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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.


gama-go t-shirts

GAMA-GO will be releasing their latest season (which will see a quite epic number of tees being added to their store) next week, but before that they’re holding a big sale, with all their shirts dropped down to $18 for 48 hours, which is actually more like 46 hours at the time of writing, and probably less by the time you’ve read this. Basically, the sale started at 11am PST today and will be going on until 11am PSt on March 2nd. Their tees are usually $28 a piece so this does represent a really good saving.


new GAMA GO t-shirts

For those keeping count that’s 24 new designs from GAMA GO up there, pretty huge release if you ask me. There’s some real lookers among the bunch too, including the shirt which has the illustration on it that we gave away a couple of weeks ago. There’s too many for me to delve in individually, but I can practically guarantee that you’ll find something you like over there if you check out their new stuff.


We have a winner in the GAMA GO contest!

by Andy on August 19, 2011

Gama Go contest image

WOW, you guys are incredible. This competition has received the most entries ever for a Hide Your Arms competition, around 200, I’m pretty humbled to be honest, it’s awesome that HYA can be associated with companies like GAMA GO that have such a large and dedicated following.

Of those 200-ish submission quite a lot were along the lines of “does this make my tail/butt/arms/other appendage look big”, they were funny, but of course if there are lots of them I can differentiate between one and another, so they couldn’t be winners. Another fun topic a lot of people liked to riff on was that the Yeti was in a gymnastics competition. Oh, and Michele Bachmann, you guys do not like Michele Bachmann. Some of them were just downright weird, I think some people are taking out personal issues on our mythical and extinct buddies in the illustration (you know who you are). Special shout outs go to Edward Thorp, Ginger Valentino, Brian Chapman, Anja Lee, Emily Breedlove, Felipe Salazar, Ben Brown, and Marcus Brown (they’re probably not related) for submitting lots of entries. Of course since I’m mentioning you guys now you know that you will not be enjoying the sweet taste of victory. Nope, our winner is Dave Hurwitz, who submitted this deceptively clever caption:

Excuse me, but have you seen Fay Wray?

It may make me sound uncultured, but I have to admit that I scurried to Google over that one, and it made me smile when I realised was Dave was hinting at. Nice caption Dave, I hope you enjoy the illustration!

Thanks to everyone for taking part, more competitions should be coming up on HYA soon, and thank you very much to GAMA GO and Wednesday Kirwan for producing an original piece of art especially for the contest.

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Win an original illustration from GAMAGO!

by Andy on August 10, 2011

gama go illustration


I have teamed up with GAMAGO to give away a very cool prize to one lucky winner. One of their talented artist’s, Wednesday Kirwan (check out her portfolio, it’s delightful!), has drawn this original pen and ink illustration featuring two of their iconic characters specifically to be given away in this competition.

GAMAGO are gearing up to release their Fall 2011 collection (debuting next week), but you can consider this competition a sneak peek because the hand drawn illustration above is going to be one of the shirts in that collection.

As ever, I want to make it as easy for you guys to enter the contest and have a chance of winning this one-of-a-kind prize. All you have to do is think of a caption to go with the design (it has a yeti and a dinosaur on it, feel free to let your imagination run wild), and submit it using the form below. The winner of the competition will be judged by me to have submitted the best caption to go with the illustration.

The competition is open for entries between now and midnight GMT next Wednesday (August 17th), there are no restrictions on where you have to be to enter (by which I mean anyone, anywhere in the world, may enter). Usually I say people may enter my competitions just once per e-mail address, but as this competition will be judged I encourage you to submit as many times as you wish. Please make sure that you include a working
e-mail address with your submission, as the winner will be contacted via e-mail, and if that e-mail bounces back, I will pick another winner. Of course, I will not be using the e-mails for any reason other than to notify the winners, once the contest is over I’ll delete the submissions so I retain none of the addresses. Upon notification the winner must respond within 3 working days otherwise I will have to pick another winner. I think that should cover everything, if you have a question please leave a comment below and I will answer it as soon as possible.

Your Name (required)

Your Email (required to contact winner)

Your Caption


Gama Go x UNCOMMON iPhone cases

by Andy on June 7, 2011

Post image for Gama Go x UNCOMMON iPhone cases

This isn’t an iPhone blog, but when Gama Go told me about these cases they were too cute to just leave in my inbox, and they haven’t even been properly released yet! There’s 8 designs and they’ll be getting 10 of each in at the SoMa store in San Francisco soon before the cases are released properly in the summer. Read more about it here.


Gama-Go’s 24-hour hoodie sale

by Andy on September 23, 2010

Gama-Go sale

If I’ve got my time zones right the 24-hour hoodie sale should be starting right about now at Gama-Go. All their hoodies are $44 until noon tomorrow (Friday) PST, which is a saving of $20 on the usual price, so about 1/3rd off.


Post image for Too Big 2 Fail monster t-shirt by Gama-Go

It’s weird how the phrase “too big to fail” has become such common parlance in English speaking countries, may I suggest that we try an popularise the phrase “hey asshole, how about taking responsibilty for your own mistakes?” Damn fine tee though from the Gama-Go crew, they’ve got a few other new tees in store too, I think possibly a redesigned website, and they just switched their shipping system to a flat rate of $5 yesterday.

Costiness=$28 Buy it at Gama-Go


gama go store

Coty actually visited the Gama-Go store back in April as part of his trip around the US, but for some reason it’s taken me until now to point it out to you guys. Coty doesn’t go into too many details about the store (though really, how much could he write?), but it sounds good, and there’s plenty of pictures for those of us that wish they could make a trip there, if only there wasn’t an ocean between us.

Check out Coty’s post here, and if you missed it, here’s my interview with Greg Long, one of the GG founders.

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Interview with Gama-Go Founder Greg Long

by Andy on March 22, 2010

gama-go interview with greg long

I’m really getting into this whole interview thing, it’s fun asking interesting people questions and getting entertaining responses, and I think that the more of them I do the better I get at asking questions, or perhaps it’s just that I’m asking the right people questions, because Greg Long (one of the founders of Gama-Go) has given me some great answers to the various questions I asked him about life, San Francisco, his eclectic clothing/art/homewares/everything brand, and how to survive a bear attack.

I’m not going to do the clichéd blogger thing of suggesting that you get a cup of coffee and put your feet up to read this interview since it’s pretty long, but it’s a really enjoyable read so I think it is deserving of your time, and if you were thinking of heading to San Francisco some time (as I know the C-Dog is this week), there’s some great tips you’ll want to check out.

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109 I love NY style t-shirts for you to love

by Andy on December 14, 2009


After the success and popularity of my previous list posts such at the 202 Star Wars t-shirts and robot lists (and of course the ridiculously meta list of t-shirt lists), I started saving up links of tees that fit into various categories, but there’s no point me just saving them up indefinitely, so it’s about time I started posting all these lists, most of them don’t quite breach the lofty barrier of more than 100 items in a list, but as they say, it’s not the size, it’s the amount of time Andy spent thinking up the metaphor.

As fasr as t-shirts go, few are more iconic than the design Milton Glaser created to help promote New York (the state, not just the city) back in the 70s. That design has gone on to be used in hundreds of different ways and become part of American pop culture, so it’s hardly surprising that the style has found it’s way onto more than a few t-shirts.

As ever with my list posts, THEY ARE NOT IN ANY RANKED ORDER, the numbers are merely there to keep track of the amount of tees in the list. I say this every time and no one seems to listen, it’s as if you skip the intro and move straight on to all the tees! Also, there are some affiliate linked shirts in there, so it’s possible I will earn money from people buying certain t-shirts on this list, but as I’ve listed just about as many as I could find, it’s hardly surprising that some of the companies have affiliate programmes. Some of the tees in the list are sold out already, and depending upon the success of this post some of them could become sold out in the future, but they could also be reprinted, so in many ways these tees are like Schroedinger’s cat before you click on the link. The list has been split into two pages to make things a little bit easier on my server, but please click through to the second page, because some of my favourites are on there and I think the list finishes pretty strongly, so they’re all worth checking out.

As ever, any exposure you can give to the list (stumble, tweet, delicious bookmark, blog post, digg, ill-considered full-back tattoo) will be greatly appreciated, and I’ll write up a thank you post with links back to everyone that helped in a couple of weeks. Now let’s go love some t-shirts!

I heart Something by The Tee Party – From $15.99

I heart Google by NerdyShirts – $19.97

I have never seen Star Wars by Reece Ward at RedBubble – $24.34

I Bike SF by Super7 – currently unavailable

I cannot remember much about the weekend by Regal Clothing – £17.50

New York Loves Me by Local Celebrity – $28

I heart TPM by The Printed Mind – $19.99

I heart LDN by Clothing For Culture – £25 (various colours available)

I heart New Year by ha-wear at Etsy – $20.99

I really just want to have sex with you by DeezTeez – $14.99

I Texas NY by Saltlick NYC – $58 (yeah, I know)

I Square Pixels by Bytelove – €22

I bomb NY by The Originators – $25 (I assume ‘bomb’ is a graffiti term?)

I Love Coffee by Kirksey Wells for Threadless – $12 (currently sold out)

I dyslexia heart by Busted Tees – $20

I Steel Pittsburgh by Peoples Cartel – $28

I heart my nerd by – $22.95 (available in many colours and as a hoodie)

I love Beatport by Beatport – $24

I love Apple Pi by Adam de la Mare at RedBubble – $25.94

I Used To Love Her by UNDRCRWN – $28 (currently sold out)

I Love To Cook by Pyknic Clothing – $26.98

I love toxic waste by Found Item Clothing – $21.95 (as seen in the film ‘Real Genius’)

I USB Geeks by Lola Camisetas – €11

I love zombies by Mike Friedrich for Scribtee – £15.40

I Uzi LA (I don’t know where to buy this but I’d like too)

I love love love polygamy by Busted Tees – $20

I Love Love by Blend Apparel – $29.99 (printed on a bamboo tee)

I Disco NY by fauxsure at Etsy – $23

I’m apparently not too happy with LA by Rogue Status at Karmaloop – $18

I love Electric Zombie by Electric Zombie – $10 (on it’s last printing and only available in large)

I rock out to Metal by Ex-Boyfriend – $24.99

I heart nerds at Zazzle – $32.60

I Love Pixels by zerotees at Skreened – $23.99

I F LA by Lipstick Prohpets – $26

holly madison 190909
Holly Madison loves Candy (and publicity) and I have no idea where to buy her top from.

I heart NY (with gold foil) by Christopher – $34

I heart LA (with gold foil) by Christopher – $34

I love shoes bags and boys by House of Mental at MoreTVicar – £22

I love Mushrooms by Tee and Toast – £20

I can Street Art by Cotton Factory – $15.99

I bike LA by Local Celebrity – $28

I Sample Favela Funk by PalmerCash – $22.97

I love New York Girls by Monsieur Steve – €19

I Love/Stake Buffy by ThinkGeek – $18.99

I love the Poker Room, no clue where you can buy this, I just like the photo.

I Love Lamp by snorgtees – $16.11 (currently on sale)

I Love Boxed Wine by NoiseBot – $22.95

I Bike Bike by Cotton Factory – $15.99

I Miss NY by Lipstick Prophets – $32

I bread clip bread clips (& I don’t get it?) bySport Coat Clothing – $13

Click here to visit the second page of this list, there’s some really great tees coming up, I promise!


Argyle Mountains by Gama-Go

by Andy on January 25, 2009


You know who’s consistent? Gama-Go, they are consistent. The designs are interesting but not to crazy, plenty of little touches like contrast coloured strings, contrast hood linings, and sometimes putt a little sometihng extra on the sleeve like they have done with this hoodie. When I first looked at this hoodie I didn’t actually notice the mountainous aspect, presuming that it had raglan sleeves, but then when I realised that it wasn’t, I got the joke, and it’s actually pretty clever.

Costiness=$96 Buy it at Gama-Go


Bling Buffet by Gama Go [Rumplo Rocks]

by Andy on December 19, 2008

Sorry about having to use a close-up as the main image, but all the other ones that Gama-Go have for this tee are a tad too small. You can (just about) see how it looks on a tee if you check out the gallery.

It’s a little unfortunately that there is repitition on the tee, but I guess that a lot of buffet’s are like that, you go up to a buffet thinking there’s going to be lots of different stuff, but then you notice that everything ends up looking and tasting kinda the same… tee still looks nice though.

Costiness=$28 Buy Bling Buffet at Gama Go / Rumplo Link

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Nick Mannion MOD:1

The Urban Retro crew are clearly just waiting for the day when our robot slaves inevitably rise-up, stop riding bicycles for our amusment, and enslave the rest of us because they’ve been appeasing the robot world with so many fine, fine robot-based products in their store. They’ve added t-shirts by Dephect and Terratag, vinyl toys, iPod & iPhone gelaskins and even some Poketo wallets that all benefit from that extra touch of awesome that can only come from having a robot-based design.

Throughout the whole month of April you can get 15% off your order (that doesn’t necessarily have to involve robot products… I think) by using the coupon code LOVEROBOTS. There’s that number 15 again, this is getting kinda weird!

Check out their blog post all about the latest releases.

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Deathbot Stockpile by Gama-Go

by Andy on January 24, 2008

deathbot stockpile hoodie by gama-go
Hold up, ho-ho-ho-hold up! Deathbot? I can’t believe I missed this off the robot posts!

I like the way that this is an all-over hoodie without being too stereotypically streetwear, I guess that’s probably because the colours don’t contrast too much, except for the lovely dash of colour that pops from the inside of the hood. Having the drawstring being the same as the inner hood colour is a great touch too. Isn’t it odd how I like the design because the colours don’t contrast too much, yet one of my favourite parts of the piece are that the hood and drawstring are an injection of bright colour. I truly am a fickle beast.

Costiness=$84 (free US domestic shipping) Link


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