Wow, I’m really linking the posts well at the moment aren’t I? The last post mentioned tea, and this one is about a Finnish t-shirt boutique with a tea pun in its name, its almost as if I actually plan this stuff!

I know that most of you don’t live in Helsinki (Finland accounted for 0.5% of HYAs traffic last month), and I don’t think its an international tourist hot spot (I went once, it was lovely, I ate reindeer & went to the Olympic stadium), but I really like the look of this boutique in the Finnish capital, mostly because the list of brands they stock sounds a lot like the people I write about (Design By Humans, EIO Clothing, Chateau Roux, Threadless, plus many others). If I were to ever open up a t-shirt shop I think it would be almost exactly like My Cup Of T, so if you happen to be on Iso Roobertinkatu street pop in and check them out.

My Cup Of T

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Tags » bricks and mortar • chateau roux • design by humans • eio clothing • finland • helsinki • my cup of t • retail • Threadless • threaless

We all know how I feel about EIO Clothing, so if you want to dress like a rockstar without spending as much as usual (the savings could be used to drink like a rockstar!), then check out their store, because every tee (except the ltd. ed. Excess All Areas tee from their party/club night) is on sale.

Click on the thumbnail for an overview of all the designs that have money off.

EIO Clothing

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Tags » eio clothing • Mens • sale • sales • T-shirts • UK • Womens

When the postman delivered the familiar screenprinted EIO envelope a little smile came across my face. There’s something about EIO clothing that makes me feel a bit like a rockstar, which may well be because EIO make tees worn by rockstars… and Mika.

Things got even more rock when I pulled the tee out of its wrapping paper (not pictured, but it is a cool touch). This tee had gold foil on it, I’ve always thought that there was a certain audacity to printing with gold foil, its flashy, its attention grabbing, and almost completely unnecessary in the best possible way. I maintained my recent run of tee-test professionalism by wearing this tee last weekend, and people loved it, specifically my various lady friends loved it, the guys didn’t really notice, but that’s probably because the butterflies make it a bit feminine for most of my boys. Butterflies and a record player (or a ‘deck’ as the kids are calling it) might not exactly be a combination that everyone will love, but I can almost see a connection,

I’ve never received a tee with gold foil on it, so its hard for me to tell how it compares to other tees with foil on them, but from what I can tell the printing is very sharp, especially considering that we aren’t exactly talking about big blocks of foil, there’s some thin lines and details there that have been dealt with very well. EIO do admit on the product page that the gold foil will distress with washing, and recommend hand washing the tee, so I guess that’s something that you should be aware of, I’ll try and give you an update on how well it washes, but considering how many tees I have it could be many months before I’ve worn it enough times for a washing test to produce conclusive results. The new custom hang tags look pretty freakin’ awesome too.

Costiness=£23.95 (currently on sale, regularly £29.95, both prices include free worldwide shipping) Link

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Tags » black • butterflies • eio clothing • foil • gold foil • music • review • Reviews • T-shirts • UK

Excess is Ok again, because its starting to feel a lot like summer in the UK, and that means that EIO are comfortable freeing the beast that is their summer range. I’m happy to report that they have gone big with the majority of their designs, and also rectangular, which, as I’ve been telling you for months, is so hot right now. Gee, I really am gracious when I get things right, aren’t I?The price won’t be all that attractive to Americans at around £30 a tee, and I guess that us Brits might find them a bit pricey too since we can still taken advantage of the £:$ exchange rate (even if it has fallen a little recently). Although, even at £30 they aren’t bad value, my sample tee is still going strong after seven months even with such a detailed design, and we just have to accept the fact that things in Britain generally tend to cost more.EIO Clothing

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Tags » eio clothing • New Designs • releases • Summer • T-shirts • UK

Straight from their post on You Thought We Wouldn’t Notice:

Hi, We are Eio Clothing, a small streetwear brand from the uk that has built up a cult status for individuality and creativity. We just wanted to bring to your attention one of our designs that has been blatantly ripped of by the Just Jeans Company (Australia). As you can see from the images the only difference is they have changed our logo for theirs (even the models show an uncanny resemblance)! Unfortunately i can’t link directly to the tee on their site since it is no longer up there.

The Dice tee has been a classic for us. We released it 2 seasons before Just Jeans. They are a huge company with about 300 stores across Oz. We don’t know if they knew about this directly or if it was just some low life on their design team. Anyway glad a blog like yours exists to at least have some come back.

As the first commenter says, “ouch,” ouch indeed.

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Tags » eio clothing • R.I.P • ripoff • T-shirts

I got a chance to meet up with EIO at Margin back in February, and it was really great to get hands on with their whole range after reviewing a sample back in October last year.So, with that knowledge in mind, I can tell you with no uncertainty that this latest S/S range is damn fine. The hoodies were soft and the designs were sharp, and they’ve even started selling some rather nifty looking belts that have their logo stamped onto them. Click on through to see all the new goodies that they’ve got on offer.

Props to EIO for seeming like a great bunch of people, having spoken to them I can really understand the level of passion that they put into what they do, and I think that shows through in this latest collection.

EIO Clothing

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Tags » • eio clothing • margin • margin2008 • release • spring

If you buy a tee at EIO Clothing from now until January 31st, you will get a second tee, of your choice, absolutely free!

A great deal from a company with some great tees, and plenty of celebrity admirers, most recently including Harry Potter himself, Daniel Radcliffe.

I’m actually having a bit of trouble getting their shop to work at the moment, I’m not sure if this is because they’re getting hammered by the promo or if there’s something else wrong, but take a look around because it might just be a fault at my end. *The tees are appearing for me now, not sure what was wrong.*

EIO Clothing

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Tags » BOGOF • eio • eio clothing • free

Top quality independent clothing from the UK, boy does it make me feel proud to see Brits doing something great in an industry where I usually see the American side. EIO Clothing are a seriously hot label too, they’re worn by people like Pete Doherty (I feel dirty just writing that), Lady Sovereign, Sugababes, Jamie Callum, CSS, New Young Pony Club, the Klaxons and Andrew Bowness (wink). I know that just because a celebrity wears something doesn’t make it cool, but come on, that’s a pretty cool list, especially the guy at the end of it!

Their latest range, code-named “Till death Do Us Party,” dropped today (October 15th) and is filled with “bright, bold garments and Electro prints with washed out, burnt out and distressed finishing techniques.” That’s certainly true of the majority of the range, although my sample isn’t quite as nu-rave as some garment. The design is a really interesting take on the traditional crest, I’m not going to claim to understand if there’s any deeper meaning behind the design, but the illustration is absolutely beautiful.

Quality is top notch. The stock tee is by American Apparel. Printing quality feels great considering how large the print is. To distress the tees a little bit they’ve cut the ends of the sleeves and the hem at the bottom of the tee, so presumably the distressed look with increase the more you wear it. It’s a subtle effect, but I think it works quite well. I don’t usually mention packaging (usually because its boring), but my tee came in a really cool screenprinted envelope that you can see in the expandable thumbnails at the bottom.

Costiness=£26 Link (As this article was written before I went to France, the tee wasn’t in their shop yet, so I will update this link at the first opportunity I get)

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Tags » black • butterfly • crest • eio • eio clothing • monochrome • review • UK • white

EIO clothing is pretty new to me, I didn’t even know they existed until Addicteed pointed them out last week. They do have some pretty good tees and hoodies though, with a style that is more akin to the higher-class of British high-street designers, particularly with their sweatshirt designs. Which is nice to see considering how America-centric this blog is (what can I say? I like your style!).

The tree detail on the back of this hoodie is, er, detailed… but it is quite strange that the design comes from the side of the hoodie when from my understanding there isn’t anything on the front except for an embroidered logo, it would be nice if some roots wrapped around a bit to the front. Perhaps they do, my browser won’t open up the picture of the front of the hoodie (clarification in the comments would be appreciated).

Costiness=£49.99 URL

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Tags » addicteed • black • branches • eio • eio clothing • embroidery • hoodie • monochrome • tree