From the category archives:


Fresh Summer collection from Milk

by Andy on July 22, 2014

Milk are an interesting brand because the first time we saw them they had a hoodie with milk bottles on the drawstrings, that’s something that you don’t expect to see from a new brand, it’s a custom product, not just a design slapped onto an American Apparel garment while they’re getting a feel for the clothing world. Bearing that in mind, it’s hardly surprising that this Summer collection shows a similar polish and a bit of a change from the norm. Here’s what they had to say about it:

It features various garments which have been manufactured and printed to the best quality. Various printing techniques have been used including dye sublimation and up to 6 colour screen prints! Our designs also come back stronger with different patterns and illustrations such as “Cowmo” (camouflage mad from cows), a Froot Loops print and even a pop art inspired pin up girl. We have also added a really nice Chambray oxford shirt into the mix with a milk spill pocket detail.

Tees are £18 or £22, vests £14, and items from the last collection are on sale too so you can grab tees for as low as £8.


Deep Antiquity is a dark street wear brand based in Miami Fl producing Light and airy garments that provide the canvas for dark deep-seeded designs manifested through the vessel of modern fashion & esoteric style.

Deep Antiquity partners with American manufacturers and local businesses to produce a line of quality garments and accessories.

Andy: Looks good, thanks a lot for the submission!


Live Unbound Shirts

by Andy on July 15, 2014

Thought your fans will really love Live Unbound‘s new shirts. 15% discount if you use the code: fandiscount at checkout. Love the site and thanks for your time!

Andy: Very nice indeed, thanks for the submission!


Ladies wear at Fit Out Apparel

by Andy on July 11, 2014

Cool gear for the ladies!

Andy: Thanks for the submission!


Anything Goes Apparel dropped a big collection on Monday including tees, vests, dresses, crop tops, bikinis, sunglasses and more. They certainly have come a long way from the early days.

Lookbook details:
All photos are by J Moffatt Photography –
Makeup is by Emma Gruber –
Models are Lorraine Keiller –
Adam Trump –
Erica Sousa –


One Love Tanks from Zen Lyfe Clothing!

by Andy on June 25, 2014

Stay Zen this summer in Zen Lyfe Clothing’s brand new One Love Tank! You can Purchase at Peace, Love, Zen!

Andy: Thanks for the submission!


Max from over at The Max Factory got in touch to let us know that he currently has a tank top up for pre-order in his shop. It’s a bit of a departure from the previous designs he’s made available, and it’s not something that I’d wear, but I think we’ve gone over my hairiness in the past enough that I don’t need to explain again why I don’t wear tank tops. I think that the style of the tee designs is great though, I really like that look, it’s really nice Summertime style shirts.

Hide Your Arms readers can get 10% off your entire order with the coupon code hideyourarms, and that’s off anything, the older designs and the new tank-top.


The meaning to the Mobb Deep quoting ‘realness’ tee is lost on me but I can still appreciate the crispness of the typework and that it’s a clean design. I think the winner this week at My Main Man Pat is the MF Doom design though, I really like the style of that artwork.

Both shirts are available until Sunday, and they’re printing tank tops now too!


Blood and Bolts Apparel just released the first addition to their new collection.

Andy: Really nice photography, thanks a lot for the submission.


Electric Family clothing for EDM fans

by Andy on March 20, 2014

Electric Family is a lifestyle brand catering towards the electronic dance music scene. We felt that there was a serious need for a brand that allowed fans to support the scene on a daily basis. A majority of the apparel made for EDM can only worn to festivals and is not wearable in everyday life. Our clean designs can be worn by any streetwear fan.

Andy: Thanks for the submission!

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The San Francisco-based men’s lifestyle brand FAZE Apparel is known for being FEARLESS when it comes to its unselfish use of color and fabric combinations. The main theme for the brand’s Spring/Summer release is an obvious one – color, and lots of it! FAZE Apparel’s “Color is Power” collection, as it is called, takes a path that is familiar for the brand but one that is different from some of today’s fashion trends. The current landscape of fashion has been a darker one and this new collection is here to add color…plan and simple.

When it comes to detail no stone has been left unturned with the “Color is Power” collection. Some of the highlights include the Fearless Society tee which sports a colorful lightning bolt pattern and vibrant red heather tanktop that the “W” design graces, Check out some of these lookbook images to get a glimpse of the collection yourself. You are able to get your hands on Delivery 1 of the “Color is Power” collection at the FAZE flagship store located at 3236 21st Street, San Fran, CA and online at Stay FAZE’d!

Andy: Thanks for the submission!

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Kicking off 2014 with a bang, Still Proud brings us their first drop of the year. Aptly titled “Memoirs,” the release is a trip down memory lane for SP featuring reprints of some of their most popular designs throughout the brands 5 year existence. Heavy on a theme of self empowerment & defiance, the release encompasses three graphic t’s (inc two girl prints), a snapback, windbreaker, raglan tee & tank-top. This release is even more limited then their previous ones keeping the quantities (minus the snapback) at 25 pieces and under so be sure to hit their store ( & scoop something up quickly!

Andy: Thanks for the submission!

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Vahx Launch Sale!

by Andy on March 12, 2014

The Vahx brand is launching on March 20th. Repping the incomplete V is symbolic of the never ending pursuit of betting yourself and creating yourself.

First 100 sales get a shirt thrown in free. All orders within the first week get the chance to receive our next launch free simply by posting their order to Instagram with the hashtag #VAHXfirst100.

Follow us on Instagram for more information. @vahx

Andy: Well that top photo is certainly one way to get people interested in your vests.


Valentine’s Day 2014 Look-book is up:

Shop the collection here (10$ – 20$) :

Andy: Cool lookbook, thanks for the submission!


Scared Til Death and their badass new range

by Andy on January 2, 2014

Looks good!

Scared Til Death


Here’s something that I didn’t expect, Vespertine Machine, a brand that have been mentioned on HYA a lot, have changed their name to Raccoon Brand and seem to now sell clothing that only features raccoons. Is there anyone else that thinks this is quite a surprising change of direction for them?

The designs aren’t really to my personal taste, but there’s certainly nothing wrong with them. I’m genuinely interested to see where they take this since it does feel like such a departure from the previous iteration of the brand, can they really just keep making tees about Raccoons? Cats maybe, but Raccoons?


Last time we looked at Big Bad City they were yet another company going down the Kickstarter route to get their line off the ground. That was successfully completed and they now have shirts and some new designs up on general sale now. Shirts look good, it’s not a style that we see often on HYA, but they’re certainly interesting and wearable.

Shirts are £23 a piece plus postage, but HYA readers can get 10% off using the coupon code HIDEYOURARMS.


Sometimes I’m just really lame when it comes to posting about brands that I like, because Domestic Sanity got in touch at the start of August and I’m only just posting them now, poor show Andy-man!

As ever, I’m impressed with the design quality on show at dsanity, and I’m sure that the attractive model in her underwear isn’t clouding my judgement at all. Seriously though, everything in the unisex ‘Of Money and Man‘ collection looks great with some really wearable designs. I like the ‘Suburban Camouflage‘ collection too, but with it being for the ladies it’s a bit harder for me to get excited about it.


Manzoo – Half Man, Half Zoo

by Andy on September 9, 2013

Manzoo is a new label from a couple of designers from Germany and Venezuela offering interesting tees and tank tops with a fun hand-drawn style. Keeping up with the by hand style they’re also printing all the tees themselves which I think is pretty neat, it’s not always the right solution for brands but I think if you’re doing one-colour prints on white tees then it’s perfectly fine and it’s nice to have that bit more of a connection between the artists and the customers.


Let’s take a look at PIPELED from Israel

by Andy on September 4, 2013

These guys got in touch about a week ago to say hello and I’m glad they did because now we know about their really interest art-based t-shirt designs, loads of really wearable stuff in here. It’s cool to hear from a brand in Israel too as that’s a bit of a rarity on HYA, I don’t know if that’s because of a lack of indie brands out there or they just haven’t been getting in touch with me.

Shirts are €26, and tank tops are €30 with plenty of other stuff available that I haven’t shown above.



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