frustone

I wrote about this Italy-based company a few weeks ago and mentioned that I couldn’t really work out what ‘frustone’ meant, despite having it explained to me by the owners and them selling a t-shirt that is actually called ‘Definition of a Frustone.‘ Well, I think I’m getting closer, but I’m still not 100% there with it. Clearly, ‘frustone’ can mean ‘problem’, I’ve gathered that from this tee, but when it was being sent to me I was asked to let them know when it arrived, “because the mail here in Italy can be a bit frustone,” so I guess that it can mean something that is a bit flaky too (and most likely corrupt judging by my semester of studying Italian politics).

The design is obviously a moderately simple affair, based upon the iconic images taken on the surface of the moon (and they were) by the astronauts of the Apollo 11 mission. I can’t find an image where Neil Armstrong is saluting the American flag like this, so I guess the Frustone crew have taken a bit of poetic design license there, but it’s a solid looking image, and the addition of the little footprints suggests that they can handle printing more intricate work than this fairly blocky image.

One of the reasons why I was excited to receive this tee was because I’ve never seen, touched, worn, or even smelt (what? I do this stuff for you guys!) a bamboo t-shirt, and that’s what Frustone print all their tees on. I’d heard good things about bamboo (and not just its ability to be used as scaffolding), and whilst I’ve got no idea about how it will survive over the course of time, I am really impressed with it at the moment. Its very soft, fits well, and has a bit more stretch to it than a regular cotton tee, meaning it can be a bit more forgiving if you put on a few pounds over winter. Oh, and apparently bamboo shirts are better for the planet, which is nice. The print is decent too, solid but not too heavy, and with no imperfections. I guess you could say that this tee isn’t frustone… or not, seriously, what does this word mean?

Costiness=€24 Guys buy it here/Girls buy it here

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