Dear Friends, Pilots & Customers
Welcome to our shop and blog.
We finally made it, after a lot of blood, sweat and tears, Aloft Boundary Layer Apparel has become a reality. Our dream started in September 2014, when we realised that there were no stylish clothes for paragliding pilots, especially not for women. We had searched all of the stands in Coupe Icare and came away disappointed. We then started to brainstorm…….a lot…….and more, then slowly a concept materialised. We wanted to make cool, stylish, functional apparel for pilots, not expensive but also not cheap and shitty. No more childish designs, no more ’80’s motives, we wanted to reflect on how the sport has progressed, no longer is it a sketchy take off followed by a glide and unpredictable landing, instead we actually fly, like birds, sometimes even better! Xc flights of over 300km triangles, heights over 7000m, we soar along coastal ridges for hours. And then there is acro….wow..an explosion of speed, dynamic and high Gs, weightlessness, spinning delicate helicos, connections and then all twisted. Yes we actually fly!
Aloft means : up high, above, in the air, and originates from the old Norse “a lopt” We chose this name because it suits, is short, uncommon, light and describes our brand image really well.
The company was founded by us: Niki Szedenics and Ivan Purcell. We are based in Switzerland, deep in the mountains and have both been flying since 2011 and enjoy all kinds of flying especially acro. We have done everything ourselves, all designs, branding, logos, online store, blogs, social sites, finding manufacturers, photography, promotion, advertising, connecting, integrating, networking, Coupe Icare trade stand, finding pilots to sponsor, learning about insurance, tax, book keeping, business plans and thrown in all our own money.
We will be the first company to tackle the clothing segment for paragliding pilots in a serious way and provide great designs which we all deserve. Until now pilots have been wearing surf, skate and mountaineering brands. We will offer clothing for all types of pilots including acro, XC, paramotor and the ‘local mountain’ flyers.
In 2015 we will be offering T-shirts, hoodies, caps and neck tubes. In 2016 we will add soft shells, fleeces and puff jackets ect, of course always with cool designs, and pilot specific details. We hope to offer a complete range in 2017 including outer layer jackets and pants, pullovers, shorts, beanies, caps, belts, bum bags, face masks, ect. We will also do our best to make a flying overall (one piece suit) that actually looks cool, no easy task!
We will have a stand at the Coupe Icare 2015, so people can see our stuff and meet us personally.
So we think that is all for now, please like our facebook page and spread & fly the word!
See you aloft
Ivan and Niki