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lazy oaf

The Illustrated Mind at Margin London

by Margin London on January 23, 2013

The Illustrated Mind by Boy Parker at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

The Illustrated Mind by Boy Parker at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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Lazy Oaf X Batman Bat Repeat T-Shirt

by Ricardo on July 18, 2012

Lazy Oaf decided to celebrate the forthcoming film The Dark Knight Rises by making a set of garments inspired by DC comics character Batman. I mean look at this Batman t-shirt, even Superman would want to wear one of these. Grab yourself this Lazy Oaf x Batman Bat Repeat collaboration t-shirt and let your Batman quest begin.

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T-shirt news for March 5th

by Andy on March 5, 2012

skyrim simpsons t-shirt

Skyrim meets The Simpsons at TeeFury today, why they meet, I don’t particularly know.


I nice original heart design at Shirt.Woot today.


What happens when Optimus Prime gets transported to the Metroid universe at RIPT.
[click to continue…]

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coconut face t-shirt

I see this and all I see is an episode of the Mighty Boosh.

Costiness=€24.90 Buy it at Human Empire

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I Read Books T-shirt by Lazy Oaf

by Andy on June 13, 2010

i read books white t-shirt for men by lazy oaf

Costiness=£25 Buy it at Lazy Oaf

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I’m sure some of you will be disgusted, but I actually quite like the concept of Big Brother; putting people in a house and watching what happens could be interesting, I just don’t like all the tasks they get given, they’re obviously there to make the show more entertaining and to ensure there will be drama in the show, but I don’t like them, making the show more organic would be to my liking.

Anyway, Celebrity Big Brother kicked off on Sunday night, and then on the Monday show I couldn’t stop myself checking it out, curiosity got the better of me (I usually manage to avoid these kind of shows). One of the contestants this year is rapper Lady Sovereign, and I was sure I’d seen the tee she was wearing before. I was sure, but not sure enough to know who made it. So, as is the way these days, instead of researching it myself I just asked people on Twitter (I didn’t even google it now I think about it). Within an hour I had an answer from Regal Clothing, the tee (and necklace) are from Lazy Oaf, whose Kingly Court shop (just off Carnaby Street) I went in when I was down in London last month. Mystery solved!

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Concrete Hermit’s Christmas Bonanza

by Andy on December 3, 2008


Here’s the details:

Just to let you know we’ve got a Christmas Bonanza here on Sunday December 7th from 11-6pm where we will also have Lazy Oaf, Peep Show and Garudio Studiage selling prints, jewellery and other gifts as well as mulled wine and special offers on some of our products, as well as a Print Sale this coming Thursday December 4th 6-9pm to coincide with the First Thursdays event. We’ll have our entire print collection out of the drawers and up for grabs, with work by Ian Stevenson, Jon Burgerman, Anthony Burrill and lots more.

Please note that this is an instore event, I don’t believe it will be replicated online, especially the part about mulled wine.

Concrete Hermit

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A Spooky Halloween Special at Lazy Oaf

by Andy on October 3, 2008


Its good to see someone starting their halloween special early enough that you can actually order the items and have them delivered before your pumpkin is starting to rot, and that’s exactly what Lazy Oaf are doing, here are the full details:

Are you bored of being nice? Do you dare to scare? Us too, which is why we are putting all our of our most terrifying T’s and sweats down to an extra special price just in time to freak out your friends for Halloween.

Check out our spookaliscious selection of T-shirts now at the NEW CHEAP PRICE of £15 and our Vamp Lips sweatshirt at JUST £25, FANGTASTIC!!!

THIS SEASONS SHELL SHOCKERS

RIB TICKLER GIRLS/BOYS T-SHIRT – Give Mr. Donnie Darko a run for his money in our favourite gruesome classic letting your friends see what you’re really like on the inside.

VAMP LIPS GIRLS/BOYS T-SHIRT– Here’s a T to really get your teeth into. Caution: keep away from the garlic!

WEREWOLF BOYS T-SHIRT – It’s close to midnight and something evils lurking in dark…it’s you boys in this in this scary Mary T, howwwwwwlllllll!

VAMP LIPS GIRLS/BOYS SWEATSHIRT – Flash your fangs in this nightmarish number.

So hurry up and get your claws on one of these haunting treats and we can guarantee that you’ll send all the trick or treater’s running which means more sweets for you!!! This offer runs right up until the day of the dead itself, which for those of you who don’t know is 31st October!

Also check out our newly updated Flickr www.flickr.com/photos/lazyoaf and take a look at more snaps from our Twist of Fete and other events…you never know you might just spot yourself on there too!

Wasn’t that a fun press release!

Lazy Oaf

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Lazy Oaf now has a sale section

by Andy on April 4, 2008

I wouldn’t normally post about a store adding a sale section to their site (especially since I wrote about them yesterday), but since regular-priced items in Lazy Oaf’s store are a bit much for you Dollar spenders, the sale section should be rather more welcoming to you.

Lazy Oaf

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Lazy Oaf’s Grand Reopening

by Andy on April 2, 2008

shop1.jpg

Lazy Oaf reopened their Kingly Court store a few days ago, as you can see it looks rather swish, a definite improvement on the store I visited during my Margin trip.

If you’re a Londoner, or just in the area (Kingly Court is located on/just off Carnaby Street), check them out, tell them Andy from HYA sent ya, they’ll have no idea who you’re talking about, but still, tell ‘em.

If you’re not in the area, check out this blog post and be sad that you didn’t have a chance to get in on the beardy festivities of the re-opening.

Lazy Oaf

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Get 20% off with the coupon code @ LazyOaf

Eggs-actly as the picture says, enter the coupon code eggsactlywhatiwant in the checkout at Lazy Oaf and you’ll get 20% off your order.

The coupon will work from right now until Monday 24th March at midnight, at which point the coupon code will turn back into a pumpkin.

Lazy Oaf

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salepage_1.jpg

Lazy Oaf are opening a pop-up shop (which seem to be all the rage nowadays) on Ganton Street, London, whilst they give their regular shop at Kingly Court a makeover. I visited the Kingly Court shop during my recent trip to London, but didn’t have the balls to introduce myself since they probably wouldn’t have known who I was. Which would have been awkward.

Anyway, I was very impressed with the quality level when I went, and can now wholeheartedly recommend them based upon experience rather than my usual standard of ‘it looks cool so it probably is cool’. Here’s the deets about the temporary store:

This will be no normal shop though- Oh no! This is our super dooper bargainous sale extravaganza pop-up shop where you will most certainly be overcome by cheap thrills galore!

Most of the tees will be priced at £10 or …wait for it… 3 t-shirts for a teeny tiny amount of £20. Lovely.

Sweatshirts will be reduced down to £20 and polo-shirts, £15. Mmmm, nice.

So, everything MUST go, as we need to make room for lots more yummy stuff when the brand new, fresh and spangly shop re-opens. WE CANNOT WAIT!

The sale shop opens at Number 2, Ganton Street (see map) on Saturday 8th March at 12 noon for 7 days, 11am-7pm. See you there with your purse, ready for frenzied shopping!

This is an in-store sale only, because of a recent web sale they had, which I may or may not have remembered to post about.

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Some kind of monster

by Andy on February 13, 2006

m_s_monster_invasion_lrgYay, another British shop to promote! Lazy Oaf have one of the oddest web-designs that I’ve seen for a long time, it’s like a site made by hand rather than computer, but luckily it just makes me like the brand more; even if their models do look a bit depressing, big, hand drawn balding guys with bad comb overs, it’s like me looking into the mirror in 40 years (apologies to the Lazy Oaf if it’s a self-portrait).

The invading monster sweatshirt really stood out to me as one of their best items, which earns it the coveted HYA picture spot.

Costiness=£45 (including p&p if you’re in the UK),

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