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Usually when I get an e-mail from someone asking me to check out their Kickstarter project I roll my eyes but most of the time I’m faced with people that haven’t really done the research and groundwork for their ‘brand’ and just want to say that they own a t-shirt company. This is not the case with Natural Rejection at all, thankfully, I think it’s actually one of the most well prepped Kickstarter projects (and supporting sites) that I’ve seen in a long time, which probably has a lot to do with the man behind it all, Nathan, being a longtime veteran of the screenprinting industry.

The designs look great (there are six available in the Kickstarter as shown above, but only four will make it through to their fully-fledged store), the pricing is reasonable, and they seem to have their heads screwed on right with the ethics of the brands and where they want to go with it. It’s also more than 50% backed already with 15 days to go, so I think that it’s going to make it, which will hopefully encourage people to be a bit more forthcoming with their pledges.


We all know I’m a big fan of The Affair and their literary t-shirts, so it’s great to see that their first foray into using Kickstarter looks to be going so well, with almost £6k raised, well over their funding goal of £4k, and they still have more than a week to go. It’ll be interesting to see if they manage to hit any of their stretch goals.


Liquid Screen Design Hands On Review

by AndyRocksBluu on April 22, 2013

Hey everyone, today I will be doing a hands on review with Liquid Screen Designs and their upcoming Kick Starer project. Usually when I do my reviews I like to break them down into different categories but that approach wouldn’t  be fair.  Instead, I will explain what LSD is doing and give my 2 cents on the project and what I thought overall.

The Idea:

Liquid Screen Design has figured out a way to make t-shirts change color when ever they come in contact with different temperatures.  Here’s an example:


Here is a blue Liquid Screen Design T-shirt


Here’s me putting a hot iron on a Liquid Screen Design t-shirt


And Ta-da! The t-shirt is now white in the area I applied the hot iron. Pretty amazing right!


And here’s a better view.

My Two Cents:

I personally think this is a pretty cool idea. I think this will be a home run if they were able to figure out a cost effective way to make these shirts and sell them as blanks. I know I would pick up a few to print my Bluu Dreams designs for the summer time. Who knows, this idea can just be a stepping stone into other clothing materials but as it stands now its a pretty cool idea.

Overall: 4.0-5.0

The shirt that I received from LSD was a anvil 100% cotton t-shirt. For those who don’t know Anvil makes pretty decent blanks but not as soft American Apparel (but we have been told the process will work on an AA tee too). As far as the idea I think its great and I’m curious to see how far the good people at Liquid Screen Designs are able to take this idea. I think there could be a really big market in selling the shirts to wholesaler companies. If you like what you see and you want to support Liquid Screen Design Kick Starter program just go here and back this project.  I know I will!

Liquid Design Website:






My usual style is pretty safe, I don’t wear stuff that’s particularly edgy, but I can recognise when an artist has a lot of talent, and Christopher Lovell certainly has that. My feelings towards t-shirt brands using Kickstarter as a mean of launching a brand are mixed, but Big Bad City are already an established entity with a solid catalogue of designs already so I’m totally onboard with them using the service as a way to kick their brand into gear and push on with an expanded Summer range. The pricing levels look pretty good to me too with a large array of options covering all the bases.

At the time of writing they’re getting towards halfway in terms of pledges with another £1000 needed by May 24th, I’d like to think that they’d be able to make it considering the there’s much worse stuff asking for a lot more money (and getting it) on Kickstarter.


Shrt clothing has been running a Kickstarter page for the last 20 days to raise funds for the brand.

Now they have come up with another design and put it onto their Kickstarter page for people to pledge for.

This tee should look great when made, go check them out and make a pledge if you like the Tee.

Andy: You know who loves t-shirt brands talking about themselves in the 3rd perso? Andy loves t-shirt brands talking about themselves in the 3rd person. Nice to see that Shrt have surpassed their £500 goal in a big way, congratulations!


We’re RaveNectar, and we’re launching a t-shirt company unlike anything you’ve seen before.

Our mission is to appeal to the human sense of wonder through VIBRANT, BEAUTIFUL, LOUD clothing — all designed by independent artists from around the world. We’re using a new type of printing called Sublimation that allows us to print all over the shirt in stupidly vibrant colors.

We also support artists — 20% of each shirt sale goes straight to the artist who created it.

Andy: Yeah… it IS still just clothing though, isn’t it? This is a Kickstarter that’s going to need to grab the imagination of a lot of people, these guys are going to be setting up their own print shop to support the venture and obviously that costs a lot, which is why the bar is set at a very lofty $42,000 funding goal… that’s a lot of t-shirts.


File this one under interesting. There’s a company called Flint and Tinder that are used to making belts, rucksacks and manly outdoors things, and they’re now turning their attention to making hoodies, but not just any hoodies of course, hoodies that are built to last.

They argue that we, the general public, have been conditioned by clothing manufacturers to believe that clothes have a short lifespan. People expect something from Primark to last for just a couple of nights out, and they’re priced that way, but there’s no reason why a good quality hoodie shouldn’t last for a long time even if you wear it regularly. F&T give lots of reasons for why their hoodie is built to last, and I’d be inclined to agree with them, largely because they’re offering a 10 year free mending service, so if the seams come apart or you get a rip in it over the next 10 years you send it back and they will mend it for you, not replace it, but mend your own hoodie and send it back.

Clearly, other people think that this is interesting too, because with 40 days to go (I’m writing this on Tuesday afternoon) they’re at $373,097 pledged, far ahead of their $50,000 goal, so you know that if you pledge this will get funded, and they’re not a fly-by-night operation so it’s hard to foresee any problems in them delivering the hoodie n the short term at least. If you want to get in on the action yourself you’re looking at $89 for a hoodie, which actually seems like amazing value if it lasts as long as they say it will.


I have somehow managed to not act on the two e-mails that UnderRepped sent over the past few weeks, and I feel a bit silly now because they’ve clearly got a lot of good stuff going on here, and I’m not the only one to think so, as they’ve managed to smash through their Kickstarter funding target of $6,000 and are now aiming for a stretch target of a whopping $10,000 with just over a day left to go. See, at least I managed to get around to writing about them before it was all over!

The back story is pretty good on this one and covers why their designs are interesting, and I think a good fit for Kickstarter visitors which may help explain their success getting funded.

A few months ago my dad and I were walking down the street and started commenting on who we saw on people’s shirts. It blew us away that the same faces kept reappearing. We repeatedly saw the faces and names of top athletes, actors, and celebrities. While those individuals are important, we wanted to see someone new. And the idea behind UnderRepped was born.

Since we are both involved with medicine, we searched for a shirt that represented someone in the medical field but never saw one. We easily came up with a list of 10 scientists/inventors/doctors we wanted to represent on a shirt because they have made major contributions to the world. We thought it’d be so cool for people interested in science to get the chance to recognize someone they admire in their field and recognize their legacy. And then we realized that anyone with an interest has someone they could represent. Whether it is in science, the arts, music, or whatever…Who invented the electric guitar? Or stethoscope? Or the electrical components in your iPhone? What about the creators behind the camera? All these great inventions and ideas came from people, and I wanted to start a project that revolved around recognizing them. We’ve chosen to do just that by making high quality shirts. So, who will you represent?


I have often wondered why there aren’t more designs about Seinfeld around. It’s a show that is still massively popular and filled with interesting little things people could create designs from, and loads of catchphrases too. I would guess that James O’Boyle feels the same since he is currently running a Kickstarter project for a line of t-shirts that imagine Seinfeld as a sport and created sports logo style designs based around ideas from the show. The popularity of Seinfeld is evident in how well the project has been backed, as at the time of writing with 7 days to go the project is already more than double it’s funding goal with over $4,500 pledged. I like it when I write about projects that are already backed enough to be successful, it means that you know your pledge is going to the person (rather than coming back to you at some point in the future) and makes it feel more like a pre-order than than just throwing money at something that doesn’t exist yet.

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Post image for Excellent advice on how to get your t-shirt line funded on Kickstarter

There’s a really interesting post over at IATT about how to approach trying to raise funds for your t-shirt brand using crowdfunding platforms such as Kickstarter and indiegogo. If you’ve been considering that as an avenue for your potential brand then give it a look, it’s not too long but certainly gets you thinking.


how to get your kickstarter project funded

You all know that I have a love/hate relationship with t-shirt brands on the crowdfunding platform Kickstarter, it can be a great tool for businesses but in many cases it has also shown itself to be a way for people with awful business ideas and designs to waste their own time and money trying to create a brand out of a poor concept.

That said, I think that it’s a good idea to give your project the best chance of success, and if you’re dedicated enough to follow this exhaustive guide about Kickstarter funding then I’d like to think that you’d have put as much effort into your design process to actually have a solid campaign.


Post image for Kickstarter now live in the UK to crowdfund the launch of your brand

In the past I have been rather vocal about my ambivalence to brands using Kickstarter to crowdfund their launch. People can get too ambitious and offer poor value for money whilst looking for a shortcut to having a popular and successful brand with their Kickstarter projects, but there are of course people who create projects that are suitable for Kickstarter and really think about what they’re doing.

Previously, Kickstarter was only open to US-based fund-raisers, us Brits were able to spend our money pledging there, but not raise it, that all changed recently when they added the option for people in the UK to create projects. Even with my reservations about the idea of crowdfunding when it comes to the t-shirt industry I do think it is good for more people to have that avenue open to them. Any of the British HYA readers tempted to launch a project on there to help push your brand?


Post image for Milk N Cookies NY still have quite a long way to go on Kickstarter

Milk N Cookies NY is a start up from a young man called Harrison Bruhn who is trying to push his brand to the next level with a Kickstarter campaign is currently into it’s last four days of running. At the moment he’s managed to get more than $2000 of pledges, and you’re probably thinking that he must be close to reaching his goal, but unfortunately not, he’s set himself the whopping target of $8701 before the project will be funded.

Do be frank, I think it’s unlikely that this project will get funded, but Harrison seems like a good guy so I thought I’d give it a mention and hopefully send a few more pledges his way.


Post image for Winky Boo heads to Kickstarter to raise funds for the classy casual collection

As you more than likely know, Amy from Winky Boo is a writer here at HYA, and a damn good one at that, so it is impossible for this post to lack bias. Amy didn’t want to write the post herself since she felt that wouldn’t be right, and I can understand why she’d feel that way. That said, I’m pretty biased too!

Amy is aiming to raise $4,000 to fund the release of the CASUAL collection which would be ready in time for a Winter release. You’ll notice from the images above that this is a slightly more restrained and simplified design style from Winky Boo than we’re used to seeing. I like it, when a brand is comfortable enough to go small with their logo you know they’re confident in their product. Of course, I love big prints too, but something like this with a smaller logo does add a touch of class to an outfit.

You all know about my gripes when it comes to Kickstarter and t-shirt brands; far too often people do not offer the people that pledge good value for money. I get the feeling that this is something Amy is very conscious of because at every level she’s offering good value, which is what people should be doing when you’re asking people to trust you with their money. Currently the pledge total stands at $0, which I do not like to see, especially when this Kickstarter project is a lot more professionally prepared than most I see from tee companies, so head on over and make a pledge. Even if you aren’t that into what’s in this new collection some of the lower pledge levels allow you to pick up current designs at a discount.


Twin Serpents need your help on Kickstarter

by Andy on September 11, 2012

Post image for Twin Serpents need your help on Kickstarter

In the past I have been pretty vocal about how I feel Kickstarter projects can be a tough line for t-shirt companies to walk. There are so many ways in which a company can go wrong when using that route to fund a line. As with so many things, if you’re a solid business and you approach it the right way then it can be great, and ironically I feel that it is the established brands that are most likely to use it correctly, completely fresh startups tend to see it as a shortcut past the early days of trying to grow a brand, and it rarely works out that their projects get funded.

As I say, established brands often get it right and this is the case with Twin Serpents (which is a rebranding of TwinSrpnt). They’ve got good designs and fair pledge levels so that buyers get a good deal whilst making sure that they will be able to get something out of it too, so pledge support will help the brand in the future, not just with the line that they’re funding now. They’re aiming for $3,500 and with 24 days to go (at the time of writing) they’re $203 in, so there’s clearly a long way to go, but there’s no reason why they can’t make it, so if you see a tee you like give them a pledge.


Naturally Print Your T-shirt Using the Lumi Process

by Heather Abbott on July 18, 2012

Lumi App

Lumi, a Los Angeles based photographic studio and group, has introduced a new technology that enables artists to use natural sunlight to print on t-shirts. Jesse, head of the Lumi project, has been dreaming of and developing this project since her childhood. The Lumi process is incredibly simple:

  1. use the Lumi iPhone app to take your images,
  2. use a USB drive to upload your images into something as user-friendly as a FedEx Kinkos kiosk or other copier
  3. print the image onto a transparent film so you have a high-density negative
  4. coat your apparel or accessory with dye in the place you’ll be exposing your image
  5. place your transparent negative on top of the dyed area
  6. place the project outdoors in the sun
Pumi Print

The sun-printing process only takes about ten minutes and is permanent. All you have to do afterward is wash the garment with the Lumi detergent to remove any remaining dye. This process could really benefit indie brands in sunny climates. I can imagine a brand taking their original photography, up-cycling garments, and printing a special – not to mention eco-friendly – series with the Lumi products.

Lumi has a Kickstarter project that will end on Monday, July 30, 2012. Make sure you visit their site and contribute to their innovative project. There, you can also learn in detail about the full Lumi kit and the Lumi Starter Kits they look to release in the near future.


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