25 Jul
Posted by Andy as Bricks & Mortar, T-shirts, Threadless

I know that most of you don’t live in Helsinki (Finland accounted for 0.5% of HYAs traffic last month), and I don’t think its an international tourist hot spot (I went once, it was lovely, I ate reindeer & went to the Olympic stadium), but I really like the look of this boutique in the Finnish capital, mostly because the list of brands they stock sounds a lot like the people I write about (Design By Humans, EIO Clothing, Chateau Roux, Threadless, plus many others). If I were to ever open up a t-shirt shop I think it would be almost exactly like My Cup Of T, so if you happen to be on Iso Roobertinkatu street pop in and check them out.




Costiness=£23.95 (currently on sale, regularly £29.95, both prices include free worldwide shipping) Link


Hi, We are Eio Clothing, a small streetwear brand from the uk that has built up a cult status for individuality and creativity. We just wanted to bring to your attention one of our designs that has been blatantly ripped of by the Just Jeans Company (Australia). As you can see from the images the only difference is they have changed our logo for theirs (even the models show an uncanny resemblance)! Unfortunately i can’t link directly to the tee on their site since it is no longer up there.
The Dice tee has been a classic for us. We released it 2 seasons before Just Jeans. They are a huge company with about 300 stores across Oz. We don’t know if they knew about this directly or if it was just some low life on their design team. Anyway glad a blog like yours exists to at least have some come back.
As the first commenter says, “ouch,” ouch indeed.

Props to EIO for seeming like a great bunch of people, having spoken to them I can really understand the level of passion that they put into what they do, and I think that shows through in this latest collection.

A great deal from a company with some great tees, and plenty of celebrity admirers, most recently including Harry Potter himself, Daniel Radcliffe.
I’m actually having a bit of trouble getting their shop to work at the moment, I’m not sure if this is because they’re getting hammered by the promo or if there’s something else wrong, but take a look around because it might just be a fault at my end. *The tees are appearing for me now, not sure what was wrong.*



Costiness=£26 Link (As this article was written before I went to France, the tee wasn’t in their shop yet, so I will update this link at the first opportunity I get)

The tree detail on the back of this hoodie is, er, detailed… but it is quite strange that the design comes from the side of the hoodie when from my understanding there isn’t anything on the front except for an embroidered logo, it would be nice if some roots wrapped around a bit to the front. Perhaps they do, my browser won’t open up the picture of the front of the hoodie (clarification in the comments would be appreciated).
Costiness=£49.99 URL