Like a lot of people across the globe I picked up a copy of Grand Theft Auto 4 last week, although I didn’t wait outside a shop at midnight, I just went to a supermarket on Friday (violent video games and a wide selection of fresh fruit and veg? Thanks Tesco!). The detail-level in the game is pretty amazing, Karl Lagerfeld even has his own radio station(!), and the in-game clothing is no exception. Hypebeast noticed (or at least reported on first) that the most hyped hoodie ever… ever, Dead Serious by LRG is being worn by people in Liberty City. I don’t know if Nico Bellic (your character) can buy and wear the hoodie, but I don’t think its really his style anyway.

Photo credit: Hypebeast [via DJC]

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Tags » Dead Serious • games • Grand Theft Auto • GTA4 • Hypebeast • LRG

I guess looking at this hoodie you don’t think that there’s anything really special going on, just a guy climbing a ladder on on top of a splash of colour, right?

Wrong. As far as I can tell, nothing on this hoodie is printed, it’s all stitched, which I’m guessing is quite a lot of work considering how much is going on at the back of this hoodie. I can’t decide whether I’d actually wear it, but I am certainly impressed by it.

Costiness=$120 Link (you could save up to $24 on this hoodie, and 20% on your Karmaloop order, if you used the rep code AS7594, and you’d support HYA, everybody wins!)

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Tags » grey • heather • hoodprint • Karmaloop • LRG • stitch

Sometimes I see a hoodie that is so ridiculous I can’t stop myself from posting about it. This hoodie is most definitely one of those times.

I guess that if this was a costume hoodie then I could have nothing against it, and I don’t want to be too negative because part of me applauds the audacity of LRG for producing a hoodie that attempts to make the wearer look like a wolf, but then I just can’t imagine a good time or occasion that I would want to wear it.

The red hood lining is pretty little-red-riding-hood-tastic though, so they have clearly put a lot of thought into this, although it would have been cool if the zip went all the way up so that you could close the mouth on the wolf and have a quick-and-easy Halloween costume, though I would presume that LRG were trying to avoid suggestions of costumery.

Costiness=$94 Link (for what seems like the 1000th time… if you use the rep code AS7594 you’ll get up to 20% off your Karmaloop order and support HYA in the process)

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Tags » black • costume • grey • Karmaloop • LRG • wolf

I wonder if this is one of those occasions when I’m stereotyping the ladies in the audience because I’ve picked out a colourful bably hoodie with a satin lining on the hood. Or maybe its one of those occasions when I feel a little bit too effeminate because I actually think this could almost pass as a unisex hoodie?
Anyway, the devil, as they say, is in the details, and that is definitely the case when it comes to this hoodie. There’s a lot going on, all over the place, lots of little details, so the blurb will actually help you work out what’s going on.

Tiffany blue long sleeve hoody with satin lining and gold accents; floral print throughout; full zip; pockets at sides; logo patch on front; 97% cotton, 3% spandex.

Costiness=$80 Link

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Tags » blue • hoodie • Karmaloop • LRG • Luxirie

I went snowboarding once, I have some ankle problems and figured that just strapping myself to a board where my ankles wouldn’t move was the best option… I was wrong, as it turns out people that don’t have great balance off the snow aren’t that well suited to sliding down a mountain in Austria!This is a pretty cool looking track jackets, the colourway is nicely balanced and subdued, although I would quite like to see the print on a black background, I think that might suit it more. The way that the winter-y scene rolls all the way around the body is quite interesting as well.

Costiness=$67.50 Link

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Tags » grey • jacket • Karmaloop • LRG • powder • snow • snowboard • Track Jackets • white