by Andy on January 30, 2013
![Third World Apparel available now [Submitted] IMG 0817 480x640 Third World Apparel available now [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/01/IMG_0817-480x640.jpg)
Third World Apparel, is a small independent clothing company based in Cheshire England.
Take a look at our first designs, many more coming soon.
Like us on facebook thirdworldapparel
Follow us on twitter @3rdwldapparel
Andy: I wanted to like this submission since Cheshire isn’t a million miles away from me, but unfortunately I just can’t, there’s a real lack of quality in the execution that is a concern to me. There’s not enough information being shown to make me understand what it is that’s happening with the brand to want to buy anything off them, I can’t find the Facebook page, and there’s no main site to bring everything together. It’s unfair to judge someone based on just having two designs ready, but that’s what has been put in front of me so it’s all I can see, and they aren’t my style, the Mickey Mouse hands thing has been done enough now and I don’t think that their name really needs to be on that design. The planet based design is an improvement though and suggests to me what this brand is meant to be all about, taking the term ‘third world’ and not making you think of undeveloped nations but rather other worlds in space. I shouldn’t need to infer these things though, they should be explained on their site, making potential customers ask questions and not get answers is a very good way to not make a sale. Like I say, it’s almost unfair to judge someone based on two designs, but at the moment I think these guys have a long way to go, it feels like there are a few elements to them that are missing at the moment, but that with some hard work and putting it all together then there’s nothing to stop them being successful.
by Andy on April 20, 2012
BigCartel must have been cooking this up for a while, because it is a big change, and for me a very welcome one. They have revamped the store customization area of the admin section to allow you to make on-the-fly changes to your store, with a handy preview screen that is updated in real-time (though changes won’t be visible to the world until you press save). I think it’s pretty neat, even though I generally leave the HYA store alone these days since Rigu is my ecommmerce venture now and that’s running standalone on OpenCart.
Here’s a rundown from BC explaining 10 aspects of the new customization area.
BigCartel store owners, care to weigh in with your thoughts on the changes?
by Andy on October 5, 2011

Socialfrabrik have put together a really good blurb for this shirt and the designer behind it, so instead of re-wording it in my own way I’m just going to copy/paste what they put in the e-mail:
Our new release is the result of a collaboration with U.S based designer Boris Pelcer titled ‘I Am The Music’. This piece, drawn in Boris’ trademark lettering style is exclusive to Socialfabrik as a limited edition t-shirt.
Boris explains, “Music is what thought, emotion & life sound like. Your every gesture, linguistic & physical interaction with all things is music in the making. As such you are the source of your own life’s music & don’t you forget it.”
Originally from Sarajevo, Bosnia and Herzegovina, Boris Pelcer is a Graphic Designer, Illustrator, Letterer & Typographer now working in the U.S. His Typographic & Lettering work has caught the attention of many all across the globe and he has worked for Urban Outfitters, Spencer’s, Zumiez, Hot Topic, Harley Davidson, Miller Brewing Co., Target & Kohl’s. He has also been awarded by the Society of Illustrators & had work published in publications such as CMYK Magazine.
Nice, huh?
Costiness=£25 Buy it at Socialfabrik
by Andy on September 11, 2011
The HYA store is powered by the Big Cartel storefront platform, so I keep an eye on developments coming from the BC team, and this latest update is pretty nice. Previously, if you wanted to give a discount on goods you had a blanket discount of a coupon code that applied to a whole order and every item in the store. That changed last week when they introduced a few new, welcome, features:
The new discounts feature (in your admin under Promote > Discounts) gives you the ability to build a collection of unique, creative deals to reward loyal customers and entice new ones. To that end, we’ve packed this feature with a handful of highly requested goodies.
What’s new with Discounts?
Discounts now come in three flavors: percentage off, flat-rate off, and free shipping
Require customers spend a certain amount, or buy a certain number of products, before the discount can be applied
Have your discount apply to the full order, only to products in a certain category, or even just to one specific product
Give your discount a friendly name that is shown to your customers when they enter the code
Get a random code for your discount with the push of a button (or roll of the dice)
Specify a date when your discount can start being used, perfect for midnight sales or product releases
Discounts can now auto-expire after a certain number of uses, or on a certain date
You no longer need to delete discounts to expire them, and we keep a full history of your expired discounts
Quickly share discounts with your Facebook and Twitter communities
All mighty handy I’m sure you’ll agree. Now if they’d add a ‘Europe’ shipping option I’d be a happy man.