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Post image for King Apparel AW12 arrives at Sturban Clothing

I was actually thinking to myself over the weekend that Glyn from Sturban hasn’t been in touch for a while, and then when I started work on Monday morning I noticed an e-mail from him, spooky!

He wanted to let us know that King Apparel’s AW12 collection is now in stock at Sturban, and in the process I found that he is a far better writer than I, so instead of me trying to mumble through telling you about the line and end up telling a story about myself in the process, I’ll just copy/paste what he told me:

As winter approaches here in the UK the aut/win clothing ranges start to arrive and one of the first with their split delivery meaning clothing suitable for the UK’s autumn weather is King Apparel.

King Apparel are one of the UKs foremost premium streetwear brands remaining resolute as ever; to develop and grow a clothing brand independently, run by those who live and breath the culture; to create cutting edge design; to deliver impeccable quality and to retain the utmost integrity at every point. Keeping things exclusive with a maximum of 300 pieces or less produced in each garment and a no re-runs or repeats philosophy to retain exclusivity.

With that King Apparel have covered many bases this season with a pricepoint denim coming in at under £55 the Athelstan is set to sell out instantly. Made with the same care and quality of all King garments the Athelstan is setting a new standard, matt black King buttons on the fly, leather K logo patch on the right rear pocket and tan embroidered triple stitch on the rear pockets, these bad boys have been manufactured to perform and sell.

Along with denim King have produced some custom, cut and sew crew neck sweat shirts in classic colour combinations and killer designs, The Prestige with the King lion head logo sells out every season and this year comes in the new exclusive colour Baby Blue. That is supported by what will become classic designs Reign Supreme no fifty shades of grey here just athletic grey with a yellow print and the new East London Kings in Navy with blue print or bad boy black and orange, if you know your culture you will get these designs.

Enough of the classics I said King had covered all the bases and here’s my key piece and whilst others in the streetwear business are playing safe King drop the Duck Camo Rain Mac, BOOM!!!! I love this piece and will be rocking mine any day. King started from scratch and designed the camo and had the fabric produced before they perfected this jacket. I know King Apparel and I have one of their jackets that I wear everyday in the cold morning walking my dogs, it performs and I know the Duck Camo RainMac will too and not only that it looks very, very, VERY cool, sorry did I repeat myself there ;-)

Of course you can get all these pieces plus more from King Apparel and all your other favourite urban streetwear brands from the only place to shop online since 1999 and still keeping it UK and independent all the way.

And yet somehow I’m almost considered a professional writer, madness!


Massive Sale at Chemical Records

by Mr Four Fingers on April 30, 2012

Sale at chemical records

Check out the huge sale at Chemical Records with discounts up to 75% and include most clothing items. I will find it hard resisting buying something.




MarginReports: Trousers London

by Andy on April 19, 2008


Fear not gentle readers, HYA has not turned into Hide Your Ass (now there’s an idea!), but I promised these guys that I’d write something about them even if I don’t have the first clue about the world of premium jeanswear. I met two of the people behind Trousers London at the pre-party before the main event at Margin and they they were great, very concerned about the two friends I took to the party who ‘over-extended’ themselves on delicious free cocktails from the bar. In short, being nice to me will get you a feature on HYA.
The very cool Trousers crest-style logo, which is slightly reminiscent of Threadbanger

Trousers London was officially launched at Margin, though the brand was born in 2007 with the intention of creating a jeanswear label that stood out from other high-end offerings. Here’s how they describe themselves:

Trousers is an experimental, ambitious, future-focused jeans label inspired by London.

From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade. Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.

We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.

Trousers One

Like I said, I know basically nothing about the premium jeans market. I do know that their jeans looked cool, and they’re making all the right noises in terms of not wanting to destroy the planet which is refreshing to hear, and I think that it would be pretty hard for you to disagree that these are fairly unique designs, you certainly won’t find anything like them on the high street. So, I do give their range a thumbs up, but unfortunately my thumbs are of little value in this instance.

At the moment it isn’t actually possible to buy these jeans. Those who are interested in the limited edition garments (just 600 pairs in the first production run) will be available to register their interest in May when the Trousers web store opens, with the jeans getting to them in June or July. If you’re a bricks and mortar kind of person, the jeans will be available in a select few retails stores around the UK and Europe around August/September.

Trousers London

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