Sure, it doesn’t really show off the clothing to their best, but it is a really cool concept for a photoshoot and has produced some great images that make me want to see more, which is precisely what a brand would want from a lookbook.
TFAbrand are releasing our new Summer line called “Death can`t hold us” with 5 different Designs on 10 different Products, as well as a new Cap & 2 new Button / Pin packs & a Stickerpack on Saturday 08.06. This time we feature 2 new Artist that contributed to our Release – Carlos Toriselli & Ralph Espiritu.
TFA Started in the fall of 2012 with only a small release in the Heart of Swabia Stuttgart, Germany and are relative proud of what we achieved this far. We would describe our clothing as a mixture between Streetwear and -core Band Designs and we truly love what we are doing.
“It is not a question of being the biggest, the best, or even to be the most successful with what you do. It’s about making people smile, to make them happy by giving them a piece of your creativity in the form of a small piece of fabric, and they thank you for it by wearing it proudly.”
Andy: I don’t like the ‘too young to shave’ design, it doesn’t seem to fit with their style or the look that they’ve created on their site, but the other stuff looks pretty good and it’s well priced so be sure to click through and check them out.
We introduce to you new British brand Addixx. Scheduled for an official release in Fall 2013, Addixx sets itself apart by making caps representing the UK and in essence showing off the UK to the world and beyond in addition to a series of logo caps and upcoming collaborations and drops. Addixx will be exhibiting at Margin August trade show in London and as part of the build up to the official launch, we are treated to the brand’s first outing and teaser video shot and produced by up and coming talent FreeSpirit.
Get to know Addixx across all social media platforms @AddixxTM
Addixx Initiation Video
Addixx – Initiation from AddixxTM on Vimeo.
Andy: Nice to have something a bit different on the blog, but I will reiterate that there is little point in submitting a post when you can’t sell something, especially when it’s going to be several months until you intend to launch, because it’s not going to do much to build hype for the brand when people can go out and buy a hat elsewhere right now. I do look forward to seeing more from these guys in the future though.
The Debonair 90′s hat is the 1st hat of the brand and takes inspiration straight from the 90′s. Taking the graphic style of movies such as Do the Right Thing, classic TV shows such as Martin and other pop culture from the period, the hat features a green underbill and adjustable snap giving it a true “straight out the 90′s” feel. The hat comes in 2 colorways, white/black and white/Limited Edition Aztec print. The Limited Edition version features a unique pattern brim with no to hats using the same part of the pattern so each hat is truly one of one.
Andy: I wouldn’t wear it, but then again I’m not their target market, and I’m not really sure about this whole “bringing back the 90s” trend that’s happening at the moment.
Love this, such a wearable style.
Costiness=£25 Buy it at XVCB (multiple colourways available)
Pretty nice little collection from Sleepy Dan, two solid tee designs and a well put together snapback. If you’re wondering what the white and blue design is at the bottom, that’s a print that you’ll get for free with your order from the new items (while stocks last), I’m not sure what form the print comes in, but hey, free is free.
Dan is a fair and honest guy, so it’s no surprise that the new items are priced reasonably too, at $26 each for the tees and the hat.
When they were first on HYA I gave Thirdworld Apparel a bit of a chewing out, and with good reason I felt, so it’s great to see them keep coming back and improving every time, even rounding out there product selection with the addition of the beanie. I’m not personally a massive fan of pocket tees but I know they’re a bit market in the UK and they’ve gone with a pretty cool image to contrast with the white shirt.
Ghosts of Vestige got in touch about a month ago to let me know that they existed and I somehow managed to ignore their message for for too long, I really must try harder clearing out the e-mail backlog.
There’s some cool tees in this lineup from GoV, and it’s good to see a couple of beanies to help round out their product offering too. Even though the tees have pretty different themes there definitely a strong continuity in the style here and I like that, it gives people visiting a brand for the first time something to hang on to, because if they like one thing then they’re likely to enjoy the whole line (though I suppose you can say the same of the opposite). Tees are £18 a piece, beanies £10 and everything you can see above is available now.
It’s quite a small collection from Black Thunder, but at least they’ve managed a bit of variety by releasing a tee, a polo shirt and a custom snapback. Getting down to brass tacks (what does that actually mean?) you’re looking at €28 for the hat, €22 for the polo (available in male and female cuts), and a very reasonable €15 for the tee.
I was going through the lookbook for the third season of releases from LUVD and just when I expected it to end a new item popped up, which has resulted in the massive gallery you can see below, and I haven’t even included all the images!
It is a wonderful release from LUVD, my standard yardstick of whether I like a collection is whether I would wear it, and in this case I can say yes, I would wear absolutely every item. The standout piece for me is the ‘Forgive’ t-shirt, I like the typework on it, but they’ve done a good job with the logo items as well. Great lookbook photography really helps to bring it all alive too. Tee are $24/26, and hoodies will set you back $45.
SS13 Lookbook Video from Rawvault on Vimeo.
I like lookbook videos, especially when they come from brands that I haven’t heard of before, it’s a really good visual introduction and helps give a good feeling for what the brand are about. However, in this case it also brought up a fairly large error from the outset which distracted me for the rest of the video. Just after the title splash we can see the front of one of their new hats (best view at 10 seconds), with Rawvault in large text and the phrase “Get What Your Given” embroidered on it. Unfortunately, I haven’t made the typo in that phrase, they have, as if should be “Get What You’re Given.” As the range is not yet on sale on their site (though lots of other cool stuff is from their own brand and others, nice to see The Quiet Life in there) hopefully that means it’s samples in the lookbook and they can have the correct spelling on the full run because I wouldn’t buy something if I knew there was an error on it as Iwouldn’t want to wear something that would lead to know-it-alls like myself correcting the spelling on my clothing. Or maybe it’s meant to be spelled wrong, that seems like something that cool brands might do.