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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.


Hidden Message Tees by CLOT

by Andy on November 28, 2008

One of the reasons why I like streetwear companies is because they seem to really enjoy trying something different and pushing the envelope, and these tees by CLOT are a great example of that. From certain angles, this range of tees look as if they just have a solid pattern on them, but then if you catch them just right a hidden messages is revealed, saying something apparently powerful though actually kind of meaning-less like “Fuck the Paparazzi,” “Only God can Judge Me,” and “Sex is not a crime.”

According to Hypebeast:

The set will launch November 25th, 2008 at the Juice store in Hong Kong and while the white “Sex is not a crime” version will be exclusively sold at Malaysia’s Playground.

I’m a little annoyed that I’ve just found about about this Juice store in Hong Kong, because it looks really cool and I never went there back in February, despite staying in a hotel that was less than 10 minutes walk from Causeway Bay the shopping Mecca (it was amazing) where the shop is located.

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HomeRoom’s Fall/Winter Collection looks hot

by Andy on November 21, 2008

You see, the clever thing about that title is that in Fall and Winter its generally quite cold, whereas I’ve described the clothing collection from HomeRoom as being hot, in the blogging biz we call that “writing things which are contradictory because you think they’re funny even though they’re actually kinda lame.”

Asymmetric? Thumbholes? I’m intrigued! I’m sure you’ll be looking at these and thinking that they’ll be crazy expensive, but the most expensive item in the range is $132, which I don’t think is bad at all.

Homeroom Store [via HypeBeast]

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Like a lot of people across the globe I picked up a copy of Grand Theft Auto 4 last week, although I didn’t wait outside a shop at midnight, I just went to a supermarket on Friday (violent video games and a wide selection of fresh fruit and veg? Thanks Tesco!). The detail-level in the game is pretty amazing, Karl Lagerfeld even has his own radio station(!), and the in-game clothing is no exception. Hypebeast noticed (or at least reported on first) that the most hyped hoodie ever… ever, Dead Serious by LRG is being worn by people in Liberty City. I don’t know if Nico Bellic (your character) can buy and wear the hoodie, but I don’t think its really his style anyway.

Photo credit: Hypebeast [via DJC]


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