I might have mentioned Married to the M.O.B (Most Official Bitches) in the past, I can’t remember, but I’m sure I’ve at least intended to, because they put out some really impressive pieces, and are a pretty big deal when it comes to the oft neglected world of womens streetwear. Leah McSweeney, the founder of MOB, had an interview posted on JoshSpear.com a few weeks ago and it is a pretty entertaining read, packed full of language that sailors would approve of. It really speaks to me about the power of personalities behind brands, with Johnny of Johnny Cupcakes being the other guy that immediately springs to mind when this issue comes up, along with Nigo at A Bathing Ape, and Pharrell Williams (and Nigo, again) at BBC/Ice Cream on the higher-end of things. The cult of personality can have a huge effect when it comes to clothing brands, if people like the designer, then they’re going to be a lot more inclined to buy something from that person, whereas if you’re kind of a dick, don’t expect many sales from Andy, or much love from the media.SpearTalks: Leah McSweeney - Married to the M.O.B

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Tags » • interview • leah mcsweeney • married to the mob • personality • streetwear