I don’t want to be a tease with this shirt, so I’m going to lead with this; I don’t think this shirt is actually for sale anymore, or perhaps it was never available, or maybe it is going to be released in the future, all I know is that it is not available in their store at the time of writing this post. The tee arrived in the post a couple of weeks ago, but since I’ve had this whole France thing going on I haven’t had much time to clear the backlog of tees to review, so I’m really sorry if it was for sale when I first received the tee, but maybe if you really, really like it, and enough of you ask for a reprint the 410BC crew will print a few off, or maybe not since their latest collection of tees has gone a in a different, wolf-loving direction.

I really like the idea of tee designs that are based upon photographs, but only when they’re done ‘right’. By ‘right’, I mean pretty much the way 410BC have executed this tee, not an iron-on of a poorly taken photo being worn by a group of guys drunkenly ambling through Prague on a stag weekend. Admittedly, I think that 410BC’s I-Fell Tower tee works better than this New York based one, but this one works pretty well too. It’s kind of like a New York souvenir shirt, but instead of having night images of well manicured landmarks, we’re treated to seeing the reality of New York.

As I alluded to in the above paragraph, it is pretty easy for a photo-tee (photee?) to go very wrong when it comes to quality, but since the photo used by 410BC is black and white they are able to use a regular printing process (possibly with water-based ink, you can’t feel the print on the tee), so they’ve managed to avoid those potential problems. I’m not entirely sure what the stock tee is that they’re using since they have their own hang tag in the back of the tee, but like a wise man once said, if it looks like American Apparel, it’s cut like American Apparel, and it feels like American Apparel, it may very well be American Apparel.

Check out 410BC’s site

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Tags » 410BC • big cartel • blackandwhite • Mens • New York • NY • photee • photo print • photo tee • review • Reviews • T-shirts • white • Womens

I’ve commented in the past about how much I like the photographs that 410bc take of their tees, and their upcoming Fall collection appears to be no different if their latest lookbook is anything to go by. I actually bookmarked this quite a while ago and have only gotten around to posting it now, so this lookbook post isn’t actually a tease at all, almost everything in the lookbook is on sale in the 410bc store right now.

410bc (and see the res of the lookbook here)

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Tags » 410BC • big cartel • decks • fall • hot model • lookbook • New Designs • skate deck • T-shirts

One of the things I like about 410BC (and there are many things), is that they really know what they’re doing when it comes to taking product pictures. One of my number one gripes with clothing companies is a lack of decent descriptions and pictures to go with t-shirts, so I thought that when a company did it right that I should give them props where they’re due. They’ve managed to get a great a mix between art and info, you know what’s on the tee (with the exception of the top pic, but can you really blame me for posting that?) but you actually like looking at the picture as well. Check out their Flickr account and their lookbook for plenty of pictorial goodness.

Click through for a gallery (its the first gallery I’ve attempted, so who knows if it’ll work).

410BC

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Tags » 410BC • hot model • photos • pictures • T-shirts

Straight from their blog:

We are currently having a huge Spring Sale! 20 percent off everything in the store. Just use the code “springsale” when you are checking out. Also, be prepared for tons of new stuff in the store this month. All new designs/clothing items coming very soon!

I can make no promises that this code will actually work because it was posted on their blog more than a month ago, but its worth a shot if you’re making an order.

410BC

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Tags » 410BC • Coupon Codes • sale • T-shirts

Hands up if you knew what Cogito Ergo Sum meant before you read the lower corner of the t-shirt design? You? Well, we all knew that you’d get it!

To those of you still quietly sitting with un-raised hands, ‘cogito ergo sum’ is the latin for that popular phrase “I think, therefore I am.”

Cool design here from 410BC, not exactly amazing, but very nicely done all the same, I really like the way that the text and one of the brains are half-on, half-off the yellow dot, it adds some depth to the design.

Costiness=$28 Links: Mens/Womens

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Tags » 410BC • brain • latin • t-shirt • white