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hide your arms logo t-shirt

These three shirts actually went up in the HYA store on Friday afternoon, but between getting the photos taken, it being me and my girlfriend’s 3rd anniversary, and the Olympics opening ceremony in the evening I didn’t get a chance to write up a post letting you guys know that I took the plunge once again and had some more HYA logo t-shirts printed.

Since I started Rigu last November I’ve really been enjoying packing orders and sending them around the world, and with the HYA store being a bit empty with various sizes of items sold out I decided it was time to get back in the game, and more importantly, I wanted to wear a HYA tee with gold foil on it, and the classic white print too. I won’t print anything that I won’t wear, there’s no point in me investing in stock of tees that I see every day if I’m not going to enjoy seeing them, and I am really, really happy with how these latest tees have come out.

White print on black is a classic colourway and I can’t believe it’s taken me this long to get around to having them printed. They’re white discharge ink on black American Apparel 2001 t-shirts, so we all know it’s a good quality t-shirt and with that discharge print it’s started out soft and it’s only going to get softer over time resulting in a really nice vintage feel. Limited quantities of the shirt are available now for £14.99 + shipping.

When I put in the order for the gold foil shirts I did wonder if they were a little bit silly. I’m not exactly a ‘bling’ person, I don’t even like the word bling and I never wear jewelry, but something about gold foil tees has always intrigued me, especially when you’re using a black blank, and I had a feeling that the HYA logo would look good in gold. I hadn’t even considered that there was something of an Olympic tie-in with the gold foil, but as I watched Team GB walk around the track during the opening ceremony on Friday I realised I may have missed a trick with marketing there. The gold is pretty shiny, but it isn’t thick so doesn’t feel heavy on the shirt or feel like it will flake off. A brand (who I suppose should remain nameless) that I like use the same printer and shirt for their gold foil tees and sent me one of them a few year, and whilst it isn’t very gold now it did take many years of washing for that to happen, so I do feel that this shirt has a long life in it if cared for correctly. The shirts are from Continental Clothing, who make very nice shirts with a size chart that is very similar to American Apparel, who are members of the Fair Wear Foundation and go the extra distance when it comes to ensuring that their products are made in fair and ethical conditions. The gold foil tee costs £15.99 + shipping and is available now.

Lastly, I have restocked the grey print on grey AA tri-blend tees since they sold out in medium and large a while ago. The grey print this time is slightly lighter (Pantone 7540C) to reflect the true colour of HYA grey. Please note that in XL and XXL the darker grey print remains as I only restocked the M & L sizes, but the dark grey print looks cool so it’s all good. You can pick up this American Apparel tri-blend shirt for £15.99 plus shipping in the HYA store.

I do have it in mind to add to the store over time and slowly build what we have on offer, likely more logo-based stuff, but it’s possible that we’ll be branching out in the future, likely with a couple of cool posters a local artist-friend of mine, and we’ll see how it goes from there. If there’s anything that you’d like to see the HYA logo on let me know and I’ll see if it’s possible.


arkaik clthing mammoth logo t-shirt

I don’t know why I stopped posting about Arkaik Clothing, perhaps when they completely exploded in terms of popularity (100k Facebook fans, 50k on Twitter) I decided that they didn’t need the ‘HYA bump’ and so stopped following them, but I regularly post about brands that are much larger than Arkaik so I’m going to start covering them more again now that I’m set up to monitor their new goods.

Costiness=$24.95 Buy it at Arkaik Clothing


hayden panettiere wearing I Uzi LA t-shirt

This has been one of my favourite ‘I heart’ style tees ever since I saw it about a year ago. The problem was that I had no clue where you could buy it. I slipped the tee into the 109 I heart NY style tees post at #25 and fortunately a retailer that sells it spotted the tees. It’s not cheap, but it’s been worn by pint-sized hottie Hayden Panettiere so that clear justifies any premium pricing. For complete reference, I Uzi LA is by Future Heretics, which is a pretty great name for a brand

Costiness=$56 Buy it at Bare Rebel


Bleeding Heart by Christopher

by Andy on September 23, 2009

C H R I S T O P H E R bleeding heart gold foil_1253645307279

You all know that I’m a sucker for a gold foil design, it’s a weakness of mine, but at least I’m addicted to cool looking tees with shiny prints on them, instead of something like crack, because then I’d probably sell my computer to get another hit, you would stop being told about cool tees (and hoodies, per your requests), and I’d probably have a pretty horrible life…… so, gold foil, good thing!

Costiness=$34 Available from Christopher (also available in different colorways and for girls)

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Mergers & Acquisitions by Cassida [Review]

by Andy on January 30, 2009


Off the bat, I think it’s important to mention what will probably be the biggest sticking point for most of you: the price. This t-shirt costs €105. Whether the economy was in the tank or not, that would be a pretty tough sell, but I do think that Cassida are doing a lot more than some other premium t-shirt brands to help you justify dropping that cash on a tee.


The metaphor is fairly obvious, businessmen are gladiators, and I’m sure that there’s a lot of people working on Wall Street in America and Docklands in England that would agree with such sentiment. To a degree I can just about see how that works, especially if you extend the metaphor to include what Michael Quester, the man behind Cassida who has also previously been a winner at Design By Humans, wants to bring from the brand; reimagining the extravagance and opulence of the Roman empire in his first independent line of clothing. I guess that explains the rhinestones and foil then.


There is some really interesting stuff going on with these Cassida tees, and I’m really surprised that there isn’t much mention of it on their site because there has clearly been a huge amount of effort put into producing a highly-customised tee of very high quality. Compared to a ‘normal’ t-shirt, almost every aspect of Cassida’s blanks has been changed in some way; there’s little cuts on the hem to create a vintage look, and it actually works, it doesn’t look like someone just got bored with a pair of scissors. There’s inside-out stitching all over the place, which adds to the interest, and I really like the quad-stitching (anyone care to enlighten me with a correct technical term?) around the neck.

The tees do run pretty small, but they feel really good, easily some of the best I’ve ever come across, and the printing is of a high-quality too, and that includes the oft-troublesome glitter/foil areas. The tees comes in a cardboard box that has the Cassida logo on it, which is a nice-touch and helps reinforce the luxury feel of the brand.

Cassida are clearly producing t-shirts of a very high standard, but it would be very hard for me to justify spending €105 on a single t-shirt, though having said that, judging by the shops I’ve browsed in St Tropez numerous times (but never bought anything), there is certainly a market for t-shirts around that price point, and people that are willing to buy them.

Costiness=€105 Buy the tee from Cassida

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“Grafik Magazine” by Graniph [Review]

by Andy on December 10, 2008

I’d never received a package from Japan before, so that was one thing that I was excited to tick off my ‘tee to-do list’ when a bulging envelope arrived from Graniph, but the fact that it took 3 days to travel from Japan to rural England left me even more impressed with a label that was already one of my favourite brands. Seriously, that isn’t all that much longer than it took me to get back from Tokyo, and the tees were probably in a lot better mood after 11 hour flight than I was!

You guys know that I can be enticed by shiny things, so out of the selection that Graniph sent me I was first drawn to this tee with gold foil on it, which I later found was called “Grafik Magazine”, presumably a collaboration with this magazine of the same name (check out their sample issue, it looks pretty cool). Despite the gold being fairly flashy (when isn’t it?), I think that this design is actually pretty minimal and understated, and it looks so much better in person than in these photo’s (as soon as I went out in the snow it started to rain, but I was committed to having a snowy photoshoot, even if it involved damp t-shirts).

The quality level is very impressive, slightly more heavyweight than most of the tees I receive, which should be helpful during these chilly winter months (not that it’s that thick, I should add). It’s always hard to predict how well a foil tee will survive multiple washes, but I can assure you that Graniph’s ‘regular’, non-foil shirts are good and will last a long time (my brother routinely wears the shirt I got for him in Tokyo back in 2007, and it’s still good), so it’s probably a fairly safe bet that they know what they’re doing with foil. As with a lot of Japanese clothing, it runs smaller and is more fitted than us Westerners are used to, so whilst you can probably get away with buying your usual size, be aware that it will be a little more snug.

There’s a couple more shots in the gallery, and a teaser shot of the other tees that are to be reviewed.

Costiness=?2,100 Buy ‘Grafik Magazine’ at Graniph

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Say Hello To Skilla Fashion

by Andy on November 17, 2008

There seems to be a split between me liking and not liking the designs of Skilla Fashion. I like the use of foil, and the tee with ‘Birth of a Hero’ text written in Birth Of A Hero type is pretty clever (has anyone done a line with the names of fonts written in the named font?), but then some of the designs just aren’t working for me, not that there’s anything particularly wrong with them, I’m just not blown away.

Skilla Fashion

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Say Hello To Munchiebrain

by Andy on November 12, 2008

These tees certainly aren’t cheap compared to what I usually write about, but they certainly look good, and the quality looks a cut above the rest too, so you might not struggle too hard to justify the extra few dollars. Here’s what they have to say about themselves:

We are an nyc based t-shirt
company called Munchiebrain. We are all about combining fresh graphics with
content – each piece we create tells a story that we hope connects like
minded people to create positive change. At times we donate to certain
organizations such as the Conservation Fund’s Go Zero program with our
Global warming t-shirt (which is currently sold out, because of the high
demand). In the coming weeks, we will be adding more women, children and
organic pieces to the collection.

At the moment they’re also running a promotion so that you can get 20% off your order using the coupon code GETMUNCHIES at the checkout.


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It would appear that this tee is no longer for sale on Local Celebrity‘s site, at least I can’t see it listed in either the men’s or women’s sections, so I’m afraid that there’s limited value in this review to those of you who were in the market for a tee with sunglasses on it with a silver foil print, but it does still provide a decent overview of LC and their product quality.

This design rolls along Local Celebrity’s familiar territory of tees that I think I could either love or hate based almost entirely upon the person that is wearing it. If I’m wearing it, obviously its awesome and ironic and cheeky, but if one of these guys was wearing it, I’d probably want to hit them round the face with a shovel. I don’t know if it was intentional, but I do like the subtle traffic light colourway, especially when its in the context of “let’s do something shady,” its almost as if the t-shirt defines levels of ‘shady’ and you can choose just how shady you want to be.

I do feel a bit like a broken record by now (and there’s many more tees still to come!) but Local Celebrity do make excellent t-shirts. I would be willing to question whether a t-shirt made of feathers from angel wings would be as soft as this, and you can quote me on that, in fact, I think it would be awesome if someone did. The print on this one feels exemplary as usual, although there is actually a small printing imperfection on the text at the top of this one, although I guess that since this is meant to have a bit of a vintage/retro look to it that they can get away with it more than most companies can.

Local Celebrity

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When the postman delivered the familiar screenprinted EIO envelope a little smile came across my face. There’s something about EIO Clothing that makes me feel a bit like a rockstar, which may well be because EIO make tees worn by rockstars… and Mika.


Things got even more rock when I pulled the tee out of its wrapping paper (not pictured, but it is a cool touch). This tee had gold foil on it, I’ve always thought that there was a certain audacity to printing with gold foil, its flashy, its attention grabbing, and almost completely unnecessary in the best possible way. I maintained my recent run of tee-test professionalism by wearing this tee last weekend, and people loved it, specifically my various lady friends loved it, the guys didn’t really notice, but that’s probably because the butterflies make it a bit feminine for most of my boys. Butterflies and a record player (or a ‘deck’ as the kids are calling it) might not exactly be a combination that everyone will love, but I can almost see a connection,


I’ve never received a tee with gold foil on it, so its hard for me to tell how it compares to other tees with foil on them, but from what I can tell the printing is very sharp, especially considering that we aren’t exactly talking about big blocks of foil, there’s some thin lines and details there that have been dealt with very well. EIO do admit on the product page that the gold foil will distress with washing, and recommend hand washing the tee, so I guess that’s something that you should be aware of, I’ll try and give you an update on how well it washes, but considering how many tees I have it could be many months before I’ve worn it enough times for a washing test to produce conclusive results. The new custom hang tags look pretty freakin’ awesome too.

Costiness=£23.95 (currently on sale, regularly £29.95, both prices include free worldwide shipping) Link

41.jpg 51.jpg 61.jpg 71.jpg 8.jpg


Question Mark! Colon! 300detail.jpg

Turn Nocturnal made their first big splash by telling us about how huge type looks, then they planted their flag squarely in the Sans Serif camp, and now they’ve managed to even make ampersands asterisks and question marks look cool.Costiness=$25 Tee Link


The Magic Jebus Piece by Corner$tone Hero @ Karmaloop

I only picked this tee because of joke in the Simpsons where Homer shouts “save me Jebus!” for some reason. Seriously, that’s how I pick items for recommendation. I guess that the gold foil kind of attracted me to it as well… what can I say, I’m a foil addict!

I’ll just give you the blurb (which also contains the text of the print):

The Gbus Tee features a cotton composition, and a print on the chest of the illest deal on earth. A Magic Jebus-Piece for what? 19 Dollars! Get blessed with girls, money, more chains, and money! All of that for nineteen bills.

Here’s my issue with that, if you have “all that for nineteen bills” in the blurb, and “$19″ actually printed on the shirt, you should sell the tee for $19, not $36. I realise that its the ‘Magic Jebus-Piece’ that is being advertised as $19, but still, there just feel like there’s something wrong with having a price on a tee which is less than the price you paid for it, much like how I won’t wear anything with XXL on the print now that I’m not an XXL.

Costiness=$36 (ridiculous!) Link (get closer to that $19 with the rep code AS7594 which will get you up to 20% off and support HYA)


Polyphonic Spree x Turtlehead tees

by Andy on February 17, 2008

Polyphonic Spree x Turtlehead t-shirt range

Last Monday when I was rushing through the To Be Confirmed tradeshow to make sure I could get to the train station in time, I somehow managed to miss Turtlehead, who were exhibiting at the show. When I was looking through the show press literature on my journey home that they were located in an area I’d missed out entirely, which sucks, because not only could I have met an advertiser and thank them for their support, but also check out their latest releases, including the collaboration with the Polyphonic Spree. I’ll let Turtlehead explain it:
Polyphonic Spree x Turtlehead t-shirt range Polyphonic Spree x Turtlehead t-shirt range

We are launching 3 t-shirts in the “FRAGILE ARMY” series. For these designs we joined forces with The Polyphonic Spree.

If don’t know them – The Polyphonic Spree are a self-described “choral symphonic rock” group from Dallas, Texas. The band is made up of anything from between 10 and 23 members playing everything from drums, bass, guitar, flute keyboards, trumpets and violins.

These designs are all based on the name of their latest album – Fragile Army. There are 3 different designs available in guys and girls styles and a very very limited edition silver design limited to 50 t-shirts worldwide. Check out the album too – it’s amazing.

Polyphonic Spree x Turtlehead t-shirt range

Oh dang, they’re covered in hearts, why wasn’t this one of my Valentine’s posts!Turtlehead


The Pistol by Tank Theory @ Karmaloop

by Andy on February 13, 2008

Pistol t-shirt by Tank Theory @ Karmaloop

Now this here is a really clever design, I love the way that the head seamlessly transitions into being the butt/handle of the revolver, and as ever, there ain’t nothing wrong with putting some gold foil onto a design, especially a gun, it kinda makes it feel like we’re in an African dictatorship!

Oh, and there’s an oversized, Thank Theory branded bullet on the back right should, which looks kinda badass since its in gold too, if it were in white then it would probably just look like a bird crapped on your shoulder.

Costiness=$24 Link (get up to 20% off your order with the coupon code AS7594)


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