I think it might be their 4th anniversary, so they went big on this release with a lot of new designs and styles, they also opened a new store in Vancouver recently (in conjunction with a few other brands).
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Bricks & Mortar
I think it might be their 4th anniversary, so they went big on this release with a lot of new designs and styles, they also opened a new store in Vancouver recently (in conjunction with a few other brands).
Usually when I see a pop up shop I wonder why they’re open for such a short amount of time, and looking at Roktic’s short-term shop on Brick Lane I’m tempted to say the same, but I’m sure they have good reason, maybe if this week goes well they might do a longer residency (perhaps even permanent) in the future.
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I won’t be able to make it down to this week to the Roktic pop up shop, but I wholeheartedly recommend that London based HYAers do (and drop me an e-mail to say what you thought if you do go, please).
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When I was walking through security at the airport for my flight home from Berlin, I noticed someone wearing a Yackfou t-shirt, and I realised that I should have gone to check out their bricks & mortar store, especially considering that Berlin’s excellent public transport system makes going anywhere in the city fairly convenient. Well, there’s always next time.
So when I got their newsletter announcing the Summer line I was pretty excited to see what they’d come up with this time around. Unfortunately, my excitement diminished somewhat when I checked out the store. It’s not that there’s anything particularly wrong with their latest offerings, it just doesn’t wow me quite as much as previous collections. That said, Wood & Piano are both standout pieces even if I wouldn’t associate them with the typical Yackfou style, though maybe I don’t know what that typical style is anymore!
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