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Chapter Co launched a bit over a week back with the one design you can see above. Launching with one design, albeit available in two colours, is always a gamble, if it falls flat then chances are people will write off your brand in the future, but thankfully that’s not the case here, because this shirt has got me interested and wanting to see more from them.

It’s a really nice design, crisp, original idea, clever bit of typework, it’s the kind of thing that anyone would be happy to wear, and that kind of broad appeal is important when you’re starting out, especially if you can manage that whilst having interesting designs. The shirt is priced at £16 and that includes free UK delivery on all orders, so that’s reasonable, and they seem to be doing everything else right, so all I want to see from them now is more designs to help round out what they’re offering and give shoppers more of an opportunity to like their stuff.


Interesting tees from Alpha Alien

by Andy on September 13, 2013

Alpha Alien are a freshly launched (although I guess I should probably say ‘landed’) brand from Glasgow up in Scotland that have a trio of tees up for sale as their launch collection. Some really interesting layered designs here that I think will appeal to a lot of people. Personally I’m not a huge fan of their alien logo being integrated into every design, but at least it’s been done in a subtle way that doesn’t interfere with the flow of the designs. Each shirt is £20 and available now.


Say hello to Thunder Apparel

by Andy on August 22, 2013

Thunder Apparel got in touch recently to let me know that they released their Summer line, but since I hadn’t heard of them before I thought that it was probably the same for the rest of the readers and that just grabbing a few different things from the store (new releases and old) would be a better way to introduce the brand. Clearly things are quite logo-driven which I’m not always a fan of, but they’ve been going for a year now so they must have picked up a following, which is always the struggle in the early days for a company that focuses on logo designs, so they must have gotten over that initial hump and now have a solid base of fans that want to wear their stuff. Also, as far as logo designs go these are really crisp and wearable with some really strong symbols in there. The wolf tee shows what they can do when they go graphic as well and I’d like to see more of that side of them. Shirts are well priced at £15.99 – £19.99 with some of their older shirts on sale for £9.99.


I don’t understand this shirt, but I do like it.

Cosintess= €34.99 Buy it at Frischfleisch


I like the musical design this week at laFraise but I’m not really into the polar bear design even though it’s well done.


OLOW have just opened a new office in Nantes, and decided to get local with their latest shirt, teaming up with a webzine called Dasswassup and a graphic design studio called The Feebles.

As usual they’ve only had 25 of the shirt above printed, and the size small is already sold out, so if you like the shirt lay down you €35 as quickly as possible to avoid missing out.


I love the way that us Brits are so down about our weather all the time, even when it’s sunny we’re talking about how it’ll only last a week and that it’s too hot and too dry (or humid). We’re never happy.

Costiness=£19.99 Buy it at Akeke


HAYHAY got in touch recently to let me know that they exist, and I’m really glad that they did, because even though they’ve only got three tees in their debut collection they’re all really nicely put together and very wearable. They’re attractively priced at €15 each too. HAYHAY say they’re already planning their next round of designs, so let’s see what the future brings for them!


Not a massive release from Portuguese brand Black Thunder for this Summer collection, just a couple of designs on tees and tank tops (€15 each), a tote bag (€5) and a 5 panel hat (€17). At least it’s all killer and no filler with two very wearable designs, and the lookbook ladies do a good job of showing them off to their full potential.


Yes, I’m posting about socks, this is happening, just go with it.

Our buddies over at Vapour Clothing have just released some really cool looking socks, I’m especially partial to the polka dot pair, and they can be yours for £5.99 a pair.


Two new tees at laFraise this week

by Andy on July 8, 2013

I wouldn’t wear it, but that unicorn shirt from laFraise is ridiculously cute.


“Stampede!” by Carnifex Ferry

by Andy on July 2, 2013

Really nice to see a brand using an unusual print location to such great effect, and the design is great too.

Costiness=£25 Buy it at Carnifex Ferry


Noway Apparel Summer 2013 Lookbook

by Andy on June 27, 2013

Really cool lookbook photography and some nice shirts from this Milan-based brand too.

Shirts are available now for €25-€30.

Noway Apparel


Despite my love of the high quality designs and tees from The Affair I must admit that I don’t like writing about them sometimes because it reminds me of just how many classic books I haven’t read. Thankfully however, they rarely create tees that don’t make sense to those of us that aren’t particularly well-read, so everyone gets to enjoy them.

Get £3 ($5) off with the coupon code THEHORROR from now until June 27th.

Costiness=£26.90 Buy it at The Affair


I’ve got no idea how long this sale is going to go on, but with prices that cheap should probably throw your wallet at the screen before Outcry put the prices back up.


There’s not really much I need to say about this one, no coupon needed to get free worldwide shipping at Phenum Clothing until June 15th, they’re a pretty premium label when it comes to shirt prices so it’s good to see them offering any kind of discount.


You’ve got to admire the optimism of Anything Goes Apparel with their Summer range, despite being British they’ve still released a bikini, but then again a lot of Brits do head off to sunnier regions in the Summer so it does make sense, and hopefully they’ll shift a few this week with the warm weather we’ve been having recently.

It’s a solid collection with quite a lot of variety, you all know that I like to see brands offering more than just tees and tank tops, that kind of diversity is really important for small businesses and can make a big difference to the longevity of a brand. It’s all priced attractively too, bikinis £12, tees £15/£18, sunglasses, snapbacks and backpacks are £20 and the camo jacket is £30.

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Great week of releases at laFraise

by Andy on June 3, 2013

Nice to see a bit more colour variety from laFraise again, and four shirts that I’d happily wear too.

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When I first wrote about blackbloodapparel back in March I felt there was a lot of potential in the brand but did wish that there was a bit more to choose from in the product selection to help people make more of an informed decision about the brand and whether to follow them in the future. They recently released three new tees and a couple of beanies and I think that they have established themselves as being people worth watching and checking out for new releases in the future. The hand-drawn designs aren’t my usual style but they do work very well for t-shirt designs and everything here is wearable. Prices are decent for a UK brand too, with tees between £10 and £17.


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