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Netty Ratti

netty ratti apparel embroidered t-shirts




Careful everyone, I’m about to delve into an area that I know even less about than screen printing, embroidery (and it’s a women’s line too, I’ve got no chance)!

The amount of embroidered stuff on HYA is pretty low as a percentage, not because I have anything against it, it’s just not an art form that we see much in the indie tee world, so when Doug and I spotted Netty Ratti of Ratti Apparel when we were doing the rounds at Margin we were pretty intrigued.

The idea of taking embroidery and giving it a fresh and modern update is really interesting, using what I’m guessing is cross-stitch to create a tattoo-inspired design is really fun, it challenges what you’d expect to see from this style of stitching and I like that. Before striking out on her own and creating her own label Netty had spent a decade in the industry helping create design for Ted Baker, DKNY, and Kate Moss for Topshop amongst others, and that wealth of experience and knowledge showed through during our chat as she patiently answered my questions about the design and creation process (seriously, I needed it explaining to me as if I were a 5 year-old).

We all know that I’m not in a position to really give solid critiques on womenswear lines, but everything about this looked good to me, there were lots of lovely colourways and the designs were all appealing and wearable. The fabrics come from ethical suppliers and the garments are produced and finished up in the North of England around the Manchester area (where Netty is now based). As you’d expect, I love that it’s done in the UK, and up North too, it’s rare to hear about clothing being produced locally and it’s great to see that Netty has chosen to go down that route.

Currently, Netty isn’t selling online but is available through a variety of hand-picked boutique stockists across England.

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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

Latin Lover at Margin London

Latin Lover at Margin London

 

EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

Evil at Margin London Evil at Margin London Evil at Margin London

 

SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

Slang at Margin London Slang at Margin London Slang at Margin London

 

NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

Netty Ratti at Margin London Netty Ratti at Margin London Netty Ratti at Margin London

 

OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

Out of Print at Margin London Out of Print at Margin London

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