Posts tagged as:

advice

how to get a band sponsor

If you’re in a band and you’re playing to crowds, then your chest can be seen as an advertising space, especially with the way teenagers view people in bands as borderline-deities that they want to emulate. Thus, bands want to get sponsored, they want to wear free t-shirts, and they want to give brands ‘exposure’. I received this e-mail recently (names and places altered to save them embarrassment):

My name is Cornelius, I’m the frontman for the band The Arm Hiders based out of Unknownville. We are in search of a company to work with to sponsor us on our upcoming tour this Summer. We came across your company on line and have check out your site and feel like we would love to rep your company on tour this summer. If you all endorse bands, we would love to help you all out and get your name out there on the road. Feel free to email us back if you would like to work out something with us. Thanks for your time, and we look forward to hearing back from you. Cheers.

That was it, that was the whole thing. Let’s leave aside for a second the fact that I don’t even really have a line (the HYA store doesn’t really count, does it?), because I wanted to look at what was wrong with that e-mail and how it would be a poor way to approach a clothing brand (or any other company) if you were looking to get yourself, your brand, or possibly your sports team sponsored.

1. The sender doesn’t say hello, or address me by name, a clear sign that it’s a copy pasted e-mail and that they are contacting several people with the same message. Take a second to find out someone’s name and you’ll be a lot more likely to receive a response.

2. There’s no link to the band’s website or music. I’ve never heard of The Arms Hiders (what a silly name!), but maybe if I heard their music I’d really like it and think it was worth sending them some t-shirts. The lack of a website also suggests that this band may be quite small and not yet have any web presence. Bands need to make it as easy as possible for a t-shirt company to hear the music, if that takes more than one click then it’s going to really reduce the response rate.

3. Your band is going on a tour this Summer, so what? Tell me when and where you will be (maybe I can meet you at one of your shows), how big the venues will be, if you are the headline act, what merchandise you sell, if you will be performing at any festivals, how Twitter followers and Facebook likes you have, if your tour will be advertised and if so, do the sponsors get exposure from that. Clearly, the e-mail sender recognises that there is value in terms of exposure for the t-shirt brand, but there’s not enough info to back that up. What the sender needs to do is give a t-shirt brand reason to stop and think if there is enough value for their brand to give the band free t-shirts to wear on the tour.

4. “If you all endorse bands” ignoring the strange wording, this is again another sign that the sender has sent a copy/paste e-mail, and also proves that they haven’t taken the time to look at your site properly. T-shirt brands that do sponsor bands will often like to showcase the bands in some way on their website. Sponsoring a band can be a mark of pride for a t-shirt company, it’s a good way for them to associate themselves with a style of music and also a lifestyle, which quickly gives potential customers and fans something to identify with. So bands should take a good look at each brand and make sure your music fits with their style, and if they do sponsor bands then you already know that it’s something they might be interested in with your band.

5. Copy/paste e-mails are the devil. It is easier to send a copy/paste e-mail, but it’s also easier for someone to delete one, they’re impersonal and almost always sound like adverts. If you want to get a reply from someone you talk to them like a person, create a connection and give them some respect, especially if you’re hoping for them to give you hundreds of dollars of clothing in return. It’s okay to have a general template of an e-mail, some bits of blurb will always be the same, but edit and personalise each e-mail to maximise the chance of getting a response from each brand. Oh, and t-shirt brands talk, so if you e-mail lots of similar brands, they’ll probably know about it.

6. Make sure your spelling and grammar are perfect, or at least the best you can do. There are a few errors in the e-mail I have shown above, and there are parts which aren’t just typos too, which suggests that it was rushed and not re-read to check for errors. If this e-mail is a bands first point of contact with a t-shirt company, what kind of impression does that give? Not a good one in my opinion. If English isn’t your strong point then get someone to write your general template for you and then you can add in the personal stuff that you’re comfortable with on a case-by-case basis, no one is expecting you to be Shakespeare, but brands want to know they’re dealing with professionals. If you are trying to contact someone in a non-native language, make that clear too.

7. If the t-shirt company responds, so do you, quick. Replying to e-mails quickly shows that a band is serious about the sponsorship opportunity, this isn’t a flirty text message with that girl from last night, you don’t need to wait 3 hours to respond. Think about what the t-shirt company wants, a band that will wear you stuff on stage when photos are being taken and tell people about the t-shirt brand, replying quickly to a response is the first step in proving that you’re conscientious and trustworthy. I sent a response to the person that sent me the e-mail above, two days later I haven’t heard from them and I doubt I ever will, potentially I could have been a fan of their brand and suggested them to t-shirt brands for sponsorship, as it stand they’ve lost both those opportunities by not replying to an e-mail.

If you have any suggestions or feedback please leave me a message in the comments, or on Twitter @hideyourarms. In a few weeks I will take a look at whether there really is value for brands sponsoring bands and if the exposure bands provide can help with getting a t-shirt company more fans and customers.

{ 6 comments }

An inspiring night requires an inspiring shirt design… The theme of this year’s Vinyl Thoughts event was Next Level. A retro video game tribute, so I had to create a shirt using one of my favorite games growing up, the classic Donkey Kong! With the help of Alexa Machine this shirt printing went perfect.
6849174102 2b546172fd Sleepy Dan : Vinyl Thoughts Event Shirt Printing
To line up a four color print on the press, you gotta tape one of the films to the pallet in the same spot you want all the prints. So you can line up all the screens in the press to that film, this is the basic registration of the print.
6849173898 7cdc509f5d Sleepy Dan : Vinyl Thoughts Event Shirt Printing
You will be able to see the film thru the negative space of the emulsified screen, and just gotta line them up perfectly and tighten the screws on the press…
6995296643 62c0964bf8 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Once all four screens are taped off on the back and loaded with the correct ink color, the printing begins!
6995296841 a8ed78ccfd Sleepy Dan : Vinyl Thoughts Event Shirt Printing
This four station, six color manual press is perfect for two people to print at once. Just gotta print the colors in the correct order and communicate so no mistakes are made. Check out the final color printing
6849175168 298990e10f Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Then you get perfect prints like this! I wanted to design something with huge letters, so the levels of the Donkey Kong board were a perfect large surface area.
6995296393 4c2ba97078 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Hot off the press, I picked up the shirts and rushed over to the event where all the shirts sold out that night! I am reprinting some more shirts now, so they will be available on my Sleepy Dan web shop this week.
6995297025 3dce294794 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
The two color back design showed off all the sponsors for this year’s event. The show was packed all night and has become such a hit for the up and coming Dallas vinyl arts culture.
6995297279 15e5bf7bea Sleepy Dan : Vinyl Thoughts Event Shirt Printing
I’m so proud to be part of this event and becoming a contributing vinyl designer. If you check out pics of the event and custom vinyls, I created a tribute to Mike Tyson’s Punch Out by creating two vinyl characters Bald Bull and King Hippo!

{ 3 comments }

Sleepy Dan : Customized Hood Sweatie

by Sleepy Dan on January 29, 2012

Sleepy Dan hood sweaties released in December, I had to release one cut n sew project for the first year so you can be sure there will be some more customized designs for the upcoming years! I can not emphasize enough, process is the most important part of any project. The rugby style hoodie is a design just recently hitting trend so I had to make some comfortable enough to bear the Sleepy Dan brand! In my day job as an apparel designer, I have learned how to work with embroidery shops to create apparel patterns, but sometimes several of the finishing steps have to be done on your own to save on cost. That’s how I was able to make these hoodies so affordable.
6677209413 a4dca28ef5 Sleepy Dan : Customized Hood Sweatie
Coming from the manufacturer, I had to make some custom modifications past adding the logo embroidery appliques and the new custom neck labels for outerwear… This hoodie has several exposed cover stitch seams, so you can easily see it’s custom made, but the excess seam fabric had to be trimmed up a little more to be finished.
6677209033 228e7d7af9 Sleepy Dan : Customized Hood Sweatie
After finishing, the logo embroidery appliques are hand stitched to the garment, then the size labels are machine stitched into the neck seam. What makes this hoodie so special is the herringbone cotton twill neck seam, rugby placket, and hood seam edge. The time invested to this project is longer than a t-shirt design, but the fan and blogger reviews of the hood sweatie are amazing for the first cut n sew design. Research and development are a key role in the process of a successful project, so don’t overlook your process at any stage! Hope you got one before they sold out…

{ 2 comments }

T-shirt news for January 24th

by Andy on January 24, 2012

cat skull t-shirt

Can you imagine if you walked into a house and there were this many cats… it would be terrifying. $10 at TeeFury today.

We re more than famous80gDetail 480x360 T shirt news for January 24th
I know what you’re thinking, this is just yet another t-shirt about imaginary Pinata companies, and when with this pinata meme die? Well, at least this one at Shirt.Woot is based on the 1986 film ‘Three Amigos’.

detail 120124 480x420 T shirt news for January 24th
The Muppets meet Futurama with this Hypnokermit t-shirt at RIPT today.
[click to continue…]

{ 1 comment }

T-shirt News for January 19th

by Andy on January 19, 2012

breaking bad t-shirt

I realised that this TeeFury shirt was about Breaking Bad, but having only seen a couple of episodes the Los Pollos Hermanos aspect of this shirt is lost on me.

Carrotstp1Detail 480x360 T shirt News for January 19th
I think that this might be my favourite design that Shirt.Woot have released.

detail 120119 480x598 T shirt News for January 19th
Goonies-inspired t-shirt from RIPT today.

productimage picture the marvelous commute to wonderland 5172 480x480 T shirt News for January 19th
“The Marvelous commute to Wonderland” is up at Qwertee.

January19b 480x280 T shirt News for January 19th
It’s Back To The Future vs Bill and Ted at Shirt Punch today.

oe8002 480x293 T shirt News for January 19th
Here’s another 24tee shirt that goes over my head.

upc large 480x649 T shirt News for January 19th
I know that Community isn’t for everyone, but the paintball episode was truly fantastic, so I’m glad to get the reminder from TeeRadiers.

32r9 tng 480x302 T shirt News for January 19th
32qv wmo 480x302 T shirt News for January 19th
Two new shirts from DBH today (including one that is fighting SOPA that will only be available for a couple more days).

bustedtees.9cf685f2 2f45 4e45 a40b f13724db T shirt News for January 19th
BustedTees have some wrestling pandas for $13.99 instead of $20 this week.

73a41c3763b077948a7ddceb6cc16a35b192eb75 T shirt News for January 19th
Hey look, Tilteed are selling ‘The Eternal Struggle’ again.

Runtime Error 1326971310721 480x323 T shirt News for January 19th
This error greeted me when I visited TeeBlitz this morning.

Tips For Creating A T shirt Brand Tee Junction – The T shirt Blog. Coupon Codes Sales Offers 1326971420068 480x159 T shirt News for January 19th
Adam has some advice over at TeeJunction on creating a t-shirt brand.

web save 480x291 T shirt News for January 19th
Save up to 20% on your order at Wrongwroks, providing you spend quite a lot.

tumblr ly0mopyOK71qape0o 480x260 T shirt News for January 19th
Raygun Robyn is aiming for global domination, and to do that she’s going to offer free shipping to the first person from countries that haven’t yet made an order in her store.

skull surprise 480x480 T shirt News for January 19th
Johnny Cupcakes shares a little story of how he put a plastic skull into a random customer’s order for a hat to try and add some mystery and magic to the online shopping process. It might give other store owners ideas about how they can make their shopping experience more interesting.

fulfilment 2011 small 480x534 T shirt News for January 19th
Obscure Printing are going to start offering a complete fulfillment service for brands (printing, packing, shipping, and stock holding). They’re also collaborating with a company called Judda distribution which will make brands available to 3000+ stores across Europe, which could be a great opportunity for a lot of brands. It’ll be interesting to see where this goes.

mila kunis pepsi shirt 02 480x718 T shirt News for January 19th
Mila Kunis wore a vintage-styled Pepsi t-shirt, super-duper!

{ 1 comment }

Daily Tees & News for December 22nd

December 22, 2011
Thumbnail image for Daily Tees & News for December 22nd

Things really are getting quiet in the tee world as people get ready for Christmas and the last order dates are passed for most brands, hopefully we’ll all be able to relax soon. But, but, where’s the reference in this TeeFury design?! How weird that there would be a 1% milk shirt at Snorg this [...]

Read the full article →

Sleepy Dan: Creation of the Pillow Monster

December 16, 2011

After the inauguration of the Pillow Monster character at Artopia for the t shirt battle with Fur Face Boy, the design has been getting great reviews. Dallas Observer sponsors this annual event as their birthday party and I was proud to have their help bringing the Pillow Monster Lightning Strike design to life in the [...]

Read the full article →

Life Offline for Online Brands (Part Two)

December 15, 2011

Andy: Here’s part two of Rob from LadyUmbrella’s column about ways that t-shirt brands that are more used to online business can extend themselves in the real world. Something to try look out for in the offline world of t-shirts is pop up shops.. I don’t know how it is in your town but right [...]

Read the full article →

Daily Tees & News for December 13th

December 13, 2011
Thumbnail image for Daily Tees & News for December 13th

I don’t really understand the crossover between My Little Pony and Pokemon, but I’m sure some of you will. Having never watched Venture Bros I’m not particularly enamored with today’s shirt at RIPT. Nice 8-bit tee at Shirt.Woot today.

Read the full article →

Life Offline for Online T-Shirt Brands (Part One)

December 12, 2011

So, first things first, I better briefly introduce myself, I’m Rob from LadyUmbrella, a ladies t-shirt company based in Ireland..Andy, from this globally renowned site HYA asked me to write a blog post about our offline life and I’m all to happy to oblige..Now, that concludes the intro, lets get to the meat and potatoes… [...]

Read the full article →

Teehunter Winter Style Guide 2011

December 2, 2011
Thumbnail image for Teehunter Winter Style Guide 2011

I need to go and put a cap on just so that I can take it off to Teehunter, the amount of work that has gone into this style guide is really impressive. Liam has been very busy putting this guide together, and it shows, he’s featured more than 45 established and emerging brands in [...]

Read the full article →

Daily Tees & News for November 29th

November 29, 2011
Thumbnail image for Daily Tees & News for November 29th

Very cool Night of the Living Dead shirt from TeeFury today. Here’s another Firefly design I don’t understand at Qwertee, and I’m all the more confused because it is a Jurassic Park mashup too. Song Bird makes another appearance at Tilteed. Good use of negative space from Stupidhurts.us today. Nice take on the old proverb [...]

Read the full article →

Daily Tees & News for November 10th

November 10, 2011
Thumbnail image for Daily Tees & News for November 10th

Apparently today’s shirt at TeeFury is to do with a series of books called ‘Hunger Games’ that I’ve never read. I like what Qwertee are going for here, but I think that you’d have to be a Linkin Park fan to want to buy it, and that might cut out a large section of their [...]

Read the full article →

Sleepy Dan: Printing SnapBacks

November 6, 2011

Sleepy Dan snapback hats released this week! Screen printing on shirts has been so much fun so I am working to print on new apparel bodies too. This is the first part of the Fall line addition, the second half will release by the end of November. These hats are USA made and printed at [...]

Read the full article →

Daily Tee & News Roundup for October 27th

October 27, 2011
Thumbnail image for Daily Tee & News Roundup for October 27th

I don’t think I’ve ever seen a shirt that references Lady Gaga before, so that’s something new from TeeFury. Yup, the Disney logo is a shirt meme, fortunately the designs I’ve seen so far have been pretty cool, and I’d count this offering from Qwertee amongst that group. Interesting shirt from Tilteed (that I presume [...]

Read the full article →

Lowdtown and Jon Kruse don’t want you to start a clothing company

October 22, 2011
Thumbnail image for Lowdtown and Jon Kruse don’t want you to start a clothing company

These two articles are a few weeks apart, but they tread a lot of the same ground so there’s not much point posting them separately. Ray from Lowdtown (who is in the process of relaunching the brand and is documenting the journey) has posted an article explaining just how much it costs to start a [...]

Read the full article →

Sleepy Dan: Printing Bed Bugs

October 20, 2011

Great to see you back at the Behind the Design column! The purpose of the column this week is to give you a behind the scenes look at the complete process for printing a shirt. It can be complicated and not many designers know all the steps that go into printing their creations, but the [...]

Read the full article →

Storenvy’s Best Cities for Indie Merchants

July 28, 2011
Thumbnail image for Storenvy’s Best Cities for Indie Merchants

Storenvy, the hosted storefront people, have put together a couple of blog posts listing where they think are the best places to be/live if you’re the kind of person selling indie things (let’s not just restrict ourselves to tees for a change). It also serves as a pretty good guide to where you could take [...]

Read the full article →

How to get the best engagement from your Facebook Page

July 21, 2011
Thumbnail image for How to get the best engagement from your Facebook Page

When I’m putting updates on the HYA Facebook page sometimes they get a good response from the 2,700+ fans, and sometimes they don’t. I had always presumed that it was because I just wasn’t interesting sometimes, and that is probably the case, but apparently there’s a bit more to it than that. Mashable put together [...]

Read the full article →

Get smart with the Thesis WordPress Theme from DIYthemes.