From the category archives:
Feel free to substitute ‘eco-concious bikers’ for ‘smug and preachy’, because if you know meet someone that bikes to work instead of driving you will learn about that within 5 minutes of making their acquaintance. Intersesting to see TweetTees over at RedBubble, I thought they found their home at MySoti.
Costiness=£16.67 Buy it at RedBubble
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If you’re wondering who Mighty Screen Printing are, they used to be called Klaus Industries… now if only I knew who Klaus Industries were. I wish I had been checking them out in the past though, I like the style of their designs.
Costiness=$25 Buy it at Might Screen Printing
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Whilst it is certainly surprising the Britain’s foremost weather service has teamed up with an eco-concious clothing label, I’m glad it happened because the shirts are rather cool, and since us Brits are obsessed with the weather it makes perfect sense that we’d want to wear shirts about the weather too. Clearly quite a few of the designs are based upon the symbols that we’re all used to seeing being pointed at by weather men and women, sometimes with a bit of a twist, but I think my favourite might be the exploded weather vane graphic. They’re all available at Rapanui Clothing now.
I’ve included the press release after the jump.
[click to continue…]
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Sutsu was born from a single basic ideal…to create a Naturally Inspired streetwear brand which has a positive commitment to all that it touches.
With the new Sutsu Winter Eleven Collection we took inspiration from the power of nature. A re-interpretation of the Formation from last season,
a re-appearance from best selling Bear tee and a host of new graphics including Captain Wolf, The Eagle, and the Geometrical Mountain Ranges.The range features the bright colour and bold graphic combo that Sutsu is becoming renowned for. Keeping in trend this season the key colours
for Sutsu are Burgundy and Steel Grey alongside our classics.
It’s cool to see the dedication that Sutsu put into minimising their environmental impact too.
60% of all Cotton garments are Organic. If not Organic then they are Fairtrade and Oeko-Tex farm Standard 100. No surplus paper products used in
production such as hang tags or brochures. All products delivered in recycled boxes. Sutsu aims to be accountable for all aspects of the business
& protective of the environment we use. Skatedecks are Bamboo / Maple Ply. Only UK brand.
Clearly, that’s not greenwashing and I respect them for that, the extra steps they’ve taken suggest that they actually give a damn rather than just going with a trend.
When it comes to the designs, I’m pretty impressed, the real standout for me is the mountain shirt/hoodie, it’s beautifully simple.
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Goodfibres have been sitting in my inbox for far longer than they deserve, they’re a newish British label from Shoreditch (aka the cool part of London) that have a fairly sizable catalogue of tees despite their youth. One tee that caught my eye can be seen above but they are many others in the store that I think will suit the attitudes of many HYA readers. All the shirts are made with organic cotton* and bear the mark of the Fair Wear Foundation, so you know someone hasn’t been chained to a sewing machine for 30 hours a day to ensure that you can wear a cool looking shirt. They also make an in-kind donation with every purchase, so if you buy a t-shirt, they will give a t-shirt to someone that needs one (kind of like Toms, but with tees). All of this goodness does push the price up a bit to £25 per shirt, but at least your conscience is clear and you have helped someone less fortunate than you. Oh, and it’s a design contest too, with artists receiving 10% of all sales of their shirts.
Costiness=£25 Buy it at Goodfibres
*I’ve now been told that only 3 shirts in the collection are made with organic cotton, though they do intend to release more in the future.
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