Fear not gentle readers, HYA has not turned into Hide Your Ass (now there’s an idea!), but I promised these guys that I’d write something about them even if I don’t have the first clue about the world of premium jeanswear. I met two of the people behind Trousers London at the pre-party before the main event at Margin and they they were great, very concerned about the two friends I took to the party who ‘over-extended’ themselves on delicious free cocktails from the bar. In short, being nice to me will get you a feature on HYA.
Trousers London was officially launched at Margin, though the brand was born in 2007 with the intention of creating a jeanswear label that stood out from other high-end offerings. Here’s how they describe themselves:

Trousers is an experimental, ambitious, future-focused jeans label inspired by London.

From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade. Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.

We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.

Like I said, I know basically nothing about the premium jeans market. I do know that their jeans looked cool, and they’re making all the right noises in terms of not wanting to destroy the planet which is refreshing to hear, and I think that it would be pretty hard for you to disagree that these are fairly unique designs, you certainly won’t find anything like them on the high street. So, I do give their range a thumbs up, but unfortunately my thumbs are of little value in this instance.

At the moment it isn’t actually possible to buy these jeans. Those who are interested in the limited edition garments (just 600 pairs in the first production run) will be available to register their interest in May when the Trousers web store opens, with the jeans getting to them in June or July. If you’re a bricks and mortar kind of person, the jeans will be available in a select few retails stores around the UK and Europe around August/September.

Trousers London

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Tags » Environmental • jeans • london • margin • margin2008 • trousers london

The Progresswear team are taking a short break from trying to raise political awareness through t-shirts and instead have turned to one of their other loves, typography. I don’t really understand why it is that typography seems to be ‘cool’ at the moment, I guess it makes sense to see niche tees celebrating certain typefaces, but I even saw pirated versions of Helvetica The Movie being sold in Hong Kong, madness!

I suppose that if you ‘get’ this design then you’ll like it, but if not then you probably won’t be bothered with it so I’m not going to try and persuade you either way. I do think that I’d enjoy this design more if the numbers were bigger though, since I always think of Helvetica as a font that deserves to be seen large. In keeping with Progresswear’s standards, just as they give proceeds of political tee sales to political charities, a portion of the sales of this tee are going to design education programmes.

Costiness=$18.99 (special pre-release price) Links: Mens/Womens

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Tags » American Apparel • black • helvetica • progresswear • t-shirt • tank top • typography

Lindsey from Threadbanger dropped me a line to show off their awesome new tees. I can’t see them for sale on their site, but hey, this is Threadbanger, just go make your own!They’ve also got a new Thread Heads episode available, there’s way too many names for me to mention this week, so either just watch the embed (below) or read about it here.

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Tags » craft • DIY • t-shirt • threadbanger • video

Well, this isn’t going to be at all awkward. Me, a young guy who doesn’t have a girlfriend looking at an underwear site, and thinking that he should tell women what underwear to buy…

But! I See France aren’t exactly Agent Provocateur, they sell ‘cute underthings’, and I wouldn’t feel like I should stand outside their store if I’d been dragged in there by a friend. Okay, is that enough justification that I’m not a pervert?

They’ve also get a great big sale going on across the site, with some of their underoos going for the rock bottom price of $6, because nothing says ‘i love you’ like $6 underwear as a Christmas gift!

Costiness=$23 (top) $20 (shorts) Link

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I don’t think I’ve ever seen an attempt at a hoodie/cardigan before, and I think it actually works a lot better than I would have expected. The inner lining is a bit of a surprise considering that you usually think of a cardigan as a fairly understated garment. I’m not too sure what I think about them embroidering Franco Shade onto the left breast, it seems like a bit of a smack in the face in terms of the style that they established with the coodigan, as if it was thrown on at the last minute just to put there name on it.

Costiness=$102 Link

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Ahh, wrongwroks, I don’t necessarily think that everything this Vancouver-based crew do is amazing, but there’s just something about them that intrigues me, I mean seriously, who else would think of making a Swarovski pink panther hoodie?

If you’re a fan of all things Doradimon then this hoodie might be up your street too. They’re using carpet on the blue of the character, which is a pretty cool idea since it gives the piece a bit of texture and innovation.

There’s a load more stuff in the collection, a few tees and quite a few hats (which I think are a far more acceptable place for Swarovski crystals to be found on clothing) which are worth checking out.

Wrongwroks

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Oddica, in their continued commitment to being one of the best labels out there for artists and fans alike, have released all their latest designs as tees, hoodies and polo shirts. I think that’s a great move, I don’t know if they’re going to be doing it for all their future releases, but it gives everyone the choice that they’d like, and nothing feels better than choice. Even though ‘Monkey Business‘ and ‘There Goes the Neighborhood‘ are good designs, ‘Lionize’ (pictured) really has some power to it and is my pick of this current crop from the guys in the Land of Odd.

Costiness=$20 $40 $27 (tee, hoodie & polo, respectively)

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Fresh off their article in the New York Times, Attus Apparel have released a fresh round (oh yeah, that’s a pun!) of ‘Shot Up Shirts‘. If you wanna see the shirts being shot up with shotguns, check out this YouTube link. If you wanna see my cousin shooting a pineapple with his shotgun, check out this YouTube link.

*The L and XXL sizes have already sold (there’s only one shirt per size), so be quick placing your order if you want it*

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When I read this article on TV Squad I was left with the understanding that a clothing line had been created around one of my favourite shows, HBO’s Entourage, but when I actually look at the items, it looks like fairly standard merchandise. Although the idea of having jeans that are Entourage branded/endorsed seems quite unusual.

The tees don’t really impress me, the Viking Quest tee doesn’t really capture the spirit of the fake show that I would expect, why does this tee look like a rather lackluster crest tee rather than something that would have actually been worn by the nerdy fans of Viking Quest? And why bother having a tee that says “Let’s hug it out” when everyone who watches the shows knows that the actual quote is “let’s hug it out, bitch”, especially when they have a more accurate, though admittedly not as attractive, tee for sale in the official HBO store.

And $68 a tee? That’s just crazy.

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I wouldn’t normally link to a Youtube video, even if it was hoodie based, but since its the weekend, and since I don’t give Attus the love they deserve, so here they are blowing up their own shirts with fireworks with rather hopeful reasoning that its justified by July 4th celebrations. Remember boys, safety first!

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