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I don’t usually write about the “Threadless Loves” themed competitions, but I really like the idea behind this one since its so open ended and has a lot of potential. Here’s the blurbage:

TELL THREADLESS YOUR STORY

Threadless, Fray.com, Blurb.com and Stephen Tobolowsky Challenge Designers to Incorporate True Stories Into Works of Art

Community-centric tee shirt company Threadless.com is asking designers to turn the true stories of their lives into works of art in its latest “Loves” campaign. To help lead the way, Threadless has partnered up with original, personal storytelling site Fray.com, self-publishing site Blurb.com, and the film Stephen Tobolowsky’s Birthday Party, written by and starring famous character actor Tobolowsky (Groundhog Day, Deadwood, Heroes) as he tells fascinating stories from his life on-screen and off.

Threadless, Fray, Blurb.com and Stephen Tobolowsky are giving submitters the chance to prove that extraordinary things happen to ordinary people, and run wild with this challenge; tell their stories through design. The chosen design could become the cover of Fray’s third volume of tales titled “Sex and Death,” so the design must incorporate these two topics into its art.

“Threadless Loves” challenges give designers an opportunity to flex their skills and design to a particular challenge. Challenges are sponsored and supported by companies relevant to the idea. Previous “Loves” partners include Hot Chip, Moby, MTV’s Human Giant, and the Lomographic Society International.

The designer of the chosen true story will also receive goodies from each partner including a personal subscription to Fray quarterly and two additional subscriptions for friends, $150 to go towards a personal Blurb book, an outgoing voicemail message recorded by Stephen Tobolowsky himself, and an autographed copy of Stephen Tobolowsky’s Birthday Party DVD and poster. In addition, the designer chosen gets $2k in cash, and of course, his or her design on an awesome Threadless tee.

Deadline for entries is July 23, 2008. For more info on the design challenge and all its partners, hit the links below:

http://threadless.com

http://www.threadless.com/loves/truestories

It’s a pretty cool theme, the first that I’ve got excited over for a while (although the Loves Lomography one was pretty cool).