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This video is the best part of a year old now, but I’m sure that it will still be of interest to people looking to see how an accomplished designer like Derek Deal gets his work done. If you’d like some words to go with the video, and a bit of a walkthrough written by Derek, check out this post on How To Start A Clothing Company.
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I’ve covered similar ground to this before in my post “How to customise & recycle your old t-shirts“, but people are tweaking methods all the time and coming up with new ideas. Also, that photo looks lovely.
Insstructables: How to make t-shirt bracelets.
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One of the compromises of using a hosted storefront like Big Cartel or Storenvy is that even though you do get some degrees of control, you’ll not be able to configure every aspect of the system the way that you would like. For a lot of people this is okay, they just want a simple storefront that they can use to sell their tees, but it does of course have a few drawbacks.
I am quite sure that Big Cartel are well set up for search engine optimisation within their system, but there are a few things you can do to further help yourself and hopefully move up the rankings in Google searches, hopefully getting you more sales in the process.
Tonka Park is a small Big Cartel Theme shop (the HYA shop actually uses one of their themes) has put together a short guide with four things that you can do to your store quite quickly and quite easily that should help your SEO almost immediately.
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My buddies over at Found Item clothing have put together a really interesting series of posts showing you how to speed up the aging process and give your brand new shirt a more vintage look. The posts haven’t all gone live yet (they will be by the end of the week), but there’s already some really good information there including step by step tutorials showing you show to age a t-shirt using different processes. They’ve clearly put a lot of work in so it’s worth taking a look, and the results of some of the processes look really good.
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If you’re well into launching your fifth season of t-shirts this guide probably isn’t for you, but if you’re just thinking about getting your toes wet in the exciting world of t-shirt commerce then I would very much recommend checking it out. To someone like me who has been reading guides like this for years there aren’t really many shocking revelations, but it is a really well-written guide that covers all the bases and gets you pointed in the right direction and gives you plenty ideas about things that you will need to research further. In fact, I think that the most important thing anyone can do before committing to starting a brand is doing more research than they think they need, because when it comes to tees there is no such thing as too much research, whilst getting out there and just doing it can teach you a lot, by the same token you can save yourself a lot of time and money by hitting the internet hard first and making sure you know exactly what you want.
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