Fair warning. This review is pretty gigantic in comparison to most we do! Buckle up.
I recently had the pleasure of reviewing an up and coming brand called The Heathens Star 79 , this was quite a good opportunity for a whole brand review as we got sent 3 X Mens T-shirts and 3 X Women’s T-Shirts, so it has been a pretty thorough review.
Obviously I’m not a lady so I can’t really comment on the fits and the styles and the general feel of the product so it was a good opportunity to get a new HYA writer to weigh in, so this review will be split into two sections the other section being handled by Jen.
So one thing I want to get clear straight away is that I like this brand and getting to know the main man behind it has been fun as well, it’s all homegrown – he has experience in the industry but all of this is done off his own back in his place, there is something super satisfying about chatting to someone who prints their own shirts, get’s their own shirts made and just wants to be involved in every step of the process along the way – to me it adds a little something extra to the shirt when you know the effort that has gone into it. That said overall there are some brilliant points to what he’s accomplished and also definitely some areas he can improve on or things that are not quite to my taste.
When I received the package from The Heathens I couldn’t help but chuckle to myself ever so slightly – it was exactly how I imagined packaging up my products if I were ever to create a brand. They were packaged in a simple brown paper with string tied round and a wax seal. It. Was. Awesome. This is definitely a nice addition to any brand but obviously doesn’t mean what you receive is a great product. Just these little things that I enjoy and really does add to the professionalism of a brand and keeps it nice and consistent. Like I always say though these things aren’t essential to a brand but they add to the whole experience.
So the shirts are custom printed (i.e. not Gildan not American Apparel) which is quite surprising for a relatively new brand. They are quite a thin shirt which personally I enjoy but this could effect the longevity of the garment, but for those who love a light weight shirt it is very comfortable. The shirts themselves also have a seam down the back which I’d never encountered before – I assumed it might have been a cost cutting exercise but when asking he thought it added a bit of character to the shirt. I’m inclined to agree that it is definitely unique but I found it slightly irritating initially but once on for a few minutes I soon forgot it was there. Just a little note that the female t-shirts don’t have this feature.
It was a bit of a mixed bag for me personally with the designs. I’ll start off with my least favourite which was the ‘Dog Villain’ I want to like this design, and it does certainly look cool, but the choice of having it quite faded out and especially on a white garment isn’t the best way to really show off the design, I think it’s a combination of quite a subtle design on a colour of shirt I don’t usually wear (if you were to look in my wardrobe very little of my clothes are white). This isn’t to say that the design is bad, it’s just not my taste and it almost comes across as drawn on to the t-shirt. Each to his own though, some of you out there may love it!
‘Star Suicide’ is my next favourite, it’s bold, its big and it stands out thats for sure. This is how I like white t-shirts to be. I wouldn’t usually go for this sort of style but I can definitely see that this will appeal to people out there and the fade does look really good. I feel that part of the reason this isn’t my favourite is I’m probably not cool enough to be rocking this shirt!
‘Line Drop’ my personal favourite, I really really like this one. It’s simplicity is awesome, I love the fade and the subtle Heathens typography behind the lines. One thing I will mention as a slightly negative is that using names in relatively new brands is somewhat off putting I feel for people purchasing their t-shirts if its too in your face as they won’t have an established fan base – however I think with these ones it has fitted in quite well to not be too overbearing from the style of the shirt. I’ve found myself wearing this one quite a lot actually so I can definitely say I’ve got a few white shirts I enjoy wearing now!
Now we’ll pass over to Jen on her first post as she reviews the ladies side of the review!
I am very pleased to be writing my first post, especially for The Heathens 79 as I really like the tees they offer.
What I tend to look for in tshirts is the quality of the print itself – whether it is stiff due to the dye or technique used, and whether it grins. I also look at positioning of the prints, as well as the handfeel, colouration and quality of the fabric used in the tshirts themselves. I was given three of the women’s options, two of which I love and the other isn’t really my taste but obviously that’s just personal opinion. The fabric is of good quality but not the softest or heaviest jersey.
There is nice detailing on each tshirt with back neck binding and shaped sleeves. The logo is printed in the back neck also which is a nice touch and shows the branding. One negative would be that in one of the tshirts this was not lined up in the centre like the others – perhaps this was a small error on this particular sample but I’d hope a larger number sold on the website are like this as it shows inconsistency.
The labels used are awesome – a real point of difference. I love the unique-ness of the message. I can certainly say myself and Ben did drink whilst in the tees, but I have no comment on whether anything else occurred! What I will say is that I’d hope these labels change from paper to card if the brand get bigger.
The ‘Feather Cross’ would be my personal favourite as the print is quite commercial following the cross trend on the high street a few years ago. This may put some people off, however working in fashion, I believe it is a great piece to have featured in the collection. The print is quite thin therefore the handfeel is soft – an aspect I prefer. However, due to this it does slightly grin but unfortunately probably unavoidable. The detail in the feathers are good and the positioning on the body is perfect.
The ‘Rose N Bones’ is a nice design too with added colour, but I would have liked the position of the rose more symmetrical with the cross bones. Again, the print allows the fabric to remain soft and flexible.
My least favourite is the ‘Heathens Star’ tee purely for the fact the print is shiny and has a stiffer handfeel than the others this is partly due to a rubber ink used in the name. There seems to have been 2 screens on this one too however the branding and the background are both black so you can’t make out the name easily. Personally, I would not buy this as I don’t like the design –it’s too masculine.
I would definitely consider buying the other 2 though, perhaps even more so if they were in long sleeved or vest shapes. The Heathens Star 79 are definitely worth a visit.
Instagram : #THE_HEATHENS