Here’s a couple of events going down in the LA (yeah, I know, they get all the cool stuff) and Boston wings of the Johnny Cupcakes Empire. The best part about these release parties? Johnny Cupcakes will actually be giving out cupcakes for a change!

There’s Something In The Cupcake Mix Series 3

With the recent store opening of Johnny Cupcakes Los Angeles, hundreds of die hard fans flew in from all around the country to sleep on the street of Melrose Ave, awaiting for the grand opening of this coveted brand. Johnny Cupcakes flagship store in Boston is used to this type of excitement from fans.

There’s Something In The Cupcake Mix is a yearly Halloween t-shirt release party. Every year, Johnny Cupcakes releases a series of 4 limited, exclusive, monster-related shirts that sell out quick! This year, they should sell out even quicker. Every shirt is numbered up to 150 — but since we’re splitting them between both shops (Boston + LA) — there will only be 75 shirts of each of the 4 designs. Once they are gone, they are gone forever. All shirts are packaged in cupcake mix boxes, with hidden monster trivia pertaining to each of the monsters, a scratch and sniff sticker on top, as well as sprinkles that you have to dust off of your boxed t-shirt.

Doors don’t open until 9pm, but we suggest you getting there early. Feel free to come days in advance to wait in line with other fans. This year, we’re having all of our customers wear their best costumes to the release. We’re giving out free shirts to the first 100 customers. We’ll also be giving out real cupcakes and other treats throughout the evening. Photos and videos of the events will be posted on JohnnyCupcakes.com.

Doors open at 9pm
Wear your best costume!
Very limited - will sellout that night!

Friday October 17, 2008
279 Newbury St
Boston MA 02116

Saturday October 18, 2008
7959 Melrose Ave
Los Angeles CA 90046

From what I’ve been told, the lines will have already started forming for this (crazy!), but maybe if you run down now then you’ll be close enough in line to actually pick up one or two of the limited edition tees.

Johnny Cupcakes

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Tags » boston • Bricks & Mortar • halloween • johnny cupcakes • LA • release • release party • T-shirts

Johnny Cupcakes LA shoppe: Webisode #4 from Johnny Cupcakes on Vimeo.

Here’s a video which shows off the cult of Johnny Cupcakes. Its a load of interviews with fans (and JC’s parents) from the day when the LA store opened, and I really enjoyed watching it, not just because I got to see the insides of the crazy store, but also because it was genuinely heartwarming to see how far these people would go to support one of their design heroes.

Johnny Cupcakes

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Tags » Bricks & Mortar • fans • johnny cupcakes • LA • Los Angeles • T-shirts • video

Another day, another back to school sale. This time its Johnny Cupcakes getting in on the action, so if you were one of the people refusing to buy a JC tee because they’re usually around $35 a pop, now you can complain that they’re around $25 a pop for a limited time.

Oh, and his LA store is open now, there’s tons of pictures on the site of the new store, for which there was a line of around 600 people for the opening (were they selling iPhones or something?).

Johnny Cupcakes

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Tags » bricks and mortar • johnny cupcakes • LA • Los Angeles • retail • sale • T-shirts