Posts tagged as:

how to start a clothing company

Daily Tee & News Roundup for October 27th

by Andy on October 27, 2011

lady gaga halloween t-shirt

I don’t think I’ve ever seen a shirt that references Lady Gaga before, so that’s something new from TeeFury.


Yup, the Disney logo is a shirt meme, fortunately the designs I’ve seen so far have been pretty cool, and I’d count this offering from Qwertee amongst that group.


Interesting shirt from Tilteed (that I presume they’ve sold before since they have model shots of it), nice big print on it.


Stupidhurts.us have been cranking out the new designs recently, huh?


Excellent work from former HYA writer Randyotter at Shirt.Woot today, this may well be the cutest penguin shirt I’ve ever seen.


Fun shirt from RIPT today, though of course no one will know you’re wearing it in Winter because you’ll have several layers on top.


Nicely done Portal shirt at The Yetee today.


Pity that you won’t be able to get this 24tee shirt in time for Halloween, I’m sure it could be useful with a few outfits.


Can someone explain the reference on this TeeRaiders shirt/hoodie? Is it referencing an actual event or is it purely invented by the artist?


Lovely starry negative space design by Loviu today, right up my street.


When memes and games collide at Shirt Punch today with ‘Snake in a Box’.

Catch of the Day Tee again don’t have anything on their site, I wonder why they don’t put up a message when they haven’t got a shirt to offer, or why they don’t just run the shirts for another day of sale.


Ugmonk have got a new lookbook that reveals no new tees, but does look pretty.


The Daily Street have a roundup of Johnny Cupcake‘s Halloween release event in London.


Dark Bunny Tees have put a new shirt up for pre-order, this one celebrates The Last Starfighter, and the first 100 orders will also receive a free Space Invaders styled poster.


Glennz has cut the price of all the ‘scary’ shirts in his catalogue to $13.95 until the end of the month.


How to start a clothing company takes a look at the pros and cons of screenprinting vs. direct to garment printing.


Mashable put out an article not-that-long-ago that called ‘10 Essential Tips for Startups‘, and judging by some of the things I get in my inbox I think that quite a few t-shirt companies could do with heeding some of their advice.


A Better Tomorrow must be getting close to relaunching their site, take advantage of the savings on their own shirts (this offer doesn’t apply to brand stores).

{ 1 comment }

don't start a clothing company

These two articles are a few weeks apart, but they tread a lot of the same ground so there’s not much point posting them separately. Ray from Lowdtown (who is in the process of relaunching the brand and is documenting the journey) has posted an article explaining just how much it costs to start a brand the proper way. People think that you can just put anything on a shirt, print 50 as cheaply as possible, open a Big Cartel store, and you’ll be the next Johnny Cupcakes. It doesn’t work that way and Ray tries to give you a bit of perspective, of course there a some people that do start out with one design and work their way up to being the next Bape, but they’re probably less than one in a million.

Jon Kruse over at How To Start A Clothing Company makes some good point in an article simply called “Don’t start a clothing company.” His site is dedicated to starting and running a clothing company, and he gets 25,000 unique visitors a month, which is 25,000 people either already making strides in the world of clothing or trying to start their own brand, and that’s 25,000 people every month. That’s a lot of people trying to get into a market that I felt was saturated when I started writing HYA almost 6 years ago, and it has grown exponentially since then.

Of course, these guys don’t really want you to not start your company, they just really want you to think about what you’re doing, consider all the angles, think not just about your first release but what happens after that. How are you going to market? Who are your potential customers? What is your price point and potential profit? How many shirts do you need to sell to fund your next release? Are you going to sell online, at craft fairs, open a pop-up shop, a permanent store, wholesale, a combination of these? Who will print your shirts? What printing method will they use? What blank shirts will you use? How much does shipping cost? How will you package your shirts? What happens if someone wants a refund? Who will design your shirts and branding? Who will design your website? There are literally hundreds more questions that you need to ask yourself, I just thought of those in a minute or two as a few examples. By all means, if you have a vision, go with it, but please be aware that t-shirts are not a path to riches for the vast majority.

{ 1 comment }

Watch Derek Deal’s Design Process

by Andy on August 1, 2011


This video is the best part of a year old now, but I’m sure that it will still be of interest to people looking to see how an accomplished designer like Derek Deal gets his work done. If you’d like some words to go with the video, and a bit of a walkthrough written by Derek, check out this post on How To Start A Clothing Company.

{ 0 comments }

turtle t-shirt

I may not know too much about the printing/manufacturing side of the t-shirt industry, though I am learning throughout this HYA tee and upcoming artist series process, but one thing I have learned so far is that there is no point in me trying to do everything myself. I know what I’m good at (rambling on the internet) and I know what I’m not (most other things). Jon Kruse has written a great post about outsourcing and delegating your workload when trying to run a t-shirt business that says what I just said, but in a longer and more entertaining way that actually explains why you should delegate.

Check it out at How To Start A Clothing Comapny

{ 1 comment }

Get smart with the Thesis WordPress Theme from DIYthemes.