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margin

HYA goes to Margin’s August 2013 Edition

by Andy on August 14, 2013


I’ve always enjoyed my trips down to Margin, and not just because it provides me with a good excuse to visit London for a night. HYA may have quite a large blogging team, but it’s not like we’re all sat in an office together, so it’s actually pretty rare for me to be able to get out there and talk face to face with brands and designers and I really get a buzz out of that, as well as uncovering new brands to talk about on the blog. Margin is a bit special in that is is one of the few (only?) tradeshows out there that caters to new and emerging brands, so the show is often the first experience that some of the brands have with a tradeshow environment, and I think that a lot of the brands also got to spend time talking and learning from each other, which is really cool, it makes me wonder if something like a indie brand conference with tutorials and workshops would be a good event for UK brands.

For this show Margin had made the move up to the Hilton hotel up in Kensington near Olympia (where the Pure tradeshow was being held on that same day), and I do like the space, it was big, light and airy, and the air conditioning certainly was welcome. There was the usual mix of brands at the show, some tees, some bags, some womenswear, and some stuff that would only be worn by people far more fashionable than me (which is a good thing, I liked that there was items totally foreign to me). This post is just going to serve as a general overview of the show with a few quick introductions for brands, and I’ll be going in-depth over the next few weeks as I mix show reports with regular HYA posts.

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The Dudes Factory [Margin Reports]

by Mr Four Fingers on March 5, 2013

The Dudes Factory

A couple of years ago whilst visiting a friends house I noticed a cool hand drawn illustration print framed on her wall. It was a curious cartoon-esque drawing by French illustrator McBess. I was supremely happy to find out that clothing brand The Dudes Factory were being showcased at the Margin Trade show as the crux of their designs are created by the talented McBess. The Dudes Factory were at Margin with the support of Boy Parker, an independent t-shirt brand and also part distributer who brought this brand from Berlin to our cloudy shores.

The Dudes Factory are awesome. Yes, I’m trying to stop using that word but in this case the description is perfect. All the designs I saw at Margin were creations of Mcbess, including a printed plate and a beer mug with the words ‘piss’ written on the front but there are other artists that flourish under the umbrella of The Dudes Factory. Here are some of the other great illustrators : Ugo Gattoni, Genius Inc., Dave The Chimp, Network Awesome, Oblast, Fidia and Carolin Loebbert.

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By chatting to the different brands at Margin we gleaned information about them in various ways. The levels of professionalism and the essence of their brand was best shown in their lookbook/catalogue. By this I mean the actual design, style and photography. The Dudes Factory simply nailed theirs with fantastic product and location photography. This should be a benchmark for brands to aspire to.

TheDudesFactory_2 TheDudesFactory_3 TheDudesFactory_4Be sure to check out their wonderfully designed website and glorious shop items by following this ink. This time has come to get involved.

 

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Dr Popcorn Apparel [Margin Reports]

by Mr Four Fingers on February 25, 2013

Dr Popcorn Apparel

There are certain styles of illustration that set my pulse racing and ignite my dark imagination. The guys at Doctor Popcorn Apparel are doing just that. Andy and I recently had the pleasure of meeting Tom and Courtney, the guys behind DPA, at the recent Margin Trade Show. The driving force behind their brand is their t-shirt illustrations which are dark not only in colour but in theme. The majority of the illustrations are a combination of drawing, digital with a dash of vintage photography.

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DPA currently sell their -shirts as ‘On Demand’ meaning they are DTG. I can tell you know that they are great looking t-shirts. They are in the process of testing some of their designs out as screen-prints which have their own attractive qualities so we are keen to see how that works out.

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DPA had great product presentation with a good looking catalogue and nice hangar tags making the whole presentation feel quite professional. It also helps that chatting to these guys was as easy as liking their t-shirts. There is no ‘biggin up’ by DPA, their ethos is honest and gritty.

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All their t-shirts are available from their online store at Dr Popcorn Apparel for £25 a pop (on sale). They have designs for both men and women with some great looking packaging. Another curious thing about DPA is that all their designs have actual names like James, Harold and Elizabeth. Be sure to check them out.

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netty ratti apparel embroidered t-shirts




Careful everyone, I’m about to delve into an area that I know even less about than screen printing, embroidery (and it’s a women’s line too, I’ve got no chance)!

The amount of embroidered stuff on HYA is pretty low as a percentage, not because I have anything against it, it’s just not an art form that we see much in the indie tee world, so when Doug and I spotted Netty Ratti of Ratti Apparel when we were doing the rounds at Margin we were pretty intrigued.

The idea of taking embroidery and giving it a fresh and modern update is really interesting, using what I’m guessing is cross-stitch to create a tattoo-inspired design is really fun, it challenges what you’d expect to see from this style of stitching and I like that. Before striking out on her own and creating her own label Netty had spent a decade in the industry helping create design for Ted Baker, DKNY, and Kate Moss for Topshop amongst others, and that wealth of experience and knowledge showed through during our chat as she patiently answered my questions about the design and creation process (seriously, I needed it explaining to me as if I were a 5 year-old).

We all know that I’m not in a position to really give solid critiques on womenswear lines, but everything about this looked good to me, there were lots of lovely colourways and the designs were all appealing and wearable. The fabrics come from ethical suppliers and the garments are produced and finished up in the North of England around the Manchester area (where Netty is now based). As you’d expect, I love that it’s done in the UK, and up North too, it’s rare to hear about clothing being produced locally and it’s great to see that Netty has chosen to go down that route.

Currently, Netty isn’t selling online but is available through a variety of hand-picked boutique stockists across England.

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Margin London 2013 Show Recap

by Andy on February 15, 2013

margin london registration

Last weekend me and Mrs HYA took a trip down to London from the cold, dark North to enjoy the perks of the bustling metropolis, and also to check out the Margin tradeshow after HYAs absence from the show for five long years. I was going to pop down last Summer but show founder Odysseas had to cancel due to the Olympics putting a spanner in the works. This years second edition will be going ahead and HYA fully intends to be there too after enjoying this visit so much. This trip was also the first time ever that I met one of the other bloggers at HYA, namely Doug who has been part of the team for a year now. Turns out he know A LOT about art and I don’t, which I think made for a pretty deadly double act when talking to brands.



Doing what I do you tend to ‘meet’ a lot of people, but there’s only so much that you can gain over e-mail compared to meeting people face-to-face and seeing what they’re passionate about and the amount of enthusiasm they have for their brand. It’s also great to see the products in the ‘flesh’ since lookbook photos and mockups can only tell us so much. Also, it turns out that when I talk, I tend to talk a lot, visiting just the t-shirt-y brands at the show me and Doug managed to clock up getting on for four hours chatting with people about the ins-and-outs of the industry, at one point we had to take a water break. Were we thorough? Yes we were.


Rather predictably for the UK (even in the tropical South) it was raining, but fortunately the show was well located at The Music Rooms about a minute or so from Bond Street station (and hipster burger restaurant Meat Liquor, where me, Doug, and Mrs HYA enjoyed burgers and cocktails in the dark). After signing in at the reception we went into the main room filled with brands eagerly waiting to show off their clothing. The initial impression you get shows a big difference between Margin and other tradeshows, everyone is equal, and it isn’t so big that it’s overwhelming. All the brands at Margin are small up-and-comers, a lot of which have never exhibited at a show like this before, so it’s good for them to get their feet wet in a smaller environment with like-minded people rather than being stuck in the corner at a larger show and being over-shadowed by bigger brands. It’s also a great opportunity for smaller boutiques to pick up interesting new labels to sell in their stores, though there is a lot of interest from larger entities too, I did see a few Drapers business cards around the show, which is arguably a bit bigger of a deal than HYA. I don’t know of any other tradeshow that caters to smaller brands in the same way that Margin does, if you do let me know because I’d love to check it out.


We visited on the Sunday, and a few of the people we spoke to had said it was quite quiet in terms of foot traffic, but with the combination of the wet weather and it not being a work day I don’t find that too surprising. It was Sunday after all, I imagine that most buyers for shops don’t want to be working on a Sunday, and most people in the press are probably the same, so whilst it’s really convenient that I could make a weekend of it and go on the Sunday, in business terms I’m sure there was more activity on the Monday and hopefully lots of deals come from the show because there were a lot of brands that I’m sure would be a good fit for all kinds of shops. For us, it being a bit quieter was a real plus, we weren’t fighting for people’s attention and could have some good conversations with brands, which is what it was all about for Team HYA.



I’ve been purposely vague about specific brands in this post because I don’t really want to single anyone out just yet. Over the next couple of weeks me and Doug will be providing commentary and an overview of most of the brands we spoke to and reporting back on what we found, so this recap iss mostly just to give you a flavour of the show. It really was great to be there, after the show on the train home I felt invigorated, being around creative people helps to get ideas going and makes you feel positive, and I hope that other brands involved felt the same. See you in the Summer, Margin!

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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

Latin Lover at Margin London

Latin Lover at Margin London

 

EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

Evil at Margin London Evil at Margin London Evil at Margin London

 

SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

Slang at Margin London Slang at Margin London Slang at Margin London

 

NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

Netty Ratti at Margin London Netty Ratti at Margin London Netty Ratti at Margin London

 

OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

Out of Print at Margin London Out of Print at Margin London

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OURS at Margin London

by Margin London on February 1, 2013

Ours at Margin London
Fresh from California comes this new range of menswear by Ours. With tailoring alongside premium streetwear, the range should appeal to a wide range of men looking for quality relaxed clothing.

Blending 1980?s Caribbean influences with New England tailoring, Ours could be summed up as “Island Prep”. The range of laidback surf-inspired menswear consists of a full roster of clothing including shirts, trousers, shorts, caps, vests, and unique illustrated tees.

As Hide Your Arms is all about the tees, we’re featuring images of Ours’ t-shirts, but you can see more images with the clothing at their website.

We love the beach-inspired hand-drawn illustrations coupled with text and retro imagery simply coloured in.

Ours at Margin London

Following their debut at Agenda in Long Beach, Ours will be making their European debut in February 2013. Margin London is the only show in Europe to see this first season by new Californian brand Ours when their European distributors, Boy Parker, exhibit the range.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Ours at Margin London

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Ours will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find OursBoy Parker, and Margin on Facebook.

Ours at Margin London Ours at Margin London Ours at Margin London Ours at Margin London

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Less Clothing at Margin London

by Margin London on January 31, 2013

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Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

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Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

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We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

less_clothing_at_margin_london

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

less_clothing_at_margin_london

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Dr Popcorn at Margin London

by Margin London on January 28, 2013

DPA + Dr Popcorn Apparel at Margin London

Hailing from Sheffield, DPA, an acronym for Dr Popcorn Apparel, is a new brand producing handcrafted tees for men and women. With a dark edge to the graphics, the range is printed on high-quality, fair-trade garments.

Along with releasing their 22-strong range, DPA are making their trade exhibition debut in February 2013 at Margin London.

DPA + Dr Popcorn Apparel at Margin London

So many streetwear brands concentrate on mens’ items only to it’s refreshing to see that DPA have not forgotten about women’s pieces. These designs would also sit well in a women’s boutique and we can imagine some of these prints looking great under a sharp, tailored jacket.

All items come well-presented in their own hand-printed box which adds a level of detail and care that raises the sinister aesthetic to that of a collectible.

DPA + Dr Popcorn Apparel at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

DPA + Dr Popcorn Apparel at Margin London

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

DPA will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

DPA + Dr Popcorn Apparel at Margin London

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Sprayground Bags at Margin London

by Margin London on January 26, 2013

Sprayground Bags at Margin London

Not tees, we know, but you can be wearing the best looking t-shirt and let your outfit down with a bland or ugly bag.

Chances are that, if you’re reading HideYourArms, you care about your printed tees and what you wear so, like a hair-flicking starlet, you deserve a decent printed bag (because you’re worth it).

Sprayground Bags at Margin London

American brand Sprayground is innovating baggage with their distinctive art-inspired range. With backpacks, weekenders, and iPad sleeves, all available in a range of great designs, Sprayground bags feature dripping gold paint, camo sharks, piles of cash, and many more unique prints, including a collaboration with Mishka.

Sprayground Bags at Margin London

Designer David Ben David, aka DBD, grew up in Miami painting, skating, surfing, and always on the go, packing his whole life in his backpack but all he could find were bags of the same old solid colors and shapes so had to create his own brand.

With stores as diverse as Nordstrom, Digital Gravel, Patricia Field, and Kitson carrying the range in America, and spotted on numerous artists including Rihanna, the bags have wide appeal, from streetwear stores to fashion boutiques.

Sprayground Bags at Margin London

Sprayground bags are made from durable polyester fabric and feature a sleek construction with hidden features, such as velour laptop, tablet and sunglasses compartments, ergonomic padded back support, and stash pockets.

Sprayground are reaching out to potential stockists across the pond when they make their European tradeshow debut exclusively at Margin, the independent trade show exhibition in London for new brands.

Sprayground Bags at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Sprayground Bags at Margin London

Sprayground will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find them on Facebook here.

Sprayground Bags at Margin London

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The Illustrated Mind at Margin London

by Margin London on January 23, 2013

The Illustrated Mind by Boy Parker at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

The Illustrated Mind by Boy Parker at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Drink Beer Save Water at Margin London

by Margin London on January 21, 2013

Drink Beer Save Water at Margin London

When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.

With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).

Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.

The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.

Drink Beer Save Water at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Drink Beer Save Water will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Drink Beer Save Water on Facebook here.

Drink Beer Save Water at Margin London

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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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cool video shop tours

I think you can file this under ‘things I like’. Even though the web is my life, I always love going into a cool shop that is trying to do something different and is passionate about the products they sell, which seems to be the case for all the stores that Margin are profiling in their video tours. With Margin being a London-based tradeshow it is hardly surprising to find that the majority of the shop tours are for British shops, but there are a few from Continental Europe too. Check them all out at the Vimeo Shop Tours Channel.

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MarginReports: Trousers London

by Andy on April 19, 2008

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Fear not gentle readers, HYA has not turned into Hide Your Ass (now there’s an idea!), but I promised these guys that I’d write something about them even if I don’t have the first clue about the world of premium jeanswear. I met two of the people behind Trousers London at the pre-party before the main event at Margin and they they were great, very concerned about the two friends I took to the party who ‘over-extended’ themselves on delicious free cocktails from the bar. In short, being nice to me will get you a feature on HYA.
The very cool Trousers crest-style logo, which is slightly reminiscent of Threadbanger

Trousers London was officially launched at Margin, though the brand was born in 2007 with the intention of creating a jeanswear label that stood out from other high-end offerings. Here’s how they describe themselves:

Trousers is an experimental, ambitious, future-focused jeans label inspired by London.

From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade. Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.

We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.

Trousers One

Like I said, I know basically nothing about the premium jeans market. I do know that their jeans looked cool, and they’re making all the right noises in terms of not wanting to destroy the planet which is refreshing to hear, and I think that it would be pretty hard for you to disagree that these are fairly unique designs, you certainly won’t find anything like them on the high street. So, I do give their range a thumbs up, but unfortunately my thumbs are of little value in this instance.

At the moment it isn’t actually possible to buy these jeans. Those who are interested in the limited edition garments (just 600 pairs in the first production run) will be available to register their interest in May when the Trousers web store opens, with the jeans getting to them in June or July. If you’re a bricks and mortar kind of person, the jeans will be available in a select few retails stores around the UK and Europe around August/September.

Trousers London

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EIO Clothing: Spring/Summer 08 release

by Andy on April 9, 2008

EIO Clothing: Spring/Summer 08 release

I got a chance to meet up with EIO at Margin back in February, and it was really great to get hands on with their whole range after reviewing a sample back in October last year.So, with that knowledge in mind, I can tell you with no uncertainty that this latest S/S range is damn fine. The hoodies were soft and the designs were sharp, and they’ve even started selling some rather nifty looking belts that have their logo stamped onto them. Click on through to see all the new goodies that they’ve got on offer.

Props to EIO for seeming like a great bunch of people, having spoken to them I can really understand the level of passion that they put into what they do, and I think that shows through in this latest collection.

EIO Clothing

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MarginReports: You Can Make It Happen

by Andy on March 31, 2008

Onion Badgie

Andy: “Ummmm, why have you put those badges into takeaway cartons?”YCMIH: “One day we were making our onion-design badges and we noticed that they were… y’know, onion… badges…“(Queue bemused look from the devilishly handsome blogger)

Andy: “……..”

YCMIH: “Onion Bhajis!

Andy: “Ahhhhh! Now I get it”

And with that, I was thoroughly smitten with the ladies behind You Can Make It Happen, a small Manchester-based company set up by Jo Finlay in 2003. There was a fantastic quirky-Britishness about them, their designs, and entire brand philosophy that was really endearing. The often doodle-like hand drawn illustration style is a staple of their (usually food-inspired) designs, something which goes hand-in-hand with the hand-printed, limited edition nature of all their pieces.

tea-time.jpg

Fittingly, considering the food-theme that seems to run through their range, YCMIH are getting healthy and eating their greens. That rather strained metaphor (analogy?) means that they’re sourcing all their products from manufacturers that employ fair, ethically and environmentally conscious working practices.

They had quite a few products at Margin that I can’t spot on their typically whimsical, hand drawn website, such as a new ‘eat your greens’ range, and a guilt-free eco-bag, a product that is really big in the UK at the moment, so it might be a case of it taking a while for them to get to the site, but it’s entirely possible that they’ll have the latest stuff at Manchester’s Fashion Market every Saturday 10am-5pm on Tib Street (near Debenhams, if you know Manc. you’ll probably know where that is).

You Can Make It Happen

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Margin: Prepare for the British Invasion

by Andy on February 12, 2008

Margin London 2008 Logo

Well, that was fun!

Over the weekend I managed to hit up not just Margin, but also To Be Confirmed and The Park yesterday. I met a lot of new brands, a lot of nice people, and collect enough press info that I need to buy a few acres of rainforest to ease my conscience over the amount of paper I gathered.

Taking your own photos is generally frowned upon at these kind of places (presumably due to designers fearing rip-offs of their unreleased work), most of the Margin-based posts aren’t going to look all that different, but hopefully they’ll have a different feel, since for a change I’ve actually had a chance to feel the clothes and chat with the designers.

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Still in London, no posts today

by Andy on February 11, 2008

tower bridge

Hey guys, I’m still down in London for the Margin exhibition, so there’s no posts today, but hopefully things will be back to normal tomorrow and I can start talking about all the great new brands I’ve seen.

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HYA goes to Margin, you pick where else

by Andy on January 31, 2008

margin.gif

Next weekend I’m going to be making the long trek (well, 3 hours on the train) to London for Margin, a streetwear and directional tailoring trade-show being held in central London (February 10th, 11th & 12th). Hopefully I’ll find out about a load of new and exciting brands, so get ready for an invasion of British brands on the blog over the next month or so.I’m going to be down in the big smoke for three days, and presume that I’ll only be at Margin for one day, so I’m throwing my itinerary open to the HYA masses. I’m making up a list of stores that I have to go to. including checking out Concrete Hermit‘s latest show, Magma‘s Covent Garden Store, the Sunday (Up)Market (note: hangover dependent), the Design Museum, and wherever Yutaka tells me via this excellent website that Virgin seem to have had a hand in.

I guess that makes it look as if I’ve got a pretty busy schedule, but I’d still like a few more tips about great stores that you think I should check out. I’m no stranger to London as my brother lived there for a few years, I know my way around fairly well and I’ve done all the tourist stuff that I want to do, so I’m after interesting off-the-beaten-path type stuff. If you leave a comment or drop me an e-mail and I go there I’ll try and take pics and do some mini-reviews of wherever I’m sent, so if you own a store this could be potentially useful for you too.

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