An inspiring night requires an inspiring shirt design… The theme of this year’s Vinyl Thoughts event was Next Level. A retro video game tribute, so I had to create a shirt using one of my favorite games growing up, the classic Donkey Kong! With the help of Alexa Machine this shirt printing went perfect. To line up a four color print on the press, you gotta tape one of the films to the pallet in the same spot you want all the prints. So you can line up all the screens in the press to that film, this is the basic registration of the print. You will be able to see the film thru the negative space of the emulsified screen, and just gotta line them up perfectly and tighten the screws on the press… Once all four screens are taped off on the back and loaded with the correct ink color, the printing begins! This four station, six color manual press is perfect for two people to print at once. Just gotta print the colors in the correct order and communicate so no mistakes are made. Check out the final color printing Then you get perfect prints like this! I wanted to design something with huge letters, so the levels of the Donkey Kong board were a perfect large surface area. Hot off the press, I picked up the shirts and rushed over to the event where all the shirts sold out that night! I am reprinting some more shirts now, so they will be available on my Sleepy Dan web shop this week. The two color back design showed off all the sponsors for this year’s event. The show was packed all night and has become such a hit for the up and coming Dallas vinyl arts culture. I’m so proud to be part of this event and becoming a contributing vinyl designer. If you check out pics of the event and custom vinyls, I created a tribute to Mike Tyson’s Punch Out by creating two vinyl characters Bald Bull and King Hippo!
Seeing as I am the most manly of men you won’t find me doing this, but it is a pretty neat tutorial on how to turn that old t-shirt you never wear into a cotton necklace.
Sleepy Dan hood sweaties released in December, I had to release one cut n sew project for the first year so you can be sure there will be some more customized designs for the upcoming years! I can not emphasize enough, process is the most important part of any project. The rugby style hoodie is a design just recently hitting trend so I had to make some comfortable enough to bear the Sleepy Dan brand! In my day job as an apparel designer, I have learned how to work with embroidery shops to create apparel patterns, but sometimes several of the finishing steps have to be done on your own to save on cost. That’s how I was able to make these hoodies so affordable. Coming from the manufacturer, I had to make some custom modifications past adding the logo embroidery appliques and the new custom neck labels for outerwear… This hoodie has several exposed cover stitch seams, so you can easily see it’s custom made, but the excess seam fabric had to be trimmed up a little more to be finished. After finishing, the logo embroidery appliques are hand stitched to the garment, then the size labels are machine stitched into the neck seam. What makes this hoodie so special is the herringbone cotton twill neck seam, rugby placket, and hood seam edge. The time invested to this project is longer than a t-shirt design, but the fan and blogger reviews of the hood sweatie are amazing for the first cut n sew design. Research and development are a key role in the process of a successful project, so don’t overlook your process at any stage! Hope you got one before they sold out…
After the inauguration of the Pillow Monster character at Artopia for the t shirt battle with Fur Face Boy, the design has been getting great reviews. Dallas Observer sponsors this annual event as their birthday party and I was proud to have their help bringing the Pillow Monster Lightning Strike design to life in the true nature of Frankenstein! So continuing with the success of this behind the design column, I decided to share the whole design process for this new character. The Pillow Monster will be involved in another design this coming year, so I am going to show how the idea began from concept, then sketching, then inking the layout, then vector the art for production of the printing. The first step of the process is creating the concept. The Sleepy Dan branding has been so much fun to design for because there is a wide range of possible ideas that fall in line with the sleep theme. The Alarm Clock character was the beginning of the character side of the branding, reminding fans of our youthful side that used to be afraid of the dark and the possibility of things coming to life when you are unable to see them… Remember the clown doll from Poltergeist under the bed? Thanks, now I can’t even look at clowns any more! Illustrating a complete character design for the brand, is a more complex project than people realize. But it’s the passion for the brand that keeps me going! Pencil sketching the concept takes several attempts to get the look right. Keeping in mind that the design needs to have more of a vertical layout to take advantage of the printable surface area of the shirt. Making friends in the arts community is easy when you are giving back at the same time. Having friends with ill skills like Rico Ultraelectromagnetico to help with the character style was the first step to the Pillow Monster. I want to make sure that all my characters have the same appearance so they are easily understood to be a Sleepy Dan character, even if the design has no displayed type. After making several sketches, better parts of the character will be remade in the next sketch. There is a constant improvement for the problem areas, till the whole design has the perfect layout. This is the fun part of the process but usually takes the longest, so you can’t get frustrated with levels of failure. Just gotta work thru them till you find successful revisions. Ask friends for constructive criticism, you have to learn to take the good advice with the bad, create a thick skin for necessary revisions cause this is the best time to make them… I am sharing less than half of the sketching process for this project, so you can understand there are so many versions of progression for this design you can almost look at them like a flip book! Eventually you get to a sketched layout that best suits your concept vision from the start. All parts suddenly fit perfectly into place, then you can move onto revising the smaller details thru the inking process and using Adobe Photoshop. Inking over the sketch allows you to see a clearer design layout, while creating deeper levels of detail. Usually after the first inking designs, you are confident to almost be there. But treat this stage just like the sketching stage, revision is still easily done now that details are clear, so get some more constructive criticism from your friends that you know will not leak the secret just yet… Making final inking revisions gives you goosebumps! You wind up staring at the design for a couple days, 30 minutes at a time to make sure there is nothing else that needs to be changed. Then you can decide how many colors you want this design to be printed with, then create color layers of detail for the character scene. Inking new layers can be done in Adobe Photoshop or Adobe Illustrator, I prefer to use Illustrator because it makes the color separation so much easier to manipulate and revise. Usually I start this stage, not by looking at the color I want, rather looking at the color details I want to involve, so use crazy contrasting colors… The Pantone colors used can be revised after the levels of detail are finished. The best way to decide colors of the print is to decide shirt color first. Figure out the background color of the design, then the character colors can easily be picked knowing what shirt trends are most successful. Research shirt brands over the web, see what colors are selling best for the season. You’d be surprised what a little research can tell you! Printing shirts for your brand in this economy means planning out the profitability of the design. The more color you print, the more the shirt will cost, and shirts just don’t sell well the closer to $30 each you get. I advise to keep even the most complex designs to a maximum of four printed colors. There is no reason for you to use more color than that, also fans will have a harder time matching up their gear to the shirt, secretly all guys love to do this… Any printer you use, will appreciate you color separating the art before you give to them. This means separating each color, so the printer knows what colors to put on each film layer they print, which will be used to make screens for your printing. Remove the questions from the process for the printer and your project will turn out the same way you give it to them. I prefer to have a design with the darkest color as the top detail. It’s easiest for the printing process to have the color layers beneath the darkest layer, that way the bottom layer edged are covered with the darker layer, insuring there will be no offset printing problems. Give the printer the exact Pantone colors you want used in your design, they will be mixing ink to match the Pantone colors you give them. If you don’t give them exact colors, then you are opening the possibility they will not mix the right color you want to use. For the Pillow Monster design, I had to see the shirt color to pick printing colors since there is one tonal color specified in the shirt. The print might have looked weird if the navy color was too much of a red tone rather than a blue tone… After the Artopia event, the extra shirts were added to the Sleepy Dan web shop. Check out the Artopia event blog posting and friends links on the posting to see lots of pics of the event! Maybe we will see you at Artopia 2012?
Sleepy Dan snapback hats released this week! Screen printing on shirts has been so much fun so I am working to print on new apparel bodies too. This is the first part of the Fall line addition, the second half will release by the end of November. These hats are USA made and printed at Classic Cap & Embroidery with a high density ink to give the graphic some texture. There are several types of printing texture you can use, but all are able to be printed thru a normal silk screen. Using a dense ink for printing, means using a lower count screen mesh to let the ink easily pass thru the screen onto your material. This is a 95 count mesh attached to a small metal frame, custom made for printing on headwear. The emulsified screen has the new wake up graphic burned into it the same way a larger screen is made for printing on t shirts. The thin flat metal frame is bendable and slides into this form shape. The form gives the screen a stable arch that matches the shape of the hat crown, so an even transfer of ink goes onto a non-level surface. After the frame is secured into the form, the screen is taped off just like a larger t shirt frame. This makes sure no ink will leak around the edges of the emulsified screen. The form is secured into the specialty headwear manual printing press. This setup is used with specialty headwear dryer, which is taller to fit hats and has the heating coil on the side rather than on the top like a t shirt dryer. This makes sure the ink printed on front of the hat is properly cured. Normal ink can be combined with several different types of textured materials, to create a different texture print. The amount of ink has to be precisely combined with the correct amount of high density material to create the desired look during printing. The headwear printing press looks very similar to a t shirt press, but the pallets are curved just like the screen and hat crown. A hat is positioned on the pallet and secured with a spring mechanism at the back, then the press is operated like this — LIVE PRINTING — After printing, the hat takes a 15 second run thru the dryer which activates the high density material and cures the ink to the hat. Each hat has to be positioned perfectly on the small pallet surface so all graphics are printed in the correct area of the front crown. This process is tested several times till the desired graphic position is perfected for the project. The hats I printed have a five panel crown, so there is one front panel of the hat. I tested the printing on some Flex Fit six panel hats, but not all of the prints came out well because the seam at the front of the hat did not allow perfect printing every time. The printing surface has to be perfectly flat for printing success. As with all printing, some mistakes happen and then some mistakes are a surprise success… Screen printing is an art form, so have fun with it! The Classic Cap & Embroidery sewing team is amazing, the side woven label is attached with precise placement every time like this — LIVE SEWING — I made some interior woven labels for extra detail. They are again attached with amazing placement like this — LIVE SEWING — I hope this insight helps you design a better project, knowing how easy it is to get it done. I made this hat printing a limited edition only printing 30 khaki and 30 navy hats. Creating something original is so much fun, so I’m looking forward to making some new snapbacks for Spring 2012…
These two articles are a few weeks apart, but they tread a lot of the same ground so there’s not much point posting them separately. Ray from Lowdtown (who is in the process of relaunching the brand and is documenting the journey) has posted an article explaining just how much it costs to start a brand the proper way. People think that you can just put anything on a shirt, print 50 as cheaply as possible, open a Big Cartel store, and you’ll be the next Johnny Cupcakes. It doesn’t work that way and Ray tries to give you a bit of perspective, of course there a some people that do start out with one design and work their way up to being the next Bape, but they’re probably less than one in a million.
Jon Kruse over at How To Start A Clothing Company makes some good point in an article simply called “Don’t start a clothing company.” His site is dedicated to starting and running a clothing company, and he gets 25,000 unique visitors a month, which is 25,000 people either already making strides in the world of clothing or trying to start their own brand, and that’s 25,000 people every month. That’s a lot of people trying to get into a market that I felt was saturated when I started writing HYA almost 6 years ago, and it has grown exponentially since then.
Of course, these guys don’t really want you to not start your company, they just really want you to think about what you’re doing, consider all the angles, think not just about your first release but what happens after that. How are you going to market? Who are your potential customers? What is your price point and potential profit? How many shirts do you need to sell to fund your next release? Are you going to sell online, at craft fairs, open a pop-up shop, a permanent store, wholesale, a combination of these? Who will print your shirts? What printing method will they use? What blank shirts will you use? How much does shipping cost? How will you package your shirts? What happens if someone wants a refund? Who will design your shirts and branding? Who will design your website? There are literally hundreds more questions that you need to ask yourself, I just thought of those in a minute or two as a few examples. By all means, if you have a vision, go with it, but please be aware that t-shirts are not a path to riches for the vast majority.
Great to see you back at the Behind the Design column! The purpose of the column this week is to give you a behind the scenes look at the complete process for printing a shirt. It can be complicated and not many designers know all the steps that go into printing their creations, but the [...]
Hey, I remember Threadbanger! I didn’t know it had gone away, I just knew that I had departed from their audience some time back, not because they were doing anything wrong, but I realised I wasn’t going to do any of the DIY stuff they were talking about so it wasn’t particularly useful for me [...]
I’ve covered similar ground to this before in my post “How to customise & recycle your old t-shirts“, but people are tweaking methods all the time and coming up with new ideas. Also, that photo looks lovely. Insstructables: How to make t-shirt bracelets.
I got followed by this lady on Twitter (don’t forget to follow HYA too!), and thought that her site was pretty cool. You send her a bunch of t-shirts, and she turns them into a quilt. The business is called Queen B Quilts, and whilst I’m sure I’ve linked to a few ways to create [...]
My buddies over at Found Item clothing have put together a really interesting series of posts showing you how to speed up the aging process and give your brand new shirt a more vintage look. The posts haven’t all gone live yet (they will be by the end of the week), but there’s already some [...]
Adam over at IAMTHRETREND (who has just been killing it lately, very impressive work) has done quite a few interviews with some heavy-hitters of the indie world overthe past few years, and he’s put together an article that quotes some choice pieces of advice for people running clothing lines or thinking about starting a clothing [...]
I see a lot of articles that have the SEO-freindly title of “How to start a clothing brand”, and rarely do they really get into the nitty gritty of how you really start a clothing line. This article over at Buy Tees written by Ryan from Beau Clothing is no different, but it does provide [...]
I’m not going to a Halloween party this year (I don’t think it’s as big of a deal here in the UK as it is to American folks) but if I were I think I’d attempt something along the lines of this since I love spending far, far too much time making fancy dress costumes. [...]
This is a project that I have been thinking about for quite some time. If you follow my tweets and read Emptees you’ll know that I floated this idea months ago, but now things are becoming a lot clearer, and we (yes, we) shouldn’t be too far off deciding upon a launch date. What the [...]
HYA is meant to be fun, and not just because I’m a bit of a man-baby that is afraid of growing up, but because if I were to get into the nitty-gritty of t-shirt world I’d probably get really bitter and hate the world and this blog would be a sad place indeed. However, one [...]
This is actually pretty cool. Yes, you could pretty easily do this in Photoshop but some people don’t have Photoshop, and this is a very quick process if you want to mockup a shirt in about a minute. You upload a jpg, scale it, rotate it, refine the colour of your shirt, and you’re done, [...]
I can’t design, I’ve accepted this, I know what I like, I can put text over a picture, but doing something from scratch is just something I will never master (so why bother, eh?). However, Jimiyo is a good illustrator and knows the tee world well, so when he’s dropping pearls of wisdom, you should [...]
[I may not have re-made any tees recently, but I did make these strawberry cupcakes last week for my birthday party] My recent “How to customise & recycle your old t-shirts” post has received quite a lot of attention around the blogosphere, not quite to the levels of the Star Wars post (which made my [...]
T-shirts have a lifespan, they don’t last forever, they stretch, they fade, they get stained, and sometimes the tees stay the same but the owner changes size, or just changes their taste. This got me thinking, “what do you do with a tee when you don’t want to wear it anymore? (and you don’t want [...]
