It had ALWAYS bigged me that Beautiful/Decay didn’t have their own shop, they had so many great designs (and high quality too, as I mentioned ever-so-frequently), yet they were piggy-backing on the Indie Merch Store. I mean no disrespect to IMS, but it just seemed beneath B/D to be in that position. Thankfully they’ve released the latest iteration of the companion website to the print magazine, and it has a real storefront in it showing off their delectable goodies. Oh, and 10 mystery tees for $80 (and free shipping since it’s more than $75)? Bargain!
As is often the case with HYA, I’m a little behind the times, so that ‘one week only’ actually started yesterday, but there’s still plenty around to get your hands on in the Beautiful/Decay store including their fantastic tees for $15 (the one they sent me remains awesome a couple of years one, great quality), and hoodies at $20, a price so good even I might buy one (sizes are pretty limited on the hoodies).
Really nice new line from Beautiful/Decay, which is hardly a surprise considering they get good artist, and print good tees (this tee hasn’t faded one bit, and I wear it a lot), which is a pretty simple equation for awesomeness. Funny thing is, the pic I’ve used for this post is actually my least favourite of the bunch, despite its obvious wearability, but the e-mail from B/D (who could teach a lot of other brands a thing or two about PR and how to deal with bloggers properly) had this image in it, so I thought I’d just run with this. Lookbook here, buy tees here
Whenever I see the term ‘limited edition’ I chuckle a bit, because when you limit something to 1000 pieces it isn’t really limited, especially when you’re new brand that would probably struggle to sell a hundred tees, but Beautiful/Decay really have gone limited with their latest tee of the month, producing just 30 of the design. Here’s their description of it:
September’s shirt of the month just head-banged its way into our online shop! This graphic features an ominously mystical magician casting smokey-sorcery of battle axes, panthers, horses of the apocalypse and more. The color way is an off white ink on a black shirt body. Perfect black-metal scheme for shredder shows, Sabbath-listening, and seances alike! Only 30 of these super-soft shirts made! Conjured into being by the one and only Kyle Thomas, who hand-drew each and every cover of Book 1.
If you’re wondering what all the “hand-drew each and every cover of Book 1″ business is, Kyle literally did what it sounds like, hand drawing a cover to each of the 1,500 copies of B/Ds book. Frankly, I’m surprised he had the energy left to create such a cool tee.
Costiness=$19.95 Available from the Indie Merch Store
Let’s just file this one under ‘fantastic’, shall we?
With a visual aesthetic ranging from anime and manga, to the French art nouveau movement and traditional Japanese scroll art, Aya Kato transforms a common fairytale or love story into a passionate and vivid art piece.
With the design “Pharaoh,” Kato travels to the sphinx-riddled lands of ancient pyramids to create a royally bearded king transforming in swirling smoke into icons of Egyptian lore, from falcons to jackal heads and beyond. The 200 print run limited edition shirt is on a unique color way that will not be reprinted once sold out- so be sure to order today before it’s gone!
Costiness=$19.95 Available from B/D @ Indie Merch Store
