We are Absolution Apparel Co. The company was officially launched in July of 2015. The first vision we had was to put a lot of thought into our designs and give them meaning from our own lives. We are a brand of top quality that is defining luxury with a mix of streetwear for timeless fashion. Our brand is all about motivating the individual and speaking to them deep down by relating personally to there lives. We knew from the start our quality for our business was just as important, so combining these two we would have a very powerful start to something great. So Absolution Apparel was created to fulfill this vision.

We knew the brand had to be anything but short of perfect. Before creating the brand, one thing in our lives that we expressed would be to have no more regrets. Top notch quality to every aspect to the garment, print quality, and overall experience for the customer. Absolution apparel is located right outside of York Pa. For two guys that have a vision for top quality, relatable designs, and a lot of attention to detail we give you Absolution Apparel Co. Hope you enjoy the brand.

Andy: This is one of those funny situations where I can’t really find anything to criticise (site, designs and product photography are well done), but I personally wouldn’t want to wear the designs. Then again I’m not really in their target demographic.


Fiasco Worldwide Capsule Drop

by Andy on July 29, 2015

Fiasco Worldwide has just announce their relaunch of their site: Fiascoworldwide.com. The site will feature new products and more items to offer the buyer. The brand was created in 2013 and has now expanded on all levels with colorful items for the consumer.

Andy: Looks like we might be a little early with this one as the site says that it is opening soon, but it looks good so far and the designs are pretty cool. Thanks for the submission!


The Ying Yang Tree of Life men’s organic tshirt is combined with a background image of an ultra deep field view of galaxies billions of light-years away taken by NASA’s Hubble Telescope.

Here’s what NASA had to say about their original image before Spaced Out Shop transformed it into our Ying Yang Tree of Life Design.

“This infrared view reveals galaxies far, far away that existed long, long ago. Taken by the Near Infrared Camera and Multi-object Spectrometer aboard NASA’s Hubble Space Telescope, the image is part of the Hubble Ultra Deep Field survey, the deepest portrait ever taken of the universe. This galaxy-studded view represents a “deep” core sample of the universe, cutting across billions of light-years..”

Get your universe on!

HYA fans can get $10 off this tshirt by using the code ‘HYAYING‘ which is valid until the end of August.

Andy: Cool concept, and many thanks for the coupon code!

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Pre-Order Special from Ed Pincombe

by Andy on July 28, 2015

I’m running a pre order special on my new designs “WEIRD & FREE” & “PIZZA & BEER” you can pick them up for $20.
Use coupon code: 15OFFSUMMER and save 15% on any other products on my site.



Andy: Very cool designs are a very attractive price.

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New ALIVE Clothing T-Shirts and Tanktops

by Andy on July 28, 2015

ALIVE Clothing new summer range is here!

Fresh designs for sunny days, printed on high quality soft cotton Stanley & Stella apparel are now available in the ALIVE Clothing online shop.
New prints like the graphically „White Wolf”, the ubercute „Birdy Hedaphones” or the stylish „Alive Logo” – great new designs for beegarden, beach or your urban balcony.

Brand new ALIVE Clothing added a range of stylish boys and girl tanktops in a tasty selection of fresh summer colours to their collection.

Andy: Love the style of these illustrations.


Peter Bagshaw has released his new collection called “Scarabs”. Each design is hand drawn and manually silk-screened onto cotton triblend and jersey Next Level tee shirts. Designs are exclusively available in mens and womens on his website (pb.shopbgo.com).

Andy: I think this shirt is a prime example of why having a real photo would make a shirt a lot more exciting to me as a t-shirt buyer. The artwork doesn’t necessarily appeal to me personally, but I’d probably like it more if it was presented in the best possible manner.


Aloft – Boundary Layer Apparel

by Andy on July 28, 2015

Dear Friends, Pilots & Customers

Welcome to our shop and blog.

We finally made it, after a lot of blood, sweat and tears, Aloft Boundary Layer Apparel has become a reality. Our dream started in September 2014, when we realised that there were no stylish clothes for paragliding pilots, especially not for women. We had searched all of the stands in Coupe Icare and came away disappointed. We then started to brainstorm…….a lot…….and more, then slowly a concept materialised. We wanted to make cool, stylish, functional apparel for pilots, not expensive but also not cheap and shitty. No more childish designs, no more ’80’s motives, we wanted to reflect on how the sport has progressed, no longer is it a sketchy take off followed by a glide and unpredictable landing, instead we actually fly, like birds, sometimes even better! Xc flights of over 300km triangles, heights over 7000m, we soar along coastal ridges for hours. And then there is acro….wow..an explosion of speed, dynamic and high Gs, weightlessness, spinning delicate helicos, connections and then all twisted. Yes we actually fly!
Aloft means : up high, above, in the air, and originates from the old Norse “a lopt” We chose this name because it suits, is short, uncommon, light and describes our brand image really well.

The company was founded by us: Niki Szedenics and Ivan Purcell. We are based in Switzerland, deep in the mountains and have both been flying since 2011 and enjoy all kinds of flying especially acro. We have done everything ourselves, all designs, branding, logos, online store, blogs, social sites, finding manufacturers, photography, promotion, advertising, connecting, integrating, networking, Coupe Icare trade stand, finding pilots to sponsor, learning about insurance, tax, book keeping, business plans and thrown in all our own money.
We will be the first company to tackle the clothing segment for paragliding pilots in a serious way and provide great designs which we all deserve. Until now pilots have been wearing surf, skate and mountaineering brands. We will offer clothing for all types of pilots including acro, XC, paramotor and the ‘local mountain’ flyers.

In 2015 we will be offering T-shirts, hoodies, caps and neck tubes. In 2016 we will add soft shells, fleeces and puff jackets ect, of course always with cool designs, and pilot specific details. We hope to offer a complete range in 2017 including outer layer jackets and pants, pullovers, shorts, beanies, caps, belts, bum bags, face masks, ect. We will also do our best to make a flying overall (one piece suit) that actually looks cool, no easy task!

We will have a stand at the Coupe Icare 2015, so people can see our stuff and meet us personally.
So we think that is all for now, please like our facebook page and spread & fly the word!

See you aloft
Ivan and Niki

Andy: That’s certainly a niche of the clothing world I’ve not seen catered for in the past! Cool designs, as ever I’d like to see real photos of the shirts on the site instead of mockups, they have a few genuine shots on Facebook and the shirts look good, so hopefully they’ve got a shoot lined up soon to make the shirts a bit more attractive to buyers.


Me King – Men’s Premium All-Over-Print T-Shirt. This classic cut, 100% Polyester premium shirt. This must-own top comes highly recommended. All shirts have a limited production run of 195, certified, and tripled audited. All Exclusive Collection t-shirts are processed and printed in the United States.

Andy: Sometimes I look at the things people submit and wonder why they think I’d like this considering it’s like nothing else on the site? Still, there is definitely a market for stuff like this but I doubt it will be popular with HYA readers. It’s interesting to see how far all-over print tees have some though, even over the last couple of years.


Color Bomb!

by Andy on July 27, 2015

Modern X Groovy …Colorful Flashing Clothes for extra great brain drives! Don’t forget to comment if u like the Products.

PEACE!!!Ultra-soft and lightweight, our dye-sublimated tanks are printed on 100% polyester to keep you cool while you’re looking cool. True to size, a sublimated tank is the perfect way to add a new level of boldness to your warm-weather wardrobe. Made in USA.

Andy: A little too colourful for me (I look down at myself and notice I’m in black chinos, a black tee, and a dark grey jumper today), but they are really cool.


Icon Attire is a brand bent on bringing back good, old fashioned, iconography. The name Icon was chosen as the brand name to allow for the widest range of influences possible. Admittedly, the forthcoming designs for the brand will reference Art History a bit more than seems relevant to most, but the goal of Icon Attire is to make ancient and classical iconography relevant to people again. By wearing art and cultural icons from around the world people will begin to feel connected to the story of human civilization, and to feel like they are a part of that story, not apart from it (pun intended).

The first collection, titled Famous Faces, contains seven designs of well known iconic images from Ancient Egypt, the Italian Renaissance, and mid 20th century Americana. Some of the designs will have been appropriated, while others are truly original pieces, commissioned from artists from around the world. With the advancement of t-shirt printing technologies these shirts are available as print-on-demand. This gives an even greater flexibility with being able to offer any design on a wide range of styles and colors. Just contact iconattire@gmail.com to request a design be made available in a different style or color. If the first few collections are well received new collections will be released on a bi-monthly basis. Enjoy.

Andy: Some I like (the Einstein and Monroe designs, which I presume are now public domain images and legal to use on shirts), and some aren’t working for me but with them being based on icons then I suppose if you have a personal reaction to them it’s going to be more positive (or negative).


RSI Apparel

by Mr Four Fingers on July 25, 2015

RSI_Apparel_LOOKBOOK-IMAGE-5 RSI_Apparel_21GRAMS-BLACK-FRONT-560x560 RSI_Apparel_Image-15-Edit RSI_Apparel_LOOKBOOK-IMAGE-1 RSI_Apparel_LOOKBOOK-IMAGE-3

I have definitely been away from Hide Your Arms for far too long. But now I’m back and I bring you RSI Apparel. I’m not sure how I found these guys but I now follow them in/on the haze of Instagram.

I recently bought a tee from them and oh yeah it’s fine. Being a massive Iain Macarthur fan, I was stalking his website one night gawking and slobbering in equal measures until I found ‘Rumpus Face’. An Indonesian style crazy ass face. Not a technical term of course. This screenprinted t-shirt beauty belonged to the online store of RSI Apparel. Insta buy. Done.




The parcel arrived with the great touches of a caring brand. Things like a personal note and stickers that never fail to impress. The design itself is great and matched perfectly with gold paint /inks on black fabric. Some of the fabric texture breaks through a little, though this could be intentional. The result is that the design is not metallic shiny and ‘heavy’ like foil print but rather a little softer with medium hand.

Being a designer I found it almost strange that the tag was gold foil blocked for an online order. It may not seem like much but it says that these guys are investing into their brand and due their credit.

If you want a cool design, not slim fit but somewhere in the middle (for me at least), at a great price then check out the amazing range at RSI Apparel. Oh yeah I failed to mention that their grossly talented artist roster includes Paul Jackson, Godmachine and Tony Graystone to name but a few.

Yeah, worth a visit I would say.




Seventh.Ink has just released a new design called “The Norseman” that is available on shirts and stickers in limited quantities on their website (www.seventhink.com). The shirts are four colors printed with water based inks on Next Level with custom printed tags. The stickers are 4.5” x 5.5” weather proof stickers on brushed alloy for an awesome metallic effect.

Andy: Very nice indeed!



by Andy on July 16, 2015

Serengetee is a company that allows you to wear the world while changing lives. The company’s signature product is the pocket tee, but other items include bags, headware, accessories, and pillows among other things. The products feature fabric patterns inspired by different parts of the world and give back to charities located in the inspired places. You can use Cook15 for 15% of your order.

Andy:I really like the style of these tees and the idea behind the brand, very nice indeed.


Hey guys!

Just dropped a new weeknd design and some new hats in different colorways.

The weeknd design can be found here: http://babesngents.com/collections/the-weeknd-xo

The hats can be found here: http://babesngents.com/collections/hats

Andy: The hats don’t really appeal to me, but I doubt I’m their target market.


Global Citizen Shirt

by Andy on July 13, 2015

San Francisco, California, USA — Global Citizen Shirt was founded with the mission to fashionably promote global citizenry. According to their philosophy, a global citizen is someone who supports international travel, loves to meet people and enjoys studying cultural stories.

The most interesting thing about Global Citizen Shirt is that they are a fundraiser for an ambitious goal: all sales of Global Citizen Shirts go toward funding their upcoming YouTube travel show. The show will emphasize intercultural understanding through human connection, focus on interviewing revolutionary social entrepreneurs, filming epic landscapes and exploring the story of life.

The Global Citizen Shirt is available in five languages including English, Chinese, Japanese, Spanish and French. Each language simply says, “Global Citizen” inside of a circle that symbolizes the earth. To sum it up, these guys are selling California-made t-shirts to support a more global world in order to fund a show that promotes a more global world. Interesting.

Check them out at http://www.globalcitizenshirt.com

Andy: Interesting idea, though I often question the use of a t-shirt to raise funds since so many people try and fail to make a living selling tees, but perhaps as a one-off it will work for them. Possibly a little too simple for my tastes but I understand that was kinda the whole point for them.


Knope London // Summer Collection 2015

by Andy on July 13, 2015

Knope is a south London based clothing brand bringing a more diverse and exciting range than you might expect from a streetwear start-up. Knope was founded by Joel De Mowbray after he was inundated with dozens of requests from friends who wanted to give his garms as presents at the end of 2014. He was finishing college at the time so used all the hours of the night to make it happen. Now graduated, there’s a complete summer line from tees to dungarees to sink your teeth into.

You might think the name plays off Parks & Recreation’s Leslie Knope. Actually, it comes from a phrase that’s followed Joel throughout his life – ‘Know Hope’. The play on NO hope // KNOW hope always stuck with him. It gives a sense of relentless optimism; any moment that might feel absolutely hopeless is actually an opportunity to be your strongest. ‘Know Hope’ was shortened to ‘Knope‘ keeping the message subtle, but it’s there for anyone that’s interested.

Exclusively for HYA ‘ers head to www.knope.london and use discount code: GIMMETHAT! for 10% off on all orders.

Andy: It’s a pity that they dealt with the Parks & Rec aspect because now I’m struggling for something fun to say about them. Good looking designs that will have an appeal to a lot of people. Interesting to see them using a .london domain name, don’t think I’ve ever see that from a brand before.

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Jon Wye Clothing Co. Needs Your Help To Expand Their USA Made Product Base

With your help, the DC company aims to bring its “We Make Awesome” flare to the world of luxury apparel. First up, and just in time for fall and in preparation for ugly sweater competitions around the world; Jon Wye’s Ultimate Ugly Sweater. The luxury knit sweater dons one of Jon Wye’s most divisive designs; the humorous image of a cat licking its butt while day dreaming  of sweet, sweet ice cream.

The Jon Wye Company (est 2004) is a successful indie apparel line with a ‘Made in the USA’ focus. It is most known for handmade graphic leather belts and story driven graphic t-shirts.

Founder and owner, Jon Wye says the time to enter the luxury apparel market is now. “We have the technology. We have the capability to build the world’s first cat butt sweater,” says Wye.

The design is in the same vein as the company’s successful graphic t-shirts and Wye is confident that if the company’s Kickstarter goal is met, the sweater will be a huge success. “It’s what the people want. It’s what they need,” he says.
Wye’s designer, Dyanne Marte, an industry veteran states, “We have gone through a few rounds of samples during the development stage and we really wanted to fine tune the fit and the quality so it’s just right for our customer.” The sweater is made of cotton, viscose and a little bit of silk. “It definitely has a luxury feel to it,” states Marte. The quality of the knit means there won’t be any issues with pilling or shrinkage and it is machine washable. A jacquard knitting technique was used to make this sweater and the design of the cat butt is actually knitted into the sweater. This is not a simple embellishment on an existing product.
Kickstarter.com works on an “all-or-nothing” policy. Jon Wye Clothing Company must reach their goal of at least $12,000 in 30 days in order to receive any funds. At their second goal of $24,000 a women’s fashion fit version of the sweater will be introduced.

Check out their project at www.Kickstarter.com and track their progress by following them on Twitter/Instagram (@jonwye) and Facebook. Every dollar will fund your hopes of winning the next ugly sweater competition.


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Expression T-Shirts from T-Express

by Andy on July 10, 2015

We can take a stand and express yourself with these cool t-shirts..

Andy: I’m sure they tried hard, but when there are millions of other options out there I can’t see people other than friends and family placing orders for these designs and with the minimum being set at around 50 and up on these TeeSpring campaigns it seems fairly unlikely that these will be getting printed.


Wear the Legend with Shark Tooth Jax

by Andy on July 10, 2015

Shark Tooth Jax is an independent clothing label started by Kris Williams in 2015. The label honours the memory and legend of the fictional character Jacques P. Delacroix, by creating designs in clothing that celebrate the great man’s spirit and adventures, as well as his philosophy.

The brand has been based on a concept developed to incorporate American popular culture, movies and music, as well twentieth century mythology. The idea being that behind the logo and designs there is a back story that will build up with each new season creating the legend of Shark Tooth Jax.

All designs are created in house by ‘the chief’ and generally relate to a specific and well told story in the colourful history of the brands namesake Shark Tooth Jax. The label is focusing on T-shirts, with this summer’s range aimed at those who like their clothing to come with an ‘Americana’ flavour.

Instagram @sharktoothjax_tees

Andy: Looks good, thanks for the submission!


Check us. Our website dropped last year Aug 29th. I would like to premier some of our top items on this blog for people to see. Til Death Do Us Part, Graffiti, & The World Empire are all doing very well. We have a $100 Giveaway going on, and details are in our commercial we recently released. YouTube: GMK CLOTHING COMMERCIAL Discount Code: WIN100

Andy: Not to my personal taste but I can see why people would like their style.


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