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star wars death star bomb t-shirt

I’ve been ragging on Snorg recently because I didn’t feel like they were bringing their A-game with newly released designs, but I’m impressed this week, I’d wear all three of them and I think that’s pretty decent.


Review: NoEmotion Clothing

by Chris_S on September 12, 2012

I got this t-shirt a couple of weeks ago.

I’m telling you that because I don’t want you to think this is a dashed off, unthinking review. Usually, I write stuff fairly quickly; this one I’ve thought about carefully, because it takes a lot of kindness and gumption to send out a review copy of a shirt and this review isn’t going to be a whitewashed positive outlook on it.

I’ve mellowed in the past couple of weeks to ‘She Loves Me’ by NoEmotion (£17.00). When I got it out the bag I hated it. Hated hated hated it. But since then, I’ve worn it a couple of times, and taken a better look at it. It’s not perfect, and I hope that Clarke and the team at NoEmotion will take this as something to build on rather than a shooting down of their tee brand.

If you look around their shop, you’ll see that NoEmotion sell a lot of great designs. I love ‘Hit the Bottle’ and ‘Rock Baby’, and the pictures on the site look great. But when I got ‘She Loves Me’ I got a closer look at the quality of the shirt and the printing and I’d say that – if like me, you like the look of some of these designs – hold back a couple of months until NoEmotion get a bit bigger.

It’s difficult starting out a t-shirt brand. You’ve got to invest in tee stock, printing, a website. It’s not a cheap thing, and it’s difficult to do. One of the biggest costs is the actual printing of designs onto tees. Screenprinting can be expensive when done in any sort of decent detail, and takes a big chunk out of the startup change you have set aside.

Which is why I was disappointed when I pulled the t-shirt out of the package. As far as I can tell, NoEmotion have chosen to put their design on the shirt via iron-on transfers. That’s absolutely fine if you’re just starting out and producing prototype designs. Heaven knows I’m aware that screenprinting can cost an arm and a leg. And though it’s well done…well, I was spending hours with an iron, an inkjet printer and a blank t-shirt when I was 12. It’s acceptable if you’re making shirts for yourself, but when you’re charging £17 for a shirt it might be a little less welcomed by customers.

The design is great, by the way. I’m not keen on the text itself (it’s very 90s anti-grunge, where you use a mix of caps and lowercase in a simple sans serif – the sort of thing you’d see in spreads in The Face or something), and think it detracts from an interestingly positioned and quite poignant graphic. But when you pull on the shirt, you get that crinkly, slightly starched feeling that comes from an iron-on transfer. (Full marks for having the patience to cut out around individual letters, though: my forays into iron-on designs were always scuppered when it came to text.)

A lot of effort has been put into this shirt, which is what makes me so sad to be a downer. You can tell, from the fact that each letter’s been carefully placed on the shirt, to the way that the sleeves have been rolled up and stitched. There’s also an attempt at branding via two name tags – one at the bottom and front of the shirt and one at the back of the neck – which is admirable and has taken a lot of effort, but is a pet hate of mine.

In my experience, I’ve never seen a person carefully examine a brand tag attached to the outside of my t-shirt. I’ve seen people admire a design itself from afar, and come up to ask me where I got the shirt – and I’ve happily told them, giving the brand some more custom. Having not one but two tags on the shirt makes me a walking billboard for a company. Not only that, but the placement of the front tag ruins the flower design.

NoEmotion’s tag on the left, and a more subtle version on the right

If you really want a conspicious branding on a tee, either produce a logo tee or have a small loop tag that can be stitched into the side stitching on the shirt – the way a number of companies do it. I’ve shown how NoEmotion do it above, and how other companies do it: the tag is circled in red. That way people can eyeball it if they really want, or the wearer can point it out to an interested observer.

Andy recently wrote about the importance of (constructive) criticism, and why HYA isn’t just a senseless propaganda machine for tee companies. “Constructive criticism is very important,” he wrote, “and even insults can be useful. Getting a pat on the back is great, you feel good and it reassures you that you’re doing the right thing with your business, but what about when people keep telling you things are great when your t-shirts aren’t selling?”

I hope this hasn’t been insulting, and I hope that the criticisms levied against NoEmotion are helpful. They have a lot of great designs which would look great properly screenprinted and free of conspicious commercial interruption. The designs are worth your money – once the kinks are sorted out.

It’s difficult to commit the money needed to produce a professional product, I know. But if NoEmotion improve their printing process and tone down the tags, I’d be more than happy to come back, post and tell everyone at HYA that they should run – not walk – to buy these t-shirts.


Revolution Australia

A brand hailing from Australia bringing a “revolutionary” idea to you on t-shirts.  I’m not sure about that whole revolutionary thing but these new tees from Revolution Australia are quite stylish in their own right.

Working the typography angle, Revolution Australia has produced some creatively cute designs.  This one above is called Surf Zoo and as Ric the owner/designer shared with us,

“One of the most popular sports in Australia is Surfing. There are so many beaches that many, MANY people practice this sport. You could say OZ is a SURF ZOO.”

I really enjoy when brands do typography tees and creatively incorporate designs into the lettering.  Something I’ve never been a pro at doing but I really do admire a brand who can come up with a good one.  This is a good one, considering I love surfing myself but my only problem is Ric shared that explanation with us at HYA but not in the product description on the website.  I mean the washing instructions are there which is well, interesting, in so many words but no good “story” with the tee.  Here’s a few more new ones from Revolution Australia.

Love/Hate T-shirt (Available in Men’s & Women’s styles)

Revolution T-Shirt (available in Men’s & Women’s styles)

Love Surfing T-Shirt (Available in Men’s & Women’s styles)

Cost = AUD $29.00    Buy at Revolution Australia


Lil’ LoveDriven’s “One Love” Tee

by Amy_F on June 23, 2012

one love t-shirt

Lil’ LoveDriven has released it’s new Summer Collection and I’m pretty fond of some of these new tees.  Having several Lil’ LoveDriven tees already in my closet I can say that it’s a fun brand to wear.  Spreading the message of loving what you do through different cartoonish designs and typography tees is kind of their signature style.  This new One Love tee out of the new summer collection is a favorite of mine.  Using what I like to call ‘Mickey Mouse Hands’ to develop the beginning of the phrase “One Love” make this design not only inspirational but playful.  Looks like it’s a unisex fit for Men & Women on a Navy Blue 100% ringspun fine knit jersey tee.

Cost – $18.00    Buy it at Lil’ LoveDriven


1960s love song poster

These are pretty neat from Typography Shop. As you may well have guessed, they’re a couple of posters featuring love stories made up from song titles of the 1960s and 70s, apparently with the 80s coming along soon as well. They’re currently on pre-release for $17.50 each and will be shipping on or near to June 18th.


pure love t-shirt

There should be a rule that you can only buy two of these at a time. Really nice shirt from A Better Tomorrow, and Jorge Lopez who was responsible for one of their new designs last week too.

Costiness22€ Buy it at ABT


Valentine’s Day sale at Wear Liberty!

by Matt on February 14, 2012

In the spirit of Valentine’s Day and spreading the love, I’m having a sale on my LOVE Park t-shirts! Until the end of V-Day, the LOVE tees are only $10. I don’t have international shipping set up, so if you’re outside the US and want to buy a shirt, just shoot me an email and I’ll gladly figure out a shipping price for you.

Also – a recent addition to the Wear Liberty collection is my Benjamin Franklin inspired design, “Lightning is Electric!”. Designed by the one and only Yema Yema, this historic illustration is a 5 color print on a 100% cotton American Apparel t-shirt. The shirts were hand printed by Patrick, the awesome owner of Tilteed. There are only a few of each size available, so act quick before the lightning strikes!

Follow Wear Liberty on Twitter:

Like Wear Liberty on Facebook:


T-shirt News for January 30th

by Andy on January 30, 2012

muppets alien t-shirt

The Muppets are everywhere right now, including TeeFury!

Shirt.Woot believe that ‘love conquers all.’

Finally, RIPT has seen fit to bring together Star Wars and Top Gun.

Sherlock Holmes makes an appearance at Qwertee.

Shirt Punch feature a t-shirt with two people on it who cannot tell lies.

Nowhere Bad choose to quote Star Wars.

Marshmallow Man from Ghostbusters gets a run out at The Yetee.

OtherTees indulge their Doctor Who habit. like seahorses.

TeeMinus24 add to the Star Wars tees coming at us today.

24tee mix Doctor Who and Snoopy.

TeeRaiders drop a Hunger Games related design.

DBH are all about wolves today.

I know that this is a Life Aquatic t-shirt at Graphic Lab, but I think I fell asleep during the movie so I don’t really understand this shirt.

Hey look, Tilteed are selling that hungry caterpillar design again.

Coty has a great post about Ai WeiWei t-shirts.

Apparently], this is Jake Nickell’s favourite ever Threadless design.

I added this pencil sharpener that look like a camera to the Rigu store.

BustedTees have released a couple of tees in time for the Super Bowl.

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6 New T-shirts from No Star Clothing

by Andy on August 5, 2011

hugs and drugs t-shirt It isn’t actually six new designs from No Star, but ‘Two new designs for men, two for women, and one for both at No Star Clothing‘ wasn’t quite as catchy.


“Hearts” by Walk In Love

by Andy on May 1, 2011

two hearts t-shirt

I actually found this brand via the latest Threadbird newsletter, and I’m glad I did. Walk in Love have a few nice, simple, positive tees, of which I think this Venn diagram styled tee is probably my favourite. They make it pretty clear in their about page that they love God and that is something that is reflected in the clothing they produce. We all know how I feel about religion, but I this tee has nothing to do with God, it’s about people, at least that’s the way I like to look at it, so I wouldn’t feel like a hypocrite if I were to wear it.

Costiness=$17 Buy it at Walk In Love

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“Love in Idleness” by Concrete Rocket

by Andy on April 27, 2011

concrete rocket love grenade t-shirt

Concrete Rocket have one of the best names in the business, and the name of this tee is pretty cool too, but I find this design to be pretty generic compared to the rest of their offerings. There tends to be a theme of graffiti art running through their line, something which is really evident in this piece, and whilst I still think it’s quite wearable, it’s definitely not their best work.

Cosiness=$21.90 Buy it at Concrete Rocket

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27 Tees for Valentine’s Day

by Andy on February 16, 2011

scott pilgirm t-shirt

Sure, this post is of no help to you right now, but I didn’t even know it existed until this morning, so cut me some slack, and if you haven’t got your significant other a present by you’re probably a pretty crappy boyfriend/girlfriend anyway.

Travis over at Found Item Clothing has put together a list of tees on the theme of love, but it’s not your typical business like list (like mine that are all about hitting big numbers), it’s a bit more fun than that, enjoy!


valentines t-shirt

It’s a bit late to buy this for the special person in your life, but that doesn’t stop it from being a good looking shirt the rest of the year too.

Costiness=$20 Buy it FAQ Clothing


Lost my heart in a city so loveless

by Andy on January 28, 2011

Post image for Lost my heart in a city so loveless

Sounds like a quote you’d find on a Tumblr, a Tumblr that likes beautiful typography.

Costiness=$30 Buy it at Loveless City

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bomb heart t-shirt

I’m not intentionally making a statement about American foreign policy with this post, I just really like the design, promise.

Costiness=$16 (just noticed it’s only available in adult small at the moment, sorry) Buy it at


I Love you more than… t-shirts?

by Andy on April 28, 2010

love t-shirt

Very cool looking design, to the point where even I don’t care that the text is printed with bright pink ink.

Costiness=$25 Buy it at I love you more than blank (only size L left)


space invaders parody t-shirt

I know this is a little late for Valentines, but restricitng romance to one day a year is ridiculous, I’m not a believer in Valnetine’s Day and all the cliche’s around it, but it does work quite well as an excuse to go over the top showering your loved one with sweet gifts.

Also, Space Invaders parody shirts are always cool.

Costiness=$24.50 Buy it at RedBubble

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Big Love by Fishgun at MySoti

by Andy on February 13, 2010

Post image for Big Love by Fishgun at MySoti

It’s clearly too late to pick this up for your loved one for tomorrow, but I’m the kind of guy that believes you should be romantic all year round, not just because it’s a specific date, but you end up doing something anyway just because you don’t want to be un-romantic on a day when everyone else is getting flowers and chocolates for their girlfriends.

Also, my apologies to people that saw this post title and expected a tee about the TV show, but hey, at least you got to see a cool looking tee, right?

Costiness=$14.50 Buy it at MySoti


Love Means Nothing by Walkie Talkie Tees

by Andy on November 23, 2009



Costiness=$18 Available from Walkie Talkie Tees [via Rumplo]

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