




The humble pocket tee doesn’t really get a lot of love nowadays, possibly because everyone has worked out that the pocket isn’t particularly functional on a cotton t-shirt, but I quite like the idea of reinventing the item with the pocket being made the centre of attention. Heft is a new brand (only launched on Thursday) from one of the guys who works at UK streetwear giant Urban Industry, but it’s important to note that the two aren’t really connected, though Sean (Heft’s founder) will be using the Urban Industry shipping system to ensure that postage costs are kept low and secure, so customers will get the benefits of their system with the feel good factor of buying from a guy with a dream of selling t-shirts with cool patterned pockets on them.
The tees are £24.99 each and available now at Heft.
by Andy on November 2, 2009


The
Johnny Cupcakes Juggernaut rolls on with yet more “hey, that’s not a t-shirt” items. I wasn’t too into
the ties that were released recently, but then again, I write about t-shirts, so when would I ever wear a tie? This windbreaker though, this I can get into, I love the colourway, and the subtle cupcake camo makes it interesting without being over-the-top on the bakery-love.
Costiness=$98.99 Available from Johnny Cupcakes for men, and for women
by Andy on January 25, 2008

I haven’t mentioned XLarge for a while, but they dropped some fresh gear last week that just begged to be mentioned. I know it incorporates their logo and some people aren’t down with that, but its kind of what XLarge do, and I feel compelled to respect the audacity of a company that puts a crown on top of their own logo. It’s a nice looking, chunky, faux-camouflage too, but its pretty much begging for gold foil behind the camo.
Costiness=$64 Link
by Andy on March 20, 2006

It’s Monday, so it’s time for me to have an extended weekend and let someone else do the searching for me. This week t-shirt blogger Aris from the rather excellent Addicteed.com was asked what hides his arms, and the lover of camo landed the following gem in my inbox:
There’s this jacket/zip up hoodie by WE clothing titled ” The Chester “
(it can be found at Karmaloop.com under the jackets section – and probably in some other online retailers)
I’m usually not into all over prints but I have a weakness for camo patterns and this one is really nice. It looks like a common camo hoodie from far away but once you get closer there are some very nice details (Eiffel Tower, Skyscrapers etc.) I was between this and the blue version of the addict method zip hoody swift camo ( I think you featured the green version a while ago) but if I had to choose between the two I’d go for the chester hoodie by WE
Whilst I’m not camo crazy, I can appreciate the details in this design, so thanks to Aris for helping out here at HYA, the support that HYA gets from total strangers really is appreciated.
Costiness=$115.00 @ Karmaloop, URL to ‘The Chester’ right here.
by Andy on March 10, 2006

A couple of days ago I tagged a hoody by Addict to my del.icio.us thinking I might use it for a future post, and then just a couple of hours later, I get an e-mail from the good folks at Jungle Life told me to check out the new camo line from Addict. Great minds, eh?
I was actually going to highlight a different product, but I’ve gone off it a bit now, it feels a bit hip-hop to me, whilst the camo range is a bit more Ian Brown. At first I found myself not too into the whole camo thing, I don’t think it would suit me, but I can imagine it looking good on a lot of people, so this is my altruism for the day. There’s various styles available, but I picked this track jacket as an example.
Costiness= £64.99 (£5 cheaper than the official addict store…) from Urban Industry.