It’s funny, at this time of year people don’t know whether to call their collections Spring or Summer releases, not that the label is too important, a t-shirt is a t-shirt, but it’s still interesting to watch how the transition is a bit blurred.
I’m impressed by this latest release from Fat Gold, I’d be happy wearing all of it which seems to be my standard of whether something is good or not this week. Tees will run you €28 each across the board, whilst their new selection of hats will put a €22 dent in your wallet.
Naturally I think this is our best range yet but obviously im biased. I genuinely think we are maturing as a brand well.
That’s what Andy over at Vapour Clothing said to me in the e-mail I got about their latest range. I’m inclined to agree, they’ve really kicked things up a notch with this release and I’m not just saying that because they’re releasing a larger quantity of designs than usual, but because they share a largely coherent theme and you can see how they’ve found a style that works for them, and presumably for their fanbase as well. It’s good to see a UK label being this ambitious so I hope this launch goes well for them.
![opensignnew 480x255 Plus Hearts release their first tee [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/39712/opensignnew-480x255.jpg "opensignnew.jpg")
![aasds 480x348 Plus Hearts release their first tee [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/39712/aasds-480x348.jpg "aasds.jpg")
Plus Hearts apparel has just released its first shirt.
It’s a simple design that stands for a lot.
Plus Hearts apparel- Is a clothing company ready to show everyone its love for Art (creativity) & everyday passions.. It will have many designs with “Hearts” by different artist that will be named and credited for their hard work.
Get ready !
Use the code “GETREADY” for 10% off your entire purchase till 3/3/2012
Andy: Aside from my usual reservations about putting your logo on your first tee (people usually buy logo tees because they like the brand, but the brand is new so it doesn’t yet have a following, it’s a chicken/egg situation), I actually like this design, good luck to you guys!
This post was submitted by Yunoell Arellano.
by Andy on February 23, 2012
One the face of it, this new t-shirt from WHADAFUNK has their name on it and a couple of women working stripper poles either side. In theory, I should utterly hate this t-shirt, and yet, there is something kind of interesting about it, the style reminds me of a 70s TV show logo given a bit of a seedy twist, and because of that I’m willing to give the naked bodies on the shirt a pass since they seem like a necessary part of the design rather than something thrown in to titillate and make it a shirt your Grandma wouldn’t want you wearing. I’m still a bit on the fence about it, but I do like the colour choices and think that it’s well done.
Costiness=$20 Buy it at WHADAFUNK
by Andy on February 22, 2012
I’m still trying to get through the backlog of e-mails I received whilst I was falling down the mountains in Italy, which is why despite this realease going live at Seventh.Ink almost two weeks ago I’m still regarding it as new, because if I haven’t seen it, it’s new to me.
The skull shirt is the most interesting release of course, with it being the only original art in the collection, the Lucky Brains shirt is a restock, and I do like those shirt colours for some fresh variations on their logo tee.
by Andy on February 20, 2012
My favourite of these two recent releases from Phenum is that logo shirt, I know that style is a little played out at the moment since it feels like everyone is doing it, but they have at least put a little twist on it and it’s a look that works (otherwise people wouldn’t be doing it). Logo tee is 28€ and the face tee, made in collaboration with artists Fred Quemener is 30€, a little more than I’d like to see but as someone who has driven through France many times I realise that clothing in France isn’t cheap.
![opensignnew 480x255 Plus Hearts release their first tee [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/39712/opensignnew.jpg "opensignnew.jpg")
![aasds 480x348 Plus Hearts release their first tee [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/39712/aasds.jpg "aasds.jpg")
