-driven companies out there so I’m not one say that it is the wrong approach, it might just make life a bit harder at first. I do really like the shirts with the big designs on the back, I’d quite like to see them with the big design on the front (which the floral A design is as a crew, and it works really well) but that’s just my personal taste and there does seem to be a bit of a trend in the UK for a pocket placement print on the front and going big on the back, so I suspect that this is just one of those cases where the youngsters are moving with the times and I’m getting a bit traditional as I edge closer to 30.


Sure, it doesn’t really show off the clothing to their best, but it is a really cool concept for a photoshoot and has produced some great images that make me want to see more, which is precisely what a brand would want from a lookbook.

Sinstar Clothing


Crook & Dagger (Dr Popcorn Apparel rebrand)

by Mr Four Fingers on August 8, 2013

Crook & Dagger

Ah, it’s always great to see brands going from  strength to strength and never settling but always burgeoning forward. Though this time the brand has moved forward, with a new name and a whole lot more punch. Back February at the Margin Trade Show we (Andy and Logan ) had the pleasure of meeting the guys behind Dr Popcorn Apparel but since then they have decided to change the name of their brand to Crook & Dagger as they felt their previous name was rather misleading and didn’t suit their ideals.

This was the right move. Now the gritty nature of their brand has a name that suits it. I was also pleased to see some bloody good photography, great looking models and shit hot lifestyle imagery which gives any brand, let alone a small independent  brand, a lot more kudos. They have also added some new designs, vests, tanks, sweaters (coming soon) and accessories like beanies and even a hoody for you little mutt.

CND16-2-2 E B CND188-2 CND13-2 I  burgundy_beanie-2-2 sid-2

As far as I can tell every tee is £25 with free postage in the UK so if you are into gritty illustrations with the occasional smattering of dark humour then head over to Crook & Dagger and have a gander. Make sure to enter HYABOMB at checkout to receive a 10% discount.


Not a massive release from Portuguese brand Black Thunder for this Summer collection, just a couple of designs on tees and tank tops (€15 each), a tote bag (€5) and a 5 panel hat (€17). At least it’s all killer and no filler with two very wearable designs, and the lookbook ladies do a good job of showing them off to their full potential.


Paradox Clothing are a new UK brand that launched recently with a could of tee designs, a couple of vests, and of course some tie dye shirts that seem to be all the rage with people that are younger and cooler than me (I just can’t get away with that kind of thing), and a couple of hat styles too in various colours. It’s a solid start with some decent crests, but I would like to see them branching out to their own site rather than being a page on the website of a jewellery company, it would give them a much better platform for growing the brand, and hopefully getting their own site is in the pipeline.


Swallows&Daggers are interesting because they started out as a tattoo blog and then slowly transitioned to what they are today, a fully-fledged clothing company offering some really nice designs, as this latest collection shows. I think that when you run a site about clothing and culture there is always a temptation to participate in it, I held off from selling HYA tees for years, but I really love it when people make a purchase because I know it means that this blog is important to someone other than me (though it would be nice if more people made purchases in the HYA store!). Here’s a bit of blurb:

Irish born – UK based brand Swallows&Daggers is pleased to announce the release of its newest collection of clothing for the Spring/Summer season. This collection, designed as a homage to the classic skate graphics of the 80’s. Blends a strong skate influence with nods to the Bones Brigade and other classic graphics alongside our core branding and new ghostcamo pattern. This collection also features a lot of firsts for the brand, marking its first venture into headwear and outerwear with 5-panels, snapbacks and a coach’s jacket all on offer alongside graphic tees and fleece options.

Check it out at


Over the weekend Hollow Clothing released their Summer collection comprising of 5 new tees and a trucker and snapback hat. It’s cool to see them covering a few bases with this one, a smart move in my eyes, you’ve got the big logo tee, the plain tees with their subtle embroidered symbol, the bear tee that appeals to Hollow newbies that just want a graphic, and the tie-dye shirt that is for the people who are a lot more fashionable than me. Pricing is about right too with tees at £13.99-£15.99. Everyone’s happy!


TFAbrand are releasing our new Summer line called “Death can`t hold us” with 5 different Designs on 10 different Products, as well as a new Cap & 2 new Button / Pin packs & a Stickerpack on Saturday 08.06. This time we feature 2 new Artist that contributed to our Release – Carlos Toriselli & Ralph Espiritu.

TFA Started in the fall of 2012 with only a small release in the Heart of Swabia Stuttgart, Germany and are relative proud of what we achieved this far. We would describe our clothing as a mixture between Streetwear and -core Band Designs and we truly love what we are doing.

“It is not a question of being the biggest, the best, or even to be the most successful with what you do. It’s about making people smile, to make them happy by giving them a piece of your creativity in the form of a small piece of fabric, and they thank you for it by wearing it proudly.”

Andy: I don’t like the ‘too young to shave’ design, it doesn’t seem to fit with their style or the look that they’ve created on their site, but the other stuff looks pretty good and it’s well priced so be sure to click through and check them out.


Addixx – Initiation [Submitted]

by Andy on June 4, 2013

We introduce to you new British brand Addixx. Scheduled for an official release in Fall 2013, Addixx sets itself apart by making caps representing the UK and in essence showing off the UK to the world and beyond in addition to a series of logo caps and upcoming collaborations and drops. Addixx will be exhibiting at Margin August trade show in London and as part of the build up to the official launch, we are treated to the brand’s first outing and teaser video shot and produced by up and coming talent FreeSpirit.

Get to know Addixx across all social media platforms @AddixxTM

Addixx Initiation Video

Addixx – Initiation from AddixxTM on Vimeo.

Andy: Nice to have something a bit different on the blog, but I will reiterate that there is little point in submitting a post when you can’t sell something, especially when it’s going to be several months until you intend to launch, because it’s not going to do much to build hype for the brand when people can go out and buy a hat elsewhere right now. I do look forward to seeing more from these guys in the future though.


The Debonair 90’s hat is the 1st hat of the brand and takes inspiration straight from the 90’s. Taking the graphic style of movies such as Do the Right Thing, classic TV shows such as Martin and other pop culture from the period, the hat features a green underbill and adjustable snap giving it a true “straight out the 90’s” feel. The hat comes in 2 colorways, white/black and white/Limited Edition Aztec print. The Limited Edition version features a unique pattern brim with no to hats using the same part of the pattern so each hat is truly one of one.

Andy: I wouldn’t wear it, but then again I’m not their target market, and I’m not really sure about this whole “bringing back the 90s” trend that’s happening at the moment.


“Chain Gang” t-shirt by XVCB

by Andy on May 18, 2013

Love this, such a wearable style.

Costiness=£25 Buy it at XVCB (multiple colourways available)


Pretty nice little collection from Sleepy Dan, two solid tee designs and a well put together snapback. If you’re wondering what the white and blue design is at the bottom, that’s a print that you’ll get for free with your order from the new items (while stocks last), I’m not sure what form the print comes in, but hey, free is free.

Dan is a fair and honest guy, so it’s no surprise that the new items are priced reasonably too, at $26 each for the tees and the hat.


You’re probably thinking, hey, there’s a lot of stuff up there, and you’d be right, but that’s actually not even the whole collection, you can check out the rest of the range here.

These items haven’t hit the store yet, but be sure to head over to the webstore on Wednesday is something has grabbed your attention.


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