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king apparel

Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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Post image for King Apparel AW12 arrives at Sturban Clothing


I was actually thinking to myself over the weekend that Glyn from Sturban hasn’t been in touch for a while, and then when I started work on Monday morning I noticed an e-mail from him, spooky!

He wanted to let us know that King Apparel’s AW12 collection is now in stock at Sturban, and in the process I found that he is a far better writer than I, so instead of me trying to mumble through telling you about the line and end up telling a story about myself in the process, I’ll just copy/paste what he told me:

As winter approaches here in the UK the aut/win clothing ranges start to arrive and one of the first with their split delivery meaning clothing suitable for the UK’s autumn weather is King Apparel.

King Apparel are one of the UKs foremost premium streetwear brands remaining resolute as ever; to develop and grow a clothing brand independently, run by those who live and breath the culture; to create cutting edge design; to deliver impeccable quality and to retain the utmost integrity at every point. Keeping things exclusive with a maximum of 300 pieces or less produced in each garment and a no re-runs or repeats philosophy to retain exclusivity.


With that King Apparel have covered many bases this season with a pricepoint denim coming in at under £55 the Athelstan is set to sell out instantly. Made with the same care and quality of all King garments the Athelstan is setting a new standard, matt black King buttons on the fly, leather K logo patch on the right rear pocket and tan embroidered triple stitch on the rear pockets, these bad boys have been manufactured to perform and sell.





Along with denim King have produced some custom, cut and sew crew neck sweat shirts in classic colour combinations and killer designs, The Prestige with the King lion head logo sells out every season and this year comes in the new exclusive colour Baby Blue. That is supported by what will become classic designs Reign Supreme no fifty shades of grey here just athletic grey with a yellow print and the new East London Kings in Navy with blue print or bad boy black and orange, if you know your culture you will get these designs.


Enough of the classics I said King had covered all the bases and here’s my key piece and whilst others in the streetwear business are playing safe King drop the Duck Camo Rain Mac, BOOM!!!! I love this piece and will be rocking mine any day. King started from scratch and designed the camo and had the fabric produced before they perfected this jacket. I know King Apparel and I have one of their jackets that I wear everyday in the cold morning walking my dogs, it performs and I know the Duck Camo RainMac will too and not only that it looks very, very, VERY cool, sorry did I repeat myself there ;-)

Of course you can get all these pieces plus more from King Apparel and all your other favourite urban streetwear brands from sturbanclothing.com the only place to shop online since 1999 and still keeping it UK and independent all the way.

And yet somehow I’m almost considered a professional writer, madness!

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I can’t lie (and that’s a fact, I’m a terrible liar), these hoodies from Urban Retro aren’t mad-cheap, but they do have some significant savings on their original prices (up to 40%), £15-£20 off seems to be about normal. Brands available include Supremebeing, King Apparel, SeventySeven, and there’s a couple by Joystick Junkies too.

Urban Retro’s hoodie Selection

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Ethics by King Apparel @ Urban Retro

by Andy on May 28, 2008

Ethics by King Apparel @ Urban Retro

Bats, trees working their way across the zip, some sweet neon piping contrasting with the somber colourway, and even a custom zipper, what’s not to love? (first person to say ‘the price’ gets a pat on the head’)

Costiness=£64.99 Link

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