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New shirts and old camo at Johnny Cupcakes

by Andy on January 7, 2013

Post image for New shirts and old camo at Johnny Cupcakes

It feels like a long time since I’ve written about Johnny Cupcakes, probably because it’s been a while since I wrote about most brands after the holiday break. The camo shirts are a re-release, not sure when they were last available, but I am really impressed by that constellation design, it riffs on a very familiar JC theme but that star twist is really fresh.

Tee are $35.99 in men’s and women’s fits, and the beanie is $19.99.


Camo Pocket Tees released by Kiks Tyo

by Andy on June 12, 2012

camo pocket tee by kiks tyo

I try not to follow trends, I like what I like and encourage you to do the same, but even I’ve noticed the rise of pocket tees this year, and it’s a trend that I’m happy to see because I think they look pretty cool and some people are doing fun stuff with them. These shirts from Kiks Tyo aren’t exactly cheap at about $50 a pop, but they’re a premium brand and if you like it enough I’m sure you’ll find the cash. Oh, and if you go on a spree and spend more than 20,000 yen then you can get free shipping with the coupon code KIKSTYOFREESHIP.

Costiness=¥3,990 Buy it at Kiks Tyo


Cool pocket tees from Heft

by Andy on March 3, 2012

heft pocket t-shirts

The humble pocket tee doesn’t really get a lot of love nowadays, possibly because everyone has worked out that the pocket isn’t particularly functional on a cotton t-shirt, but I quite like the idea of reinventing the item with the pocket being made the centre of attention. Heft is a new brand (only launched on Thursday) from one of the guys who works at UK streetwear giant Urban Industry, but it’s important to note that the two aren’t really connected, though Sean (Heft’s founder) will be using the Urban Industry shipping system to ensure that postage costs are kept low and secure, so customers will get the benefits of their system with the feel good factor of buying from a guy with a dream of selling t-shirts with cool patterned pockets on them.

The tees are £24.99 each and available now at Heft.



The Johnny Cupcakes Juggernaut rolls on with yet more “hey, that’s not a t-shirt” items. I wasn’t too into the ties that were released recently, but then again, I write about t-shirts, so when would I ever wear a tie? This windbreaker though, this I can get into, I love the colourway, and the subtle cupcake camo makes it interesting without being over-the-top on the bakery-love.

Costiness=$98.99 Available from Johnny Cupcakes for men, and for women


Big Crown by XLarge

by Andy on January 25, 2008

big crown pullover by XLarge
I haven’t mentioned XLarge for a while, but they dropped some fresh gear last week that just begged to be mentioned. I know it incorporates their logo and some people aren’t down with that, but its kind of what XLarge do, and I feel compelled to respect the audacity of a company that puts a crown on top of their own logo. It’s a nice looking, chunky, faux-camouflage too, but its pretty much begging for gold foil behind the camo.

Costiness=$64 Link

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WE the people

by Andy on March 20, 2006


It’s Monday, so it’s time for me to have an extended weekend and let someone else do the searching for me. This week t-shirt blogger Aris from the rather excellent was asked what hides his arms, and the lover of camo landed the following gem in my inbox:

There’s this jacket/zip up hoodie by WE clothing titled ” The Chester ”
(it can be found at under the jackets section – and probably in some other online retailers)

I’m usually not into all over prints but I have a weakness for camo patterns and this one is really nice. It looks like a common camo hoodie from far away but once you get closer there are some very nice details (Eiffel Tower, Skyscrapers etc.) I was between this and the blue version of the addict method zip hoody swift camo ( I think you featured the green version a while ago) but if I had to choose between the two I’d go for the chester hoodie by WE

Whilst I’m not camo crazy, I can appreciate the details in this design, so thanks to Aris for helping out here at HYA, the support that HYA gets from total strangers really is appreciated.

Costiness=$115.00 @ Karmaloop, URL to ‘The Chester’ right here.


Disappearing Act

by Andy on March 10, 2006


A couple of days ago I tagged a hoody by Addict to my thinking I might use it for a future post, and then just a couple of hours later, I get an e-mail from the good folks at Jungle Life told me to check out the new camo line from Addict. Great minds, eh?

I was actually going to highlight a different product, but I’ve gone off it a bit now, it feels a bit hip-hop to me, whilst the camo range is a bit more Ian Brown. At first I found myself not too into the whole camo thing, I don’t think it would suit me, but I can imagine it looking good on a lot of people, so this is my altruism for the day. There’s various styles available, but I picked this track jacket as an example.

Costiness= £64.99 (£5 cheaper than the official addict store…) from Urban Industry.

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