From the category archives:


Grateful Dead Kennedys

by Travis on February 5, 2013

A most curious mashup…


$20 at Retard Riot.

Cap tip: BuzzFeed

Read more of Travis’ work at It Goes To 11.


Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.


LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

Latin Lover at Margin London

Latin Lover at Margin London


EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

Evil at Margin London Evil at Margin London Evil at Margin London


SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

Slang at Margin London Slang at Margin London Slang at Margin London


NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

Netty Ratti at Margin London Netty Ratti at Margin London Netty Ratti at Margin London


OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

Out of Print at Margin London Out of Print at Margin London


Le sigh…


The pic begs the question: is he an honest fan or is this savvy placement by a Hollywood stylist? Weigh in with a comment below!

Hat tip: BuzzFeed

Read more of Travis’ work at It Goes To 11.


retro star trek t-shirts

These have been out for a while but I’m just seeing them now, but I guess that with them being based on retro poster art, and the original iteration of Star Trek that being a few weeks late posting about them isn’t too big of a deal. Really nice designs from Juan Ortiz, I love this retro style that is so popular at the moment. Shirts are $25 a piece and available now.


Cyclops’ Cat

by Travis on January 25, 2013

And this is why Xavier’s School for Gifted Youngsters prohibits pets on campus. Let’s hope that it was a Danger Room simulation gone awry…


Illustrated by Phil Jones. Prints available at Society 6.

Via: BuzzFeed

Read more of Travis’ work at It Goes To 11.

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Pepe Jones Born Out of Failed Ideas

by Umang on December 15, 2012

When Pepe Jones reached out to HYA, I was pretty excited to do a review for them. I see a lot of t-shirts and can become jaded by repetition and lack of thoughtfulness, something that Pepe Jones does not fall into. The irony is that Pepe Jones states,  “Pepe Jones is the new modern/vintage t-shirt brand that was born out of the failed ideas and dreams of the notoriously elusive.” Making a mission statement like that could be a set up for failure. I found the contrary and feel that these guys are on to something interesting and thoughtful. I have written about the lack of creativeness in politically charged t-shirts that flooded the market during this past US Presidential election. Politicians are using social media to get some fresh voters, why not tap into timeless designs like Pepe Jones?  Lincoln & Johnson won their election 148 years ago but this shirt is sure to get some looks from envious hipsters and political buffs. I assume the “failure” of the Lincoln & Johnson win, was that Lincoln was eventually assassinated by John Wilkes Booth 158 days later.

Enough history, lets get back to the actual t-shirt. The t-shirts are super soft and appear to be ring spun cotton. Pepe Jones, sourced some quality t-shirts so don’t worry that you will get a Hanes Beefy-T. The print quality is crisp. I also received a hand written note, sticker and a business card. The funny thing is that Pepe Jone’s image reminded me of one of my teachers from High School, named Mr. Fine, not that it should matter to you.

Get some Pepe Jones folks and to smooth the deal over, they have offered HYA readers a 20% discount. Use the code HideYourPepe20 at check out.

Lincoln – Johnson 1864 Presidential Campaign Shirt – Monetary Damage with the 20% discount $16.00

In 1864 this t-shirt would have cost you $0.91 but you are getting a great deal at $16.00 a pop.


Doc Brown’s Flux Capacitor

by Travis on December 3, 2012

AFT’s design of the day is a bit of faux branding packaged around a Back To The Future reference (no complaints there) and distressed for effect.

Here’s a closer look at the design thumb:


On a related note, here’s a fully-functional DeLorean, complete with its very own flux cap and refashioned as a NYC taxi cab! Can this thing get up to 88 MPH on the streets of Manhattan?

More pics at BuzzFeed.

Cap tip: Shirtoid

Read more of Travis’ work at It Goes to 11.


10 James Bond T-Shirts

by Travis on November 6, 2012

Looking for James Bond-themed t-shirts? Our friends at It Goes To 11 have collected 10 of their favorites, including the spoof pictured below, for a new post.

See the whole list here.

Read more of Travis’ work at It Goes To 11.


Post image for Fidel Castro leaves New York City… with a fake “I [heart] NY” t-shirt

I spotted this photo on the fantastic Retronaut and couldn’t help but notice that Fidel Castro was being given what appears to be a fake ‘I [heart] NY’ shirt.


Snake Plissken Zipper Tank Top

by Travis on October 25, 2012

The retro reproductionists at Found Item Clothing are at it again. The target of their screen lust this time: Snake Plissken’s tank top from Escape From New York, which features no print and is accented only with a pair of aluminum zippers that run across the clavicle, making it, without doubt, one of cinema’s most curious garments.

What function do the zippers serve? One can only marvel at the possibilities…

On a related note, FIC has also developed a head-to-toe costume tutorial for said character. It’s pretty boss and you can peep it here or by clicking on the image below.

Compare with a couple of screengrabs from the film, embedded below for easy reference.

Read more of Travis’ work at It Goes To 11.


8-Bit Eyepatch & Donkey Hoth

by Travis on October 25, 2012

The pixelated art trend continues unabated with a pair of new designs developed by Julien Bazinet and yours truly.

The first, 8-Bit Eyepatch, reimagines Snake Plissken’s hero pose from Escape From New York as the title screen for a throwback video game.

$24.54 at RedBubble

The second design, Donkey Hoth, channels elements from The Empire Strikes Back through the Donkey Kong template, complete with Han Solo mounted on a tauntaun as the one-armed wampa above contemplates the virtues of a diet rich in Jedi nutrients.

$24.54 at Redbubble

Read more of Travis’ work at It Goes To 11.


Post image for Hands-on Reviews: Masked Hero Clothing Unmasked!

I’m going to start off by saying I really like Masked Hero Clothing, it’s a really strong start with a few flaws but overall I really enjoyed everything that I received. First off, 3 shirts, that’s awesome amount for a review but I can’t just give him credit for sending me a lot of stuff – that’s not how we roll around here! The whole concept of Masked Hero Clothing is interesting in that it’s t-shirts you’d find in the superhero universe, your average Joe might not quite understand these shirts (which I didn’t to be fair) but it certainly will appeal to a market, I mean I buy shirts of less known things so there’s got to be a big market for superhero clothing especially with the recent Avengers Assemble and The Dark Knight Rises for instance.

The packaging was really cool that it came in, a customized box with t-shirt and goodies slotted in. Badges, comic books, calling cards for the company. Pretty sweet deal in my book. What really struck me was that a lot of thought and care had gone into the packaging and the whole experience of getting your t-shirt, and that’s what a lot of guys are missing even in the more established brands.

This one more people are likely to understand given the recent Dark Knight Rises film, it’s a design based around the Gotham Rogues football team which are featured within the film. I wouldn’t actually know because I never got round to seeing the film – woops. A 2 colour presumably screen printed design, the print is decent not showing any visible signs of cracking when stretched. The tee (all of the tees in fact) also washed well and didn’t degrade or shrink. I think what might have been nice was the inclusion of the football team name either on the front or the back, but at face value of what it is you’re going to probably love this t-shirt if you’re a big fan. While the designs are good, not particularly massively strong with some designs you can find out there, what really brings the whole t-shirt together is the inclusion of an inside custom label and a sleeve tag, which look really nice.


The Spiderman – Hudson University t-shirt much like the Rogues t-shirt is a single colour print and again includes all the additional charms of the inside custom tag and sleeve tag. No visible signs of cracking, the design is a bit more subtle compared to the rogues one so I believe you’d have to know a fair bit of superhero lore to really enjoy this t-shirt. That’s not to say that it is a bad thing because there are markets for t-shirts like this out there, and I hope that Masked Hero Clothing does reach their audience because it’s well executed. I think what could be interesting as an addition to this design could be a list on the back of graduates from the university, to give it a more authentic feel.


The final tee, The Superman – Strykers Island Penitentiary is my favourite because of the dark grey on black design which to me feels quite classy, it’s a cracked design and the print is a little bit loose, I think this is due to the process in which they make the design cracked. Someone feel free to educate me on this because I believe it is to do the curing process? I did notice you could pick off little bits of the design but really it doesn’t make a difference as it is a purposely cracked design.


Overall these 3 designs are pretty cool, and if you’re a fan of the specific superhero I’m sure you’d love to express your passion with these t-shirts produced by an equally passionate guy. One thing to note though was that the 3 t-shirts all seemed to have a slight different feel in size/shape to them. I noticed it less after the wash but when I first tried them on it was quite obvious that they weren’t all one size. This however isn’t a fault of his own and you can’t expect him to try on every t-shirt he has made, so don’t let that put you off buying the t-shirts as after the wash it did feel better.

It might sound like I’ve nitpicked a lot at this brand, and I really only have done this because I want him to succeed. The designs are strong on their own but I think they could benefit from being a bit more to edge in front of similar tee designs like this, saying that though the whole experience of getting your t-shirt is fantastic the inclusion of such interesting and fun goodies is awesome. Reading the old comic books is really interesting too and it’s nice that they didn’t repeat with each order I received. I truly wish him the best of luck because he clearly is passionate about what he does as you can tell from his website and blog where he discusses lots of upcoming superhero based news such as the recent release of The Arrow TV show.

I’d also like to publicly apologise for my appalling photos of myself wearing the t-shirts. I don’t photo well.


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8-Bit Zombie Restock + New Lunchbox

by Ben_P on October 20, 2012

Post image for 8-Bit Zombie Restock + New Lunchbox

Alright guys, everything is available. The lunchboxes are here! There are also new shades and re-stocked old shades. Beetlejuice and Loners & Rebels have been re-stocked! And Loners & Rebels is now available as a sleeveless hoodie! Oh and the Bounty Hunter hats are now is stock as well! GET 8-BIT!!!!

8-Bit Zombie has restocked and added a new lunchbox to the kids club. Which looks pretty swish. My personal favourite has got to be the pixel sunglasses though. If you want the lunchbox I’d advise getting in quick, last time round they sold out fast.






8-Bit Zombie Summer Release

by Ben_P on August 20, 2012

Post image for 8-Bit Zombie Summer Release

Here in the UK you’d be hard pushed to believe that it is the summer, but the release of 8-Bit Zombie’s new line is enough to bring the sun, at least in the tasty form of a tee or hat. What perfect time also to purchase a new hat, at least for countries getting any form of sun. Everyone at HYA probably already knows my love for 8BZ and if you don’t perhaps you should check out my review of some of his merchandise, I positively love this brand because of the passion that goes into his designs and his continued dedication to his fans. It is surprising that he even has any resemblance of a life because of his constant updating on Facebook and his blog and the sheer amount of work that he ploughs into creating his brand. I truly mean it when I say I love this brand because right at the core is just the essence of the 80’s which is perfectly captured through the superb quality garments he creates.

I could probably keep on writing for a long time about this brand but in all honesty looking at his summer line will say more than words ever could. Definitely make sure to check out the 8-Bit Zombie Kids Club bundle which is the front runner of this release and helps even further to bring the 80’s back from the dead.

Sadly this sold out incredibly fast, but will be updated when possible. He posted a lengthy post about his struggle to get plastic lunchbox’s

My personal favourite, I wish it was available as a tee.

For all you Goonies fans out there. I can’t say I’ve actually watched it and now if I did watch it now I think it would be somewhat lost on me, as I assume a lot of the praise about it is due to the nostalgia of having watched it when a kid.

Just a fantastic example of the quality that I have come to expect of 8BZ.

I don’t really need to say anything about this one – MEGA MAN!

Definitely check out the new line, there will be something you will all like there I am sure. This is a brand that I certainly can imagine will be around for years to come and will just grow and grow until it’s an unstoppable (8-bit) zombie apocalypse. Just surrender now and give in.


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Another week, another batch of tees in the news…

>Cause célèbre. [Buzzfeed]

>Apostrophe fail. [Buzzfeed]

>Cracking the code of cool. [Kneadle via Laughing Squid]

[click to continue…]

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Real Genius Poster Contest

by Travis on August 8, 2012

The retro recreationists at Found Item Clothing have announced a fan made poster contest themed around a nerd classic, 1985’s Real Genius (Val Kilmer’s breakout role). Prizes include cash, tee shirts, fuzzy bunny slippers, and a small measure of “Internet notoriety” (make of that last bit what you will).

Click here or on the image below to link through to the official contest page.

''Would you qualify that as a launch problem or a design problem?''

Read more of Travis’ work at It Goes To 11.


Post image for “Doc’s Delorean” Back to the Future t-shirt by Sneaky Studios

I remember thinking as a kid when I watched Back To The Future for the first time that going 88mph was really impressive and fast, but looking at it now it’s not really that fast, hell, I’ve driven vans nearly that fast on the autoroutes of France and still been on the right side of the law. Cool shirt though!

Costiness=$40 Buy it at Sneaky Studios


Twelve Famous Sweaters

by Travis on July 18, 2012

New from the retro recreationists at Found Item Clothing: a nine-screen print yoked around famous sweaters from film, tv, music and points beyond. How many can you identify?

12 Sweaters, 12 Stories

$24 here.

Watch: video of the screen printing process!

Got a tip? Shoot us a message.

Read more of Travis’ work at It Goes To 11.


>Is a bikini-print onesie appropriate for an 18-month old toddler? Oh, the horror. Won’t someone, anyone, think of the children? [Huff Post]

''It was an itsy, bitsy, teenie, weenie, yellow red polka-dot bikini...''

>One of three tees created for a German PSA to recruit would-be plumbers to the trade. The copy translates thusly: “More attractive than you think.” [Buzzfeed]

Pipe dreams are made of these

>Justin Bieber is a total pussy. [Shopgoodie via Buzzfeed]


[click to continue…]


Post image for Mechanic Industries combines magic and gambling

Most people I know have a sideline these days. It might be that they clean cars on weekends from their day job; others might enjoy going to horse tracks and becoming a part-time professional gambler. So it’s encouraging to see a t-shirt designer who has a sideline too. We got an email from Jimmy K at Mechanic Industries explaining how his day job parlayed into a sideline (which then transformed into a tee brand. Stick with me!):

A Mechanic is a card cheat that utilizes advanced sleight-of-hand techniques to gain advantage over their opponents. Mechanic Industries give magicians the competitive edge with an arsenal of premium products. This advanced product line taps into the very essence of what Magic & Gambling is all about – advantage.
Appearing in June of 2012, Mechanic Industries Ltd is based in the UK and specializes in the design and production of the highest quality gaming & gambling products for use by magicians, flourishers, poker enthusiasts and avid gambling fans alike. We are fanatical card magicians, poker players and leading designers. It is our aim to become the premium retailer for all things magic and gaming. 
So of course it makes perfect sense for them to start designing t-shirts too. There’s only the one design at the minute (‘Work Wear’, £24.99) but I like it, and it comes in three different colours. These guys might be a brand to watch in the future.


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