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We first took a look at Trucker Deluxe on Wednesday night and they have been kind enough to offer HYA readers 20% off everything in their store (except for sale items, which is understandable). I’ve included a few pictures above to show the kind of stuff they have in the store but it’s quite hard to impress upon you just how wide the range of brands that they stock is, name just about any streetwear company and they’ll stock something by them. Definitely worth checking out, especially since we’ve got such a good discount from them.

The coupon code is HYA20 and I don’t think that it has an expiry date, but I can’t guarantee that so if you see something you like, pick it up!

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the greatest of these coupon code

After I enthused about the type work on one of their tees recently, new British label The Greatest of These have made an exclusive coupon code for HYA readers that will give you 15% off their their whole range. Their tees were £14 and the sweatshirt £20 which was already very reasonable in the UK, but now their prices are even better.

Use the code HYA at the checkout to receive the discount.

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hollow clothing coupon code

Fresh on the heels of the release of Hollow Clothing‘s Winter Range (that I blogged about here), they’ve given HYA readers an exclusive coupon code that will get you 10% off in their store for the next three days. Use the code HYA to receive the discount.

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adam hendle

I’m sure that the vast majority of HYA readers will be well aware of Adam, he runs popular indie clothing blog IAMTHETREND and has recently assumed the exciting-sounding position of Special Ops at Storenvy. Surely his greatest position to date though will be coming up over the coming weeks as he becomes a guest blogger on HYA, talking about goings on behind the scenes at Storenvy explaining what life is like at the rapidly moving startup.

I asked Adam a few questions about three things we both enjoy, tees, taking on more tasks than we can handle, and life.

Congratulations on the new job, can you fill in my readers on what your role is at Storenvy?
Thanks a ton Andy! My official title at Storenvy is Storenvy Special Ops, which probably sounds a little more like I will be in charge of kicking doors own and fighting bad guys, but honestly I wear a ton of different hats for Storenvy so putting one job title on it didn’t really work. As of right now I am in charge of our social media platforms, answering customer support, reaching out to our individual stores for feedback/insight, recruiting new stores to join the site, helping manage and grow the Storenvy community, writing for the blog and whatever else we can throw on my plate!


Does this mean we’ll be seeing less content on IATT?
Unfortunately yes. Working for a startup is basically the equivalent of working two or three jobs, so my time has been pretty limited outside of work. That being said IAMTHETREND is my baby which I have raised for over three years now and you won’t see it dying anytime soon. I have had some more guest bloggers pitch in to the site which has been fantastic and I have just had to be a lot more selective with the posts that I make as well as scheduling posts out throughout the week instead of just unleashing them as I write them.

Storenvy seems to be getting a lot of attention at the moment, and clearly they’re growing, what do you think sets it apart from other hosted store platforms that explains the growing popularity?
Storenvy has a ton of momentum right now and for good reason. Everyone who uses it, loves it. I’ve been on the phone with dozens of Storenvy users and every single one of them loves how easy is to use the site. And another thing that sets it apart is that it’s the only hosted store platform that also has a marketplace. Marketplaces are huge. It means that you have built-in traffic and shoppers have one destination where they can discover stuff from all the shores in one place. And I can already tell you that the marketplace is what makes the Storenvy community. Our merchants really get a sense that they’re not on their own and can connect with other users. I think the emphasis on community has been a real driving factor of Storenvy’s growth.

I’ve noticed a few articles on the Storenvy blog giving advice to store owners about product photography, can we expect more of this kind of ‘how to’ content?
Of course since I am an avid blogger I wanted to jump right in and start posting lists and resource articles and store interviews trying to gain momentum again for the blog. I really want to turn the blog from an afterthought to a place that people check daily for resources and insight.


Personally, I’ve never really used the ‘social marketplace’ aspect of Storenvy, am I in the minority and what am I missing out on? And will your role involve growing that side of the site?
Storenvy was really designed for 2 purposes — (1.) hosted, customizable online stores (2.) and a big marketplace made up of all the stuff from the stores. It’s totally cool to just head into your favorite stores and check out their stuff without going through the marketplace. Loads of other shoppers come through the marketplace. Each person is different in what their looking for. Some know exactly where to go for what they want and others want to browse a bigger selection. We just don’t think merchants should have to choose between having their own store and being in a marketplace which is why we put the two together.

The Marketplace is honestly a great place to find out about brands and products that you may never have stumbled on before. I highly recommend checking out and browsing the Markets page as you never know what you are going to find around the corner!

How can Storenvy survive without moving to a paid-for or freemium model?
On ramen noodles, tears and hardwork! Ha! But honestly at this moment we have two freemium features on the site, most recently of which we just launched called “Super Discounts”. That extra allows store owners to offer four types of discounts including $-off, %-off, free shipping and ‘buy n get m free’, which is perfect for offering great holiday deals to customers. On Black Friday we saw over 40% of the transactions going through Storenvy including some type of discount with shoppers spending an average of 15% more when they had a discount vs when they did not. Other than that we have a custom url option and also have some other freemium features in mind for the future.

Luckily, we’ve been fortunate enough to pair up with some investors that understand our vision and who have put some substantial financial backing into the business. These are the same guys who have funded other web startups like Twitter, Groupon, Tumblr, and even Google.

A couple of years ago Big Cartel was the de facto choice of platform for creating a quick store, is your job to make Storenvy the first thing that people think of when they want to make a store?
Absolutely! We still feel that there is no one clear choice in people’s minds when it comes to choosing an online storefront. There are some nice platforms out there but everyone is pretty well spread out with no real clear cut winner. Sure sites like Etsy and BigCartel, Shopify have a nice following but there still hasn’t been that household name that has emerged.


How is Pongdeck going?
Ahhhh Pong Deck, what could have been… Lol. Honestly if you were to say a project was to be taking a backseat I would have to say that Pong Deck is riding in the trailer right now. We had some early success with it getting it into Spencer’s gifts for a trial run as well as sponsoring last years World Series of Beer Pong, but unfortunately myself and my partner were not able to truly devote the time that it takes to get a first of it’s kind product off the ground. That being said we haven’t pulled the plug on it, it’s just on cruise control. Speaking of which if you like beer pong or know someone that does we just put them on sale for $5.99 with tees at $13.99 on iwillpongyou.storenvy.com! (shameless self plug).


How’s married life treating you?
I always say to people that ask me how life has been since getting married that it is the same! Which I think is beautiful thing. Really nothing has changed in our lives except we now wear wedding rings and can call each other dorky names like “wifey” and “hubby”. I am truly blessed to have such a supportive and amazing women by my side!

Do you hate getting e-mails that start “Dear Journalist” as much as I do? And do you have any pet peeves when brands send you pitches?
Haha absolutely! Don’t ever send me an email saying “Dear Journalist”. As far as pet peeves go, I really do not have too many. I prefer a short and personal email. Please do not send me a zip file including forty images that is going to take me an hour to open, I am sure they look great but I usually can tell in one or two pictures if I am going to write about the line.

How many tees do you have in your closet?
Great question! Honestly I have no idea, but I can tell you that I have a closet, a few drawers and even some totes full of tees and I still buy tees! I think I have a problem… If I had to absolutely take a guess I’d say 246 and a half. :)

I notice that you don’t post about daily sites such as TeeFury, why is this? Wary of the here today, gone tomorrow nature of some of the newer sites?
I just have really never been a fan of the tees that are usually on those sites. I would rather post about a brand that is trying to build something over just one t-shirt that is up for 24 hours.

Are you good at switching off from the Internet and unwinding? I feel like I’m constantly tethered to my emails.
I am the absolute worst at this, my iPhone is always in my hand and I am constantly checking emails. I have a very hard time turning it off and just unwinding, I get this overwhelming feeling of guilt like I should be doing some more productive with my time, especially on nights when my wife isn’t home as she bartends three nights a week. I feel like if she is out of the house I need to be working on something.

For any new projects in the pipeline or are you busy enough?
I always have ideas, it’s just the time that is the issue!

Thanks a lot to Adam for answering my not-particularly-exciting questions, but I found that really interesting. There aren’t many people out there that write about t-shirts as much as I do, so to get an insight from a fellow tee blogger is fascinating to me. it also sounds like Adam is in charge of quite a lot at Storenvy, which bodes well for some great posts when he guest blogs here at HYA.

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hide your arms threadless gift guide

This is exceptionally cool, after years of writing about Threadless Dee and I were invited to pick some of our favourite items that Threadless have to offer to be turned into a gift guide on their site. Naturally, we said yes and were quite excited about it.



I picked 6 of my favourite tees for guys. I think that they all represent HYA fairly well, I own three of the selection; ‘Flowers in the attic’ was the first Threadless shirt I ever ordered, ‘When Pandas Attack’ is an excellent execution of a badass t-shirt, and ‘House Brawl’ shows even though I’m not a big fan of Harry Potter (I bought it to wear to see the last movie, then never went to see it!). It wouldn’t be HYA without a shirt that referenced Star Wars, and I just love burgers & Transformers. All the shirts are $20 each except for ‘When Pandas Attack’ which is $24, but until December 6th you can receive 50% off your t-shirts with the coupon code FUZZY2011.



With Dee being Hide Your Arms resident Threadless nerd I thought it was only fair that she got to pick a selection of girly shirts, especially since in the past I’ve made it pretty clear that I don’t understand the way the female brain works. She has picked out a pretty wide selection of shirts, ranging from the classic cute shirt ‘Cookie Loves Milk’ to the more horror-themed end of the spectrum with the comic-inspired shirt ‘Every night I have the same dream, Issue 2, Vol. 1′. She also added a hoodie into her selection, and you can get 40% off any hoodie at Threadless with the same coupon code as I mentioned before, FUZZY2011.



I also wanted to highlight the non-clothing items that Threadless sells in our gift guide. I think it’s a really interesting aspect of their business and one that I’m always interested to see expand. It’s also something that shows just how much they’re willing to experiment with what they offer and try different things. If you haven’t picked up the book yet I would recommend it, it charts the ups and ummm, more ups of Threadless over the last decade and looks just gorgeous. Also, who wouldn’t want a Threadless umbrella?

Thanks to Threadless for letting Dee & I put this together.

Hide Your Arms Threadless Gift Guide

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Exclusive: Half Price T-shirt Sketchbooks!

by Andy on November 4, 2011

t-shirt sketchbook

Pukka/Dank have been kind enough to provide HYA readers with an opportunity to pick up their ingenious t-shirt sketchbook for half price. In case you haven’t seen it before, the concept is simple, it’s a sketchbook shaped like a t-shirt so you can quickly sketch shirt designs. I know that you could just draw a shirt shape on a regular piece of paper, but where’s the fun in that?


Usually the price is $15 for a sketchbook, but PUKKA/DANK have been kind enough to offer us a coupon code that will give 50 people 50% off the sketchbook, making it just $7.50. Use the coupon code HIDEYOURARMS to receive the discount, and be quick, because there are only 50 uses on that coupon, once they’ve been used, the deal is gone.

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knee deep in sleep coupon code.

The guys over at Knee Deep in Sleep have been kind enough to offer HYA readers free shipping on any size of order. Here’s the magic coupon code:

HYA-KDIS-FREE

It will be valid from now until Friday night and will give you free shipping (in the UK) on any size of order. I was really impressed by KDIS’ latest collection so definitely head over and check them out in more detail.

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Exclusive Summerjunk 40% off coupon code

by Andy on June 20, 2011

summerjunk coupon code

Hell yeah indeed. It’s pretty rare that someone will give us a 40% off coupon code, but this is one of those occasions and I’m mighty glad for it. Use the coupon code hidearms to get a whopping 40% off at Summerjunk. I don’t know how long this code will last, so if you want to use it, use it soon just in case.

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kafkacotton coupon code

Here’s another coupon that’s not just for Black Friday but will last all the way through to Christmas, and with free shipping on your order to boot (as long as you live in the US or Canada). Use the coupon code HYAChristmas at the Kafkacotton checkout to receive a 15% discount on any t-shirt. Their shirts usually run $24 each, so you’ll be making a very resectable saving of $3.60 per book-themed t-shirt. A perfect gift for the book-worm in your life, or perhaps someone that could do with looking a little bit smarter.

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hello destroyers

Hello Destroyers are a new-ish brand from the island of Taiwan that have got a good line of cool tees in great colourways (pics in the gallery), and to make it even better, they’ve got a sale on at the moment (tees for $14.99, not sure what they normally are), they give 10% of sales to charity, AND thay’ve made up a coupon code to get 10% off their goods. I’m pretty sure that everything I just listed is definitely a good thing. The coupon code to get your 10% discount is HIDEYOURARMS, and I for one am excited to see what comes from these guys in the future.

[click to continue…]

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boston cream coupon code

If you’re from Boston, your day just got at least 10% better, if not, you’re still probably quite happy since there’s nothing better than paying less than the marked price for something. NOTHING!

Use the coupon code BCxHYA to receive 10% off your order at Boston Cream

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Post image for Fiftyseven Thirtythree coupon code for 25% off

I’m a fan of Fiftyseven Thirtythree, their oversized designs seem to be in a style that is rarely seen on tees, they’re much more like art prints on tees, and that’s no bad thing.

Also “no bad thing”? The 57-33 crew giving HYA an exclusive discount code that will give you 20% 25% off everthing in their Big Cartel Store. Sure, that’s good, but all good things must come to an end right? Wrong. This code is not set to expire, so as long as me and 57-33 are around, so will this code.

Okay, that’s probably enough teasing, the code is HIDE. Now go check them out!

*UPDATE* There was some kind of problem with the couple code the first time around, but 57-33 have fixed it now, and they even bumped up the code to 25% off, awesome!

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SharpShirter.com - Women’s Powerlines Hoodie_1259789518024

Unfortunately, with me taking most of Monday off I missed out on telling you about a lot of cyber Monday deals, though to be honest if you hadn’t got your fill on Black Friday I’d be surprised. Sharpshirter decided that since I’d missed out on telling you, they’ve give us an exclusive coupon code that would give you 15% off your order all the way up to Christmas Day. Input the coupon code hya to receive the discount.

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JIgsawT

This coupon has nothing to do with Black Friday, but it’s still making you a saving on organic tees and those savings last for a few more weeks than Black Friday, which can only be a bad thing. Get 10% off your order at Red Choo Choo with the coupon code HYA until December 11th, and they have free shipping on orders over $50 until the end of the year (they also offer local pickup in San Francisco).

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Exclusive coupon code for 20% off at Threyda

by Andy on November 18, 2009

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I was impressed by Threyda when I first mentioned them a couple of weeks back, and now I’m at least 20% more impressed with them after they’ve made up a code that will get us 20% off an order with this new Milwaukee-based company and their large-printed tees (and some beautiful prints featuring some of the tee art). Just input the coupon code of HYA2009 when you’re at the checkout and you’ll receive the discount. I haven’t been told when the coupon will expire, but judging by the coupon itself, it’s probably a fair bet that it’ll go on until the end of the year.

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3827158042_b823c6ed5b

Want free shipping at Crywolf Clothing? Of course you do. For the rest of the month you can get it by using the coupon code freeshipHYA. I know that the last Crywolf item I posted was womens, and the pic above is an item for the ladies too, but they do have a guys section, so if you fellas thought you were left out of this deal, that isn’t the case.

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Exclusive Coupon Code: 15% off at OMUNKY

by Andy on November 9, 2009

OMUNKY — Eco-Friendly Clothing Company_1257711235168

I mentioned these guys last week, and they’ve very kindly created a coupon code that will give you 15% off your order at OMUNKY. Just input HYA in the appropriate box during the checkout process to receive the dscount.

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HYA Tours the Spreadshirt HQ in Leipzig

by Andy on June 30, 2009

spreadshirt-leipzig-exterior

Whilst I was in Berlin for T-Shirt Day it seemed like a great idea to hop on the ICE train (which isn’t as cool as it sounds) and head 100 miles south of the capital to the city of Leipzig to check out Spreadshirt’s much-larger-than-I-expected HQ and production facility. If any of you are wondering, “who the devil are these Spreadshirt folks?” Well, they’re the largest (I think) print-on-demand supplier in Europe, and they also have offices and production in America, meaning that whichever side of the Atlantic you’re on you can get a high-quality customised tee pretty darn quick. I actually have a tee from 2004 that I bought from Spreadshirt (yeah, I was all about the tees even before I started HYA!) that’s still going strong, so they really do know how to make tees, and presumably they’re even better quality now.

Upon getting off the train in Leipzig’s beautiful station I was met by Adam from Tee Junction who was going to act as my tour guide to the city, and I don’t think he’d actually had a tour of the new Spreadshirt facility as he had left the company before they moved in, so the day wasn’t a waste for him, hopefully. I always say that the best way to get a feel for a city is to walk through it, you don’t see much when you take public transport (especially if it’s underground, obviously), so we walked from the station to Spreadshirt through the lovely old centre of the city and the huge park to the more industrial side of the city. One strange thing about Leipzig is that there are a lot of abandoned buildings in the city because of vast numbers of people (around 500,000 people in a city of 1 million) leaving the city after the collapse of the wall and re-unification of Germany, many of those people never returned, meaning that there is lots of unoccupied space. Even just across the road from Spreadshirt’s freshly-renovated building there was a really nice building that had clearly received no love for many years and sat empty. According to Adam this situation means that rents in the city a very low not only for housing but for business as well, so people will set up businesses as a hobby that are only open for a few days a month, it’s a strange concept to me, but I like it.

As you can see from the picture at the top of the post, it’s pretty easy to spot the Spreadshirt building because it’s covered in everyone’s favourite item of clothing. Apparently you don’t need to give taxi drivers the address to Spreadshirt because they all know about “the building with the t-shirts on it.” It’s pretty hard to miss as well, seeing as it takes up a whole block.

spreadshirt-leipzig-roof-deck

Eike (seen here on the right at T-Shirt Day Berlin) decided we should start our tour on the top roof deck of the building, giving us a good view over the city. The weather hasn’t treated them too well so far this year so the roof decks haven’t seen much use, but they hope to use them for events when it starts to heat up. I might be wrong in remembering this, but I’m pretty sure that the roof deck spaces (there’s more than one) if combined would actually be larger than their old offices, which shows how much of a step up the move was for them.

spreadshirt-leipzig-kitchen

We then moved down to a meeting room/kitchen/break room, passing a couple of guys playing table tennis on the way, from the looks of the league on the wall next to the table these guys get pretty serious about the table tennis competitions. Can you believe that the kitchen above is in a t-shirt companies offices? It looks like it should be in a showroom!

spreadshirt-leipzig-foosball

What self-respecting internet company could have offices and not have a foosball table?

spreadshirt-leipzig-meeting-room

This meeting space shows how light and airy the building is, I think that they might have more room than they know what to do with!

spreadshirt-leipzig-batman

This picture obviously doesn’t illustrate it particularly well, but in one of the receptions they have a life-size model of Batman, Eike didn’t seem to really know why it was there, but I’m sure that it’s an important addition to every office.

spreadshirt-leipzig-adam-fatboy

I remember Adam being pretty excited about the addition of Fatboy chairs/bean bags to the office, and wondered why they weren’t there back in his day.

spreadshirt-leipzig-hanging-tshirts

In one of the larger offices, because the ceilings are so high they were having problems with noise and echoes, the innovative solution to this problem was right under their nose, t-shirts! They hung a load of t-shirts up and now they help to stop the noise bouncing around the room.

spreadshirt-leipzig-wall-tees

These pieces of wall art are made of t-shirts they printed in the factory and stretched around frames, which I thought was a really cool idea. Some of you may recognise the broken up image as one of the finalists for the Open Logo Competition that Spreadshirt held to find their new logo.

spreadshirt-leipzig-returns-room

This is the returns room. You’re probably quite alarmed by the amount of items in there, but I couldn’t actually see anything technically wrong with the couple of items I picked up. I get the feeling that a lot of people just return items when they receive them because the message that they thought would be funny on a tee really isn’t, or they made an error when picking the fonts and colourway. I get that feeling because most of the returns I picked up were really badly designed.

spreadshirt-leipzig-returns-boyfriend

This returned tee that Adam found made me a bit sad, because why would return a tee that says “I [heart] my boyfriend” when there’s nothing wrong with the tee. A lot of the returned tees get given away to charity, and staff are regularly allowed to rummage around and take them too, so presumably most of the people at Spreadshirt have really weird t-shirt collections.

spreadshirt-leipzig-corridor

Along this corridor only about half of the office spaces were occupied because they still haven’t worked out what to do with the rooms, I think some of the ideas thrown around included a studio for recording video (there was already a photo studio along the corridor) and maybe even a room just for playing Wii in. It must be cool having all this space that they have to think up cool stuff to do with rather than having cool ideas with nowhere to implement them.

spreadshirt-leipzig-glow-in-the-dark-room

A lot of the offices and rooms in the building have been given names, sometimes the names have a purpose, and sometimes they make no sense at all. I was disappointed to hear that this room doesn’t glow in the dark…

spreadshirt-leipzig-production-floor

And here she is, the production floor. As you can see, it is a large space, filled with lots of Germans working in a stereotypically efficient and hard-working manner.

spreadshirt-leipzig-t-shirts

I think that these guys might have even more tees than I do!

spreadshirt-leipzig-plot-printer

This machine is one of about six (I can’t remember how many) that print/cut the designs on the various vinyls and foils that Spreadshirt offer, each machine has been given a name (this one is called ‘John’), presumably just to cut down on confusion between machines rather than just being cute.

spreadshirt-leipzig-print-cutters

These are the people that remove the ‘scrap’ vinyl from each sheet leaving just the bits of vinyl that are to be pressed onto the shirt. The rate at which they worked was really impressive, I’m sure if I were to do it there would be an awful lot of prints being thrown into the rejects bin.

spreadshirt-leipzig-quality-control

These people check over every item before it leaves the factory to ensure it meets quality control standards.

spreadshirt-leipzig-dtg-machine

Whilst it isn’t a large part of their business, Spreadshirt do have a DTG (direct-to-garment) printing machine, and it was really cool to see it in action as I’ve never witness it before. It’s basically a really big inkjet printer, which you think actually makes the process less interesting since I’d presume most of you are reading this post with a printer a couple of feet away from you, but it was fascinating watching a design appear on a t-shirt with each pass of the print head. The printed t-shirt then goes through a large dryer (to the left, out of shot), which I think can best be described as a jumbo-sized version of one of those toasters that you only ever see in hotels where you put your bread on to a conveyor belt and the toast comes out the other end.

spreadshirt-leipzig-test-lab

As we were leaving the production facility Eike pointed out the test lab where they put every item in the store through it’s paces. The rather bedraggled tee you can see above is the cheapest t-shirt they sell, and it has been put through 100 wash and dry cycles, so it’s hardly a surprise that it’s not looking too good, though the print seems to have held up fairly well.

leipzig-icecream

I’ve missed out on some of the office space, partially because I don’t like taking pictures of random people (even though Eike told me it was okay) and partly because a lot of the pictures I took came out pretty poorly, so if you were thinking that it didn’t seem as big as I was describing it, there’s quite a lot more offices, and a lot more people, than you can see in the photos. After the tour Adam and I caught a tram back into the centre of the city (unfortunately it wasn’t one of the Cold War era relics that I’d seen rolling around, but trams are always fun) and went for ice cream…

leipzig-beer

… and beer. You know how when you go into a restaurant in America you automatically get given water? They have the same kind of thing in Germany except you get beer. Okay, that isn’t strictly true, but it sure does feel like it. We were later joined by Evan Eggers (who, if you remember, I’d met the day before at T-Shirt Day) for another beer before I headed back to Berlin on the train. Good times!

leipzgi-ice-train

Thanks to Adam and Eike for guiding me around the city and the Spreadshirt HQ (aka ‘T-Shirt Geek Disneyland’)!

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T-Shirt Day 2009 in Berlin

by Andy on June 26, 2009

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This past weekend I went to Berlin to take part in the International T-Shirt Day celebrations being hosted by Spreadshirt in the city. I realise exactly how crazy that sounds, but let’s be honest, if you have a good excuse to go to Berlin, you’re going to go to Berlin, right?

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I’ll spare you the holiday snaps I took of the many, many, incredible architectural and historical sites (walk in any direction in Berlin and you’ll find something interesting, it’s a great city), and we’ll focus on what I was actually there to do, report on T-Shirt Day celebrations… and be a model on the Open Runway. Oh yes my friends, on June 21st I became the world’s least professional and most clueless model.

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The event was held at the Kaiserstein bar and restaurant in the Kreuzberg area of Berlin, and there was a decent-sized turnout for the event, with lots of teeple meeting and mingling, I must admit that other than Spreadshirt & laFraise (the event hosts) the only brand I recognised was Silberfischer, though the quality of tees being exhibited by the other brands was impressive. Speaking of teeple that you guys will recognise, I met Adam from Tee Junction, who had done a lot of good work promoting the lead up to t-shirt day by organising lots of competitions and getting lots of companies to have special one day coupons on T-Shirt Day. I also met Spreadshirt CEO Jana Eggers (and her husband Evan, who isn’t in the tee business, but was a great guy so he deserves a mention), who chastised me for having the audacity to wear a Design By Humans tee to the event, but I must say was very nice, how on earth she manages to be CEO and have the energy to participate in triathlons I have no idea, but then again I did consider the walk from the U-Bahn station to the event as my day’s exercise, so I’m probably not the best person to judge.

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After some chatter it was time for the main event, the open runway. Despite all 60 spots for the runway being claimed on the T-Shirt Day website, there were actually 34 brands/groups represented, but with some brands showing off multiple tees with multiple models, the show was probably as long as it needed to be to ensure that people didn’t lose interest. With me going 8th people were still happy to clap, and there may have even been a small cheer when I took off my jacket and threw it over my shoulder as if we’d time-warped back to the 80s, but I would imagine that by brand 50 people would have been a bit bored even if the models were covered in fireworks. I can’t really remember that many of the brand names that were involved, so my apologies for the lack of detail to go with the captions of these photos.

These two totally worked the runway, they both started out wearing tees and stripped down to the vests, hot stuff!

These two totally worked the runway, they both started out wearing tees and stripped down to the vests, hot stuff!

You can't really see the tee, but this is one of my favourite photos from the day.

You can't really see the tee, but this is one of my favourite photos from the day.

That's me! Click on the picture to see more pictures of the event taken by stylespion

That's me! Click on the picture to see more pictures of the event taken by stylespion

You probably recognise this model from LaFraise... she's cute.

You probably recognise this model from LaFraise... she's cute.

You probably recognise this guy from LaFraise shoots as well.

You probably recognise this guy from LaFraise shoots as well.

Jana, Evan, and Eike hit the runway together

Jana, Evan, and Eike hit the runway together

I really like this picture, great tee too, if only I knew where it came from

I really like this picture, great tee too, if only I knew where it came from

Doesn't matter what you're wearing, you'll get a good reaction with a baby.

Doesn't matter what you're wearing, you'll get a good reaction with a baby.

As you can probably see from a lot of the photos, there were a lot of photographers and some video/TV people at the end of the runway, which made me feel rather more like a model than just some guy walking on a carpet whilst people looked at him. In short, despite having no clue what I was doing, it was damn fun. I got the feeling that everyone else had a good time too, which is exactly how it should be at an event like this, you don’t need people pulling Blue Steel at the end of the runway, or models that believe smiling and currywurst are crimes, you just need people to have fun, and I think that Spreadshirt did a good job of making sure that happened.

After the runway there was further mingling and chat, and yes, some more beer (I do have a rockstar blogger image to maintain). There were also a couple of racks of LaFraise and Spreadshirt tees up for grabs. Adam and I decided that if you were giving away free t-shirts in England that the ensuing scrum for freebies would result in arguments, fights and probably some guys turning up with a van and just taking the whole rack, but apparently things happen differently in Germany, because people actually looked over the merchandise properly before taking it, and there were even some shirts left at the end of the event… perhaps the public hadn’t quite grasped the concept of ‘free’. I had a thoroughly excellent time at T-Shirt Day ’09 in Berlin, so big thanks to the Spreadshirt and LaFraise teams for putting the whole event together and doing such a good job, specifically to Ami at Spreadshirt for helping to organise getting me there, and to Adam for saying “hey Andy, you should come to Berlin for T-Shirt Day.”

LOTS more photos in the gallery.
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