From the category archives:


Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.


I’m not nearly cool enough to have heard of Marshall Artist before Street Casuals dropped me an e-mail about them, but I like their style, everything is very clean and wearable. I could natter on for a while but to be honest the SC press release about the goods is far too well put together for me to ignore, so you can find that after the break.

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Grey static peak lapel blazer by Oak

by Andy on November 14, 2009



Just so we’re clear, whenever I say on this blog that I’m hot, or call myself ‘handsome Andy’, ‘devilishly handsome’ or anything like that, I’m kidding, I may be many things but blind I am not. However, put me in a blazer and bam, magical things happen. Basically, put anyone in a nice enough blazer and they go up 2 points on the 1-10 scale of hotness, this isn’t a scientific study, though I would have thought that would be a good was to test it if you were so inclined (y’know, if the vast majority of guys on there weren’t clearly douches). So clearly, I’m a fan of the blazer, and this one from Oak is a fine example of the breed.

Costiness=$289 Available from Oak NYC [via NotCouture]


Joe of Fantastic Bonanza! fame may well have semi-retired from blogging, but clearly he’s still as obsessed with clothing as I am, because he pointed me in the direction of this very interesting piece. I’m still not totally sold on the idea of a hoodie and a blazer making sweet-love and producing hybrid offspring, but it doesn’t mean I’m not intrigued by the idea.

This example of the breed certainly annoys me a lot less than others I’ve seen, it looks really high quality, and if you think that you can pull it off then it might be worth your $265 of hard-earned cash.

Costiness=$265 Buy it at Etsy

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I like blazers/jackets, they make me feel classy. I’ve never been too crazy about wool blazers before, but this one certainly turned my head, and the pocket-watch print on the inside pocket is a nice touch (peep the gallery for that).

Costiness=$148 Buy it at Broklyn Industries [via Notcouture] [click to continue…]


Cropped Blazer by Endovanera

by Andy on March 27, 2008


As usual with my blazer posts, I wouldn’t recommend buying something over the internet that is so closely linked to body shape, especially when it costs as much as this one does, but this is way too nice to skip just because I wouldn’t buy it.For me, the cropping is one of the few let downs on this piece, for some reason it reminds me of the jackets that people wear when they’re riding horses in competitions, but its still a damned fine looking singe-button blazer, and the way that there doesn’t seem to be any buttons on the cuffs is a really nice touch.

Costiness=$525 Link [thanks, Shadeelaine@Notcouture!


Adonis Blazer by Brooklyn Industries

by Andy on March 11, 2008


When I was in Hong Kong I spent quite a lot of my shopping time trying to find a decent blazer and come up with nothing (HK is not the friend of the larger gent). I’ve got one nice blazer and feel good (and look even better!) when I’m wearing it, sometimes its good to class things up a bit, even if my friends to think I’m attempting to become a long-lost member of the Backstreet Boys just by wearing a jacket.

I’m not sure if I’d buy a blazer over the net, but this does look damned sharp. Personally, I’d like to see something a bit more interesting going on in the lining, white is fine but why not have a bit of colour to pep things up a bit?

Costiness=$135 Link


Crikey Blazer by Artful Dodger @ Karmaloop

by Andy on December 10, 2007


Now this is a lot more what I expect when I think of Artful Dodger, and even though I can admit that the patterns on this blazer and the tee I mentioned on Thursday are actually pretty similar, it feels like a whole different ball-game to be audacious enough to put that kind of pattern onto what is generally considered quite a dressy item.

Even though I don’t think that I quite have the cajones to wear this, I do kinda like it, even if it is just in a “people that wear streetwear are crazy” kind of way. If you click through you’ll see that the blazer has a burgundly lining with pink trim, which contrats really well with the white. Oh, and whilst I like it, I don’t necessarily $200 like it (which is circa $100 off the original price).

Costiness=$202.99 Link


Ransom Hooded Twill Blazer by Volcom

by Andy on November 27, 2007


I really can’t decide what I think of this, although I’m erring more towards the ‘hate it’ than ‘love it’ side of things. I didn’t realise that wearing a hoodie and a blazer at the same time was considered a ‘look’, and combining the two to make a Franken-blazer justs seems kinda wrong. Seriously, are you smart, or are you casual, make up your mind and pick one, then move along. Actually I have made up my mind, I 100% dislike this item, but since its a bit different I feel duty bound to report it. But please, don’t buy one.

Oh, and Nordstrom, any chance of getting some models that don’t have their picture next to the dictionary definition of ‘smug’?

Costiness=$85 Link [thanks, Uncrate]



I added in a blazer category a few months ago hoping to add in a bit more variety to the blog, I love hoodies, but sometimes its fun to change things up a bit. Unfortunately I haven’t found that many blazers and jackets that I want to put on here, so that category has remained pretty empty since its inception. Hopefully I can change that in the future, especially since I found out last month that I look pretty dashing in a jacket.

Anyway, that intro was way too long. I really like this blazer, like the CaliRoots people say, it is a “nice cut jacket!”, with a cool pattern (something which seems to be all the rage at the mo) and some interesting details, such as the lack of buttons on the front – is it a coat or a jacket? – and having a button on the left pocket but not on the right. Okay, fair enough, all the cool details seem to revolve around buttons, but I guess buttons can be pretty interesting sometimes.

Costiness= 600SEK (around $85.71) URL


555 Soul – The Victory womens blazer

by Andy on October 16, 2006


You could be mistaken for thinking that this blazer was almost business-like, with it’s clean tailoring and the fact that it’s called ‘The Victory’ (now that’s what I call empowerment!). But that would be foolish, because on the back there’s some kick-ass silver decoration (with skulls) and some patches with Spanish writing on that I’m not even going to pretend I can translate.

Costiness=$89.99 URL (like I said all last week, use the code AS7594 for up 20% off your order)


The Recycled Revolution Blazer

by Andy on October 6, 2006


Can you believe I haven’t ran a blazer yet, it’s been 9 freakin’ months!

Blazer’s have became increasingly popular as clothes for nights out when I was at univeristy, it’s pretty interesting that people are slowly bringing smarter clothes down to a more casual level. Hmmmm, maybe I’m just getting more mature…

This blazer by 555 Soul is more casual than smart casual, well, maybe semi-smart-casual, but I guess that’s what you get when you try to recreate soviet-era clothing by using ‘random patches around jacket’ and providing some Ruskie-esque pins as standard.

Costiness=$144 URL Use coupon code AS7594 for 20% off (on a first time purchase, 10% off for existing users)


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