From the category archives:


New ALIVE Clothing T-Shirts and Tanktops

by Andy on July 28, 2015

ALIVE Clothing new summer range is here!

Fresh designs for sunny days, printed on high quality soft cotton Stanley & Stella apparel are now available in the ALIVE Clothing online shop.
New prints like the graphically „White Wolf”, the ubercute „Birdy Hedaphones” or the stylish „Alive Logo” – great new designs for beegarden, beach or your urban balcony.

Brand new ALIVE Clothing added a range of stylish boys and girl tanktops in a tasty selection of fresh summer colours to their collection.

Andy: Love the style of these illustrations.


Peter Bagshaw has released his new collection called “Scarabs”. Each design is hand drawn and manually silk-screened onto cotton triblend and jersey Next Level tee shirts. Designs are exclusively available in mens and womens on his website (

Andy: I think this shirt is a prime example of why having a real photo would make a shirt a lot more exciting to me as a t-shirt buyer. The artwork doesn’t necessarily appeal to me personally, but I’d probably like it more if it was presented in the best possible manner.


Aloft – Boundary Layer Apparel

by Andy on July 28, 2015

Dear Friends, Pilots & Customers

Welcome to our shop and blog.

We finally made it, after a lot of blood, sweat and tears, Aloft Boundary Layer Apparel has become a reality. Our dream started in September 2014, when we realised that there were no stylish clothes for paragliding pilots, especially not for women. We had searched all of the stands in Coupe Icare and came away disappointed. We then started to brainstorm…….a lot…….and more, then slowly a concept materialised. We wanted to make cool, stylish, functional apparel for pilots, not expensive but also not cheap and shitty. No more childish designs, no more ’80’s motives, we wanted to reflect on how the sport has progressed, no longer is it a sketchy take off followed by a glide and unpredictable landing, instead we actually fly, like birds, sometimes even better! Xc flights of over 300km triangles, heights over 7000m, we soar along coastal ridges for hours. And then there is acro… explosion of speed, dynamic and high Gs, weightlessness, spinning delicate helicos, connections and then all twisted. Yes we actually fly!
Aloft means : up high, above, in the air, and originates from the old Norse “a lopt” We chose this name because it suits, is short, uncommon, light and describes our brand image really well.

The company was founded by us: Niki Szedenics and Ivan Purcell. We are based in Switzerland, deep in the mountains and have both been flying since 2011 and enjoy all kinds of flying especially acro. We have done everything ourselves, all designs, branding, logos, online store, blogs, social sites, finding manufacturers, photography, promotion, advertising, connecting, integrating, networking, Coupe Icare trade stand, finding pilots to sponsor, learning about insurance, tax, book keeping, business plans and thrown in all our own money.
We will be the first company to tackle the clothing segment for paragliding pilots in a serious way and provide great designs which we all deserve. Until now pilots have been wearing surf, skate and mountaineering brands. We will offer clothing for all types of pilots including acro, XC, paramotor and the ‘local mountain’ flyers.

In 2015 we will be offering T-shirts, hoodies, caps and neck tubes. In 2016 we will add soft shells, fleeces and puff jackets ect, of course always with cool designs, and pilot specific details. We hope to offer a complete range in 2017 including outer layer jackets and pants, pullovers, shorts, beanies, caps, belts, bum bags, face masks, ect. We will also do our best to make a flying overall (one piece suit) that actually looks cool, no easy task!

We will have a stand at the Coupe Icare 2015, so people can see our stuff and meet us personally.
So we think that is all for now, please like our facebook page and spread & fly the word!

See you aloft
Ivan and Niki

Andy: That’s certainly a niche of the clothing world I’ve not seen catered for in the past! Cool designs, as ever I’d like to see real photos of the shirts on the site instead of mockups, they have a few genuine shots on Facebook and the shirts look good, so hopefully they’ve got a shoot lined up soon to make the shirts a bit more attractive to buyers.


Me King – Men’s Premium All-Over-Print T-Shirt. This classic cut, 100% Polyester premium shirt. This must-own top comes highly recommended. All shirts have a limited production run of 195, certified, and tripled audited. All Exclusive Collection t-shirts are processed and printed in the United States.

Andy: Sometimes I look at the things people submit and wonder why they think I’d like this considering it’s like nothing else on the site? Still, there is definitely a market for stuff like this but I doubt it will be popular with HYA readers. It’s interesting to see how far all-over print tees have some though, even over the last couple of years.


Color Bomb!

by Andy on July 27, 2015

Modern X Groovy …Colorful Flashing Clothes for extra great brain drives! Don’t forget to comment if u like the Products.

PEACE!!!Ultra-soft and lightweight, our dye-sublimated tanks are printed on 100% polyester to keep you cool while you’re looking cool. True to size, a sublimated tank is the perfect way to add a new level of boldness to your warm-weather wardrobe. Made in USA.

Andy: A little too colourful for me (I look down at myself and notice I’m in black chinos, a black tee, and a dark grey jumper today), but they are really cool.


Icon Attire is a brand bent on bringing back good, old fashioned, iconography. The name Icon was chosen as the brand name to allow for the widest range of influences possible. Admittedly, the forthcoming designs for the brand will reference Art History a bit more than seems relevant to most, but the goal of Icon Attire is to make ancient and classical iconography relevant to people again. By wearing art and cultural icons from around the world people will begin to feel connected to the story of human civilization, and to feel like they are a part of that story, not apart from it (pun intended).

The first collection, titled Famous Faces, contains seven designs of well known iconic images from Ancient Egypt, the Italian Renaissance, and mid 20th century Americana. Some of the designs will have been appropriated, while others are truly original pieces, commissioned from artists from around the world. With the advancement of t-shirt printing technologies these shirts are available as print-on-demand. This gives an even greater flexibility with being able to offer any design on a wide range of styles and colors. Just contact to request a design be made available in a different style or color. If the first few collections are well received new collections will be released on a bi-monthly basis. Enjoy.

Andy: Some I like (the Einstein and Monroe designs, which I presume are now public domain images and legal to use on shirts), and some aren’t working for me but with them being based on icons then I suppose if you have a personal reaction to them it’s going to be more positive (or negative).


RSI Apparel

by Mr Four Fingers on July 25, 2015

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I have definitely been away from Hide Your Arms for far too long. But now I’m back and I bring you RSI Apparel. I’m not sure how I found these guys but I now follow them in/on the haze of Instagram.

I recently bought a tee from them and oh yeah it’s fine. Being a massive Iain Macarthur fan, I was stalking his website one night gawking and slobbering in equal measures until I found ‘Rumpus Face’. An Indonesian style crazy ass face. Not a technical term of course. This screenprinted t-shirt beauty belonged to the online store of RSI Apparel. Insta buy. Done.




The parcel arrived with the great touches of a caring brand. Things like a personal note and stickers that never fail to impress. The design itself is great and matched perfectly with gold paint /inks on black fabric. Some of the fabric texture breaks through a little, though this could be intentional. The result is that the design is not metallic shiny and ‘heavy’ like foil print but rather a little softer with medium hand.

Being a designer I found it almost strange that the tag was gold foil blocked for an online order. It may not seem like much but it says that these guys are investing into their brand and due their credit.

If you want a cool design, not slim fit but somewhere in the middle (for me at least), at a great price then check out the amazing range at RSI Apparel. Oh yeah I failed to mention that their grossly talented artist roster includes Paul Jackson, Godmachine and Tony Graystone to name but a few.

Yeah, worth a visit I would say.




Seventh.Ink has just released a new design called “The Norseman” that is available on shirts and stickers in limited quantities on their website ( The shirts are four colors printed with water based inks on Next Level with custom printed tags. The stickers are 4.5” x 5.5” weather proof stickers on brushed alloy for an awesome metallic effect.

Andy: Very nice indeed!



by Andy on July 16, 2015

Serengetee is a company that allows you to wear the world while changing lives. The company’s signature product is the pocket tee, but other items include bags, headware, accessories, and pillows among other things. The products feature fabric patterns inspired by different parts of the world and give back to charities located in the inspired places. You can use Cook15 for 15% of your order.

Andy:I really like the style of these tees and the idea behind the brand, very nice indeed.


Hey guys!

Just dropped a new weeknd design and some new hats in different colorways.

The weeknd design can be found here:

The hats can be found here:

Andy: The hats don’t really appeal to me, but I doubt I’m their target market.


Global Citizen Shirt

by Andy on July 13, 2015

San Francisco, California, USA — Global Citizen Shirt was founded with the mission to fashionably promote global citizenry. According to their philosophy, a global citizen is someone who supports international travel, loves to meet people and enjoys studying cultural stories.

The most interesting thing about Global Citizen Shirt is that they are a fundraiser for an ambitious goal: all sales of Global Citizen Shirts go toward funding their upcoming YouTube travel show. The show will emphasize intercultural understanding through human connection, focus on interviewing revolutionary social entrepreneurs, filming epic landscapes and exploring the story of life.

The Global Citizen Shirt is available in five languages including English, Chinese, Japanese, Spanish and French. Each language simply says, “Global Citizen” inside of a circle that symbolizes the earth. To sum it up, these guys are selling California-made t-shirts to support a more global world in order to fund a show that promotes a more global world. Interesting.

Check them out at

Andy: Interesting idea, though I often question the use of a t-shirt to raise funds since so many people try and fail to make a living selling tees, but perhaps as a one-off it will work for them. Possibly a little too simple for my tastes but I understand that was kinda the whole point for them.


Knope London // Summer Collection 2015

by Andy on July 13, 2015

Knope is a south London based clothing brand bringing a more diverse and exciting range than you might expect from a streetwear start-up. Knope was founded by Joel De Mowbray after he was inundated with dozens of requests from friends who wanted to give his garms as presents at the end of 2014. He was finishing college at the time so used all the hours of the night to make it happen. Now graduated, there’s a complete summer line from tees to dungarees to sink your teeth into.

You might think the name plays off Parks & Recreation’s Leslie Knope. Actually, it comes from a phrase that’s followed Joel throughout his life – ‘Know Hope’. The play on NO hope // KNOW hope always stuck with him. It gives a sense of relentless optimism; any moment that might feel absolutely hopeless is actually an opportunity to be your strongest. ‘Know Hope’ was shortened to ‘Knope‘ keeping the message subtle, but it’s there for anyone that’s interested.

Exclusively for HYA ‘ers head to and use discount code: GIMMETHAT! for 10% off on all orders.

Andy: It’s a pity that they dealt with the Parks & Rec aspect because now I’m struggling for something fun to say about them. Good looking designs that will have an appeal to a lot of people. Interesting to see them using a .london domain name, don’t think I’ve ever see that from a brand before.

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Jon Wye Clothing Co. Needs Your Help To Expand Their USA Made Product Base

With your help, the DC company aims to bring its “We Make Awesome” flare to the world of luxury apparel. First up, and just in time for fall and in preparation for ugly sweater competitions around the world; Jon Wye’s Ultimate Ugly Sweater. The luxury knit sweater dons one of Jon Wye’s most divisive designs; the humorous image of a cat licking its butt while day dreaming  of sweet, sweet ice cream.

The Jon Wye Company (est 2004) is a successful indie apparel line with a ‘Made in the USA’ focus. It is most known for handmade graphic leather belts and story driven graphic t-shirts.

Founder and owner, Jon Wye says the time to enter the luxury apparel market is now. “We have the technology. We have the capability to build the world’s first cat butt sweater,” says Wye.

The design is in the same vein as the company’s successful graphic t-shirts and Wye is confident that if the company’s Kickstarter goal is met, the sweater will be a huge success. “It’s what the people want. It’s what they need,” he says.
Wye’s designer, Dyanne Marte, an industry veteran states, “We have gone through a few rounds of samples during the development stage and we really wanted to fine tune the fit and the quality so it’s just right for our customer.” The sweater is made of cotton, viscose and a little bit of silk. “It definitely has a luxury feel to it,” states Marte. The quality of the knit means there won’t be any issues with pilling or shrinkage and it is machine washable. A jacquard knitting technique was used to make this sweater and the design of the cat butt is actually knitted into the sweater. This is not a simple embellishment on an existing product. works on an “all-or-nothing” policy. Jon Wye Clothing Company must reach their goal of at least $12,000 in 30 days in order to receive any funds. At their second goal of $24,000 a women’s fashion fit version of the sweater will be introduced.

Check out their project at and track their progress by following them on Twitter/Instagram (@jonwye) and Facebook. Every dollar will fund your hopes of winning the next ugly sweater competition.


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Expression T-Shirts from T-Express

by Andy on July 10, 2015

We can take a stand and express yourself with these cool t-shirts..

Andy: I’m sure they tried hard, but when there are millions of other options out there I can’t see people other than friends and family placing orders for these designs and with the minimum being set at around 50 and up on these TeeSpring campaigns it seems fairly unlikely that these will be getting printed.


Wear the Legend with Shark Tooth Jax

by Andy on July 10, 2015

Shark Tooth Jax is an independent clothing label started by Kris Williams in 2015. The label honours the memory and legend of the fictional character Jacques P. Delacroix, by creating designs in clothing that celebrate the great man’s spirit and adventures, as well as his philosophy.

The brand has been based on a concept developed to incorporate American popular culture, movies and music, as well twentieth century mythology. The idea being that behind the logo and designs there is a back story that will build up with each new season creating the legend of Shark Tooth Jax.

All designs are created in house by ‘the chief’ and generally relate to a specific and well told story in the colourful history of the brands namesake Shark Tooth Jax. The label is focusing on T-shirts, with this summer’s range aimed at those who like their clothing to come with an ‘Americana’ flavour.
Instagram @sharktoothjax_tees

Andy: Looks good, thanks for the submission!


Check us. Our website dropped last year Aug 29th. I would like to premier some of our top items on this blog for people to see. Til Death Do Us Part, Graffiti, & The World Empire are all doing very well. We have a $100 Giveaway going on, and details are in our commercial we recently released. YouTube: GMK CLOTHING COMMERCIAL Discount Code: WIN100

Andy: Not to my personal taste but I can see why people would like their style.


All 50 Project

by Andy on July 7, 2015

The All 50 Project is our biggest release yet! The collection features a different t-shirt for each of the 50 states and also includes a portion of profits being donated to a school in that state through

All made and handprinted in the USA. See it all at

Andy: I have seen concepts like this before and whilst I like the idea the designs never quite make me happy, but thankfully that’s not the case here, great looking designs no matter where you’re from!


A new crowdfunding campaign is reaching for the stars, with New Zealand-based online T-shirt store offering limited edition organic T-shirts of 16 influential people designed with images from NASA’s Hubble Telescope. The campaign will run for 30 days, and only 100 T-shirts of each influential person will ever be made.

The campaign has been created as a marketing activity to assist in Spaced Out Shop’s recent start in business and aims to raise at least $10,000USD over its 30-day duration.

“This is your chance to be one of the very few people in the universe that will ever get to wear one of these T-shirts”, says Spaced Out Shop owner Scott Townsend.

For the campaign Spaced Out Shop have created designs of these 16 influential people: Neil deGrasse Tyson, Russell Brand, The Dalai Lama, Albert Einstein, Marilyn Monroe, Bruce Lee, Che Guevara, Jane Goodall, Joe Rogan, Nikola Tesla, Steve Jobs, Alan Watts, Marcus Aurelius, Amelia Earhart, Chuck Norris, and Jimi Hendrix.

The T-shirts can be purchased for US$35 each through Spaced Out Shop’s Indiegogo crowd-funding page. A range of other perks are available to contributors, including a ‘$500 Custom Spaced Out T-shirt’ perk, where Spaced Out Shop will create a custom design of a person or object of the contributor’s choosing if they pledge at least $500.

“I get really excited when I look up at the night stars, when I think about the infinite awesomeness that is space. How amazing it is to be alive, because life as we know it is so rare, yet so insignificant,” says Scott.

He started Spaced Out Shop to share his passion of space and advocate cosmic awareness, “through simple and bold design these products create a window into space and time for others to wear, to enjoy, to discuss, and contemplate.”

Andy: I quite like the designs, but $10,000 is a lot to be after on a t-shirt crowdfunding campaign, and having such a large target might put people off pledging if they don’t think the campaign will reach it. If I was doing this I might have gone for a smaller amount of people/designs so that I could then target each of them for their own promotional campaigns, presuming that the high figure is because they are having to produce a certain amount of shirts in each design for them to be viable so reducing the number of designs would have proportionally reduced the funding target. They also have that New Zealand premium going against them (I don’t think I’ve ever seen a cheap tee from NZ, they just cost more to produce there). They’re up against it so I wish them luck because this is a pretty cool idea. Whoops! I misunderstood and didn’t realise that the campaign was a flexible funding goal so even if the goal isn’t met then the shirts will still get sent out, which changes things completely, since the lofty goal doesn’t make a big difference as it doesn’t really matter whether it’s achieved or not. With that in mind, if you like it, pledge on it!

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Grafitee new eshop: Our top 3 brands

by Benedicte on July 3, 2015

Maybe you’ve heard already but our friends at Grafitee have decided to take a new road and added a marketplace to their t-shirt blog.

Hopefully this will be great for the indie tee world! To wish them success in this new adventure, we’ve decided to talk about three brands picked in their marketplace. To make it funnier, we picked three brands that you’ve never heard of on HYA yet.

Maybe you’ll find some inspiration there, and maybe you’ll find your next tee!

1. Unionwell

Based in Indonesia, this brand is inspired with great vintage hand lettering and US old school style. Tees are perfect for bikers and mechanics fans. Bikes, tigers, speed, adventure, their universe is pretty great and the tees are printed with water-based inks on a 100% cotton canvas. Great cuts and great basics for the Goodness in ride.





2. Fresh Kaufee

In a completely different universe, this is a brand inspired with the effects of cafein on our bodies. What’s really interesting here is that everything from design to packaging has been based on this coffee universe. Tees even come into small coffee bags. This texan brand really has some nice pieces.





Our number three is an indie brand from Brooklyn trying to raise political and social consciousness. The indie brand has created strong, colorful and powerful geometrical designs with many independent street artists that share their values.




Go check Grafitee marketplace and let us know about your top 3 !


In honor of the holiday weekend Seventh.Ink is offering 25% off of ALL orders, plus FREE shipping on all US orders over $50. This is a good opportunity to stock up on some new gear for the summer, so visit the Seventh.Ink Store and get your hands on some gear!

Andy: You don’t even need a coupon code, nice!


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