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Embrace the Culture – Fashion House

by Mr Four Fingers on March 28, 2012

Wow them all

Embrace the Culture (Fashion House).  I like these guys for their clean aesthetic, though I would never wear a vest or tank top, I wore vests for some reason when I was 18 and I looked like I had Bob Marley in a headlock.

I digress. The designs are edgy with a focus on the ‘rough edge’ of religion and cultural beliefs, as seen in their latest range called ‘False Gods‘,  which I like as a visual play-off. Their type tees are large and confident. Their ‘Wow them all‘ is my favourite as it’s aspirational and the type treatment is clean with lovely shape forms.

What is strange is that when click the ‘Women’ category on their website, you just get more pictures of the same blokes.

Their prices for crew/tanks t-shirts (American Apparel) range from as low as $12 up $28.95.






Hi by Rinzen at Publik

by Andy on January 18, 2010

I think I might be going through something of a minimal phase at the moment, I keep finding great tees that are restrained graphically and I keep liking them a lot. This tee is no exception.

Costiness=5565Yen (about $61) Available from Publik (in limited sizes from what I can tell)


A2 by Blonde Collective

by Andy on January 15, 2010

Even though I’ve never been to Ann Arbor, and I’ll probably never go there, it shouldn’t stop me really liking the simple minimalism of this shirt. Of course, it’s a good thing I apply this rationale to location based tees, otherwise I could never wear anything with the moon on it.

Yes, dear readers, you can see the word ‘blonde’ written at the bottom left of this shirt, and yes, you would usually expect me to whine on that logos on tees which already have a design on them are largely unnecessary, but in this case I actually like it, it seems to add another dimension to the shirt. Jeez, liking a logo, what has happened to me?

Costiness=$25 Available from Blonde Collective


A4 T-Shirt by Little Factory

by Andy on January 13, 2010


I was under the impression that Americans didn’t use the same standardised sizes of paper that we do here in Britain and Europe, where we have a letter then a number to denote sizes, but this shop sells items in dollars, so I’m more than a little bit confused. Whatever, this is still a damn fine looking minimalist tee.

Costiness=$30 Available from Little Factory


Ahhh, a title pun, the shirt is actually called ‘new graphic design’*, but of course, it is also a new graphic design tee. C-L-E-V-E-R!

Like so many plans in action movies, this tee is beautiful in its simplicity** (though have you noticed in most movies it’s usually neither beautiful nor simple?). The original on the artists portfolio is, in my opionion, a lot nicer, with the print not going all the way to the seam and some of that apparently-meaningful-but-not-really text that I hate myself for loving, but the Design By Humans version is still very wearable.

Costiness=$19 Available from Design By Humans.

* I know that DBH call it ‘modern style’, but in the artist’s portfolio it’s called ‘new graphic design’.
*Or is the saying ‘beautiful in it’s intricacies’? Or am I just making this all up?


It’s all new at Artefacture

by Andy on July 8, 2009


Artefacture (who we last saw on the beach in France last year) have just launched a whole new site, new range of tees (don’t worry, the old stuff is still there), and they’re now printing solely onto organic cotton tees which were created under fair trade and sustainable conditions. Yes, you get the same great, simple designs with all the benefits of buzzwords!


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