A blog about hoodies & t-shirts, with news from the independent clothing world

Johnny Cupcakes Bat-inspired designs

Johnny Cupcakes, never one to miss a trick, sent out a newsletter pointing out that if you want to be the coolest kid waiting in line for The Dark Knight then the above tees may well be what you’re after. I think that these designs were released last month with the new line.If you’re after a bit more Dark Knight japery, check out the avatar of pretty much anyone over at Emptees, they’ve all gone Joker crazy!

Johnny Cupcakes

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Earlier this week when I posted those queue pics of crazed JC fans and attached what I thought was the Summer releases…. I was wrong, the latest round of tees are now available though, I promise!Johnny Cupcakes

Johnny Cupcakes

No cupcakes, what the hell were they thinking?!I think this is the first time that HYA has ever had someone actually do a bit of reporting that isn’t me. I found out that Huzzah Goods were going to be taking a peak at the line snaking out of 279 Newbury Street, asked if they could snap a few pictures, they said they could, and they did. My God I love the internet.

I’ve always thought that my coverage of Johnny Cupcakes was a bit excessive, I do mention them/him quite a lot, but apparently my interest in JC is nothing compared to the dedication of the people that actually camped outside of the store a couple of days before they were even released. Seriously, they spent two days on a pavement just to buy a t-shirt that was limited to 100 pieces.

Click on through for a load of pictures of the line, and an image that I roughly photoshopped of most of the summer range, which is available right now from JC.com, minus the in-store exclusives, obviously.

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Straight from the J-man himself:

I’m releasing 15-20 or so, fresh out of the oven, new t-shirt designs in my Boston, Newbury Street shop THIS SATURDAY June 21st at 3pm.

Also, there will be 2 in store exclusives that you can only get in Boston. One of the in store exclusive shirts is going to be numbered up to 100. Once that one design is gone, it will be gone forever. First come, first serve. I already know that some die hard people will be camping out for this Saturday’s release, starting tonight(seriously). So get there early if you want to own one of the numbered, limited edition, exclusive shirt(s).

See you there THIS SATURDAY!

***Oh Yeah, FREE real cupcakes and Fiji Water with every purchase.

It’s about time they offered some real cupcakes for a change, now people who don’t know what JC is won’t feel so embarrassed when they walk into a store called Johnny Cupcakes and actually expecting there to be baked treats in there.

Johnny Cupcakes

Johnny Cupcakes Bake Sale

I know that some people out there don’t like to spend $35 on a tee, and so avoid Johnny Cupcakes like the plague. But what if I were to tell you that you could get some pretty darned cool designs for $25 and $20, would that be something you’d be interested in? (Why must Entourage be on such a long break!)

There’s a couple of classic cupcake & crossbones colourways in the sale, and I think that a decent tee collection should probably contain one of those (I guess I’ll need to make a purchase then!), so this could be an opportunity to fill in that gap. I’m pretty sure that the bake sale section is ongoing, so keep checking back to see if one of your favourites has been dropped into the mixer before it goes to the big oven in the sky.

Johnny Cupcakes Bake Sale

Johnny is the one on the left

That title is fairly well laced with snark, but its only meant in jest, Johnny Cupcakes is an inspiration to a lot of small clothing brand owners, and he seems like a nice guy too.One of the nice things that he does is give out advice to pretty much anyone that asks. The latest example of this can be found on Emptees, where Johnny has posted about how he runs some parts of his business. If you follow JC (the man and the brand) as closely as I do then there probably won’t be too much that is new to you, but if you’re thinking “who on earth is this man/delicious baked treat hybrid?” then click on through, but be warned, its a pretty long read.

Johnny Cupcakes lays some knowledge on Emptees [Photo Credit: Sean Future]


Johnny Cupcakes LA shoppe SNEAK PEEK 1 from Johnny Cupcakes on Vimeo.

I called it! I totally called it!

My last Johnny Cupcakes post was titled “Johnny Cupcakes is turning into Willie Wonka”, and take a guess what he said in the latest mailout?

I almost feel like the Willy Wonka of t-shirts. I enjoy making people feel like kids again.

Yep, I’m feeling pretty good right now, why? Because I totally called it! If you haven’t noticed, I’m a really bad winner (hell, you don’t want to see me lose), so when I get something right its usually best to just walk away for about five minutes until I’ve stopped gloating.

Anyway, JC has dropped a video (feed reader… readers may need to click through to watch the embedded vid) that explains all the goings on at the new store, it doesn’t give us much more information, but its good to have a video to help me visualise the shop. When this place opens if there aren’t any good pictures on Flickr or the JC site I might have to get my guy in LA to cover it.

Johnny Cupcakes

Johnny Cupcakes Los Angeles Store oven teaser

I love how Johnny Cupcakes seems to have an attitude that magic can happen, and he makes it happen. Its an attitude that I like, and would like to emulate, but unfortunately I don’t own a successful t-shirt business, so my ideas remain stuck in my ideas book (I really do have one).The above picture is a good example of that. Johnny Cupcakes is opening a store on Melrose Avenue in Los Angeles and he’s got the guys who make engineering projects for Disney to create some custom made contraptions that will help to make the shop extra special . That green thing that JC is stood next to is just a tiny corner of a massive 10 foot tall vintage oven that will be in the shop (more pics in the thumbs), presumably non-functioning. I can’t imagine how cool that the shop is going to look in mid-June when it opens, so I’ll be keeping an eye on JCs blog for more photos.

Just so that this post wasn’t a total tease, this weekend (Friday, Saturday and Sunday) you can get free shipping at johnnycupcakes.com by using the coupon code UPS step four of the checkout process. Please note this only applies to US Ground shipping, sorry my international friends.

Johnny Cupcakes

Johnny Cupcakes Los Angeles Store teaser Johnny Cupcakes Los Angeles Store oven teaser

Johnny Cupcakes Kitchen Monster t-shirt series

JC has been getting all anthropomorphic on us, dropping three new designs on us that all involves kitchen appliance’s getting their own back. As ever, great style, funny images (yeah, I said funny, nothing scares the Andy!), and you can still get a free scarf ($35.99 value) if you spend more than $100, which is about 3 tees in Cupcake land.

Costiness=$35.99 Link (Kitchen monster designs are currently occupying the top row of the shop)

I don’t really know what else I should write after a title like that. How about: spend $100 plus at Johnny Cupcakes and you’ll get a free wreath scarf (value $35.99!).

The tee above is newly released too, available in black on white and white on black (both colourways in guy and gal sizes). I’m going to stick my neck out and say that those colourways were chosen because of the black and white Boston cookies?

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