by Andy on April 23, 2012




I’m pretty sure I spotted this on Pinterest (feel free to follow HYA’s boards on Pinterest), but can’t find the page now, sorry original pinner. Inside those milk cartons is a t-shirt from Croatian brand Lega Lega, who incidentally also have rather nice tees. I love the what they they’ve clearly put so much effort into more than just the tees to improve the whole t-shirt buying experience. I guess you could say it is a bit wasteful to pack every shirt in a custom made box, but it’s so cool that I think it outweighs the moral qualms for me by some margin.
Red more at The Dieline
by Andy on March 15, 2012




The Tree Shirt House got in touch recently to let me know about their recently launched (November 2011) t-shirt brand. They’re based in Singapore (but sell in Euros, which explains why the people on the about page don’t look particularly Asian) and they are trying to sell tees ‘the right way’. All the designs are meant to tell a stroy about wildlife, and are printed on 100% organic cotton. Each shirt is ‘limited’ to 500 tees per design. As with most brands of this size I always tend to assume that the 500 figure is an arbitrary upper limit and that they don’t have 500 of each design in stock, because that would be quite a lot for a two person startup. For every tee that is purchased $5 (USD) will go to support on of their chosen causes, which I’m sure you won’t be surprised to hear are animal-related.
The shirts themselves aren’t preachy, which is always appreciated, and the designs, whilst all following a similar theme, really appeal to me with their bold crests. Also, did you see the photos of their packaging? You can turn it into a bird house! I can’t see a cardboard bird house lasting that long where I live, but I’m sure that in warmer climbs it would make a nice home for some winged friends.
by Andy on February 26, 2012


New-ish brand The Breakfast Club got in touch via e-mail on the day I went away on holiday, so to say that this is fresh news would be a lie, but hey, better late than never, right?
One of the coolest things about The Breakfast Club is their custom packaging, I haven’t seen anything like it before and I’m sure that it would really add to the t-shirt buying experience, especially if you bought it as a gift for someone. Packaging is something that is often neglected when it comes to t-shirts, and that can often be forgiven since the shirt is the main focus, but it’s also good to see people trying to do something different and go the extra mile.
Costiness=£19.99 Buy it at The Breakfast Club
![burn_card01.jpg burn card01 Burn Card Clothing [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/32211/burn_card01.jpg)
![burn_card02.jpg burn card02 Burn Card Clothing [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/32211/burn_card02.jpg)
![burn_card03.jpg burn card03 Burn Card Clothing [Submitted]](http://media.hideyourarms.com/wp-content/uploads/tdomf/32211/burn_card03.jpg)
Burn Card Clothing are a new UK based company who’s brand is themed on classic playing cards. All of their t-shirts come packed in custom, old-school styled playing card boxes as shown in the photos. The t-shirts featured in the shots are from the ‘Burn Card Emblem’ range. You can find out more about their tees and packaging at burncardclothing.com
Andy: Very cool packaging, thanks for the submission guys, and good luck in the future.
This post was submitted by Russ Kirby.
by Andy on August 8, 2011


I got a lovely e-mail from Andrew, the guy behind this new line out of New York, and when I clicked through to the website I found tees that were just as lovely. Very cool logo shirt, and the packaging looks nice too. I always have a tendency to trust a brand that does something different with their packaging, because if they’re considerate enough to put thought into a relatively small element of the purchasing experience (if the packaging is standard you don’t even think about it), then they’ve probably put a lot of thought into the quality of their shirts. We should have a review coming up soon, so we’ll be able to judge that quality first-hand.
Costiness=$21.95 Buy it at 83 Mark Collective
![ZAMFORIA - Global Threads for the Global Citizen_1306244579850 ZAMFORIA Global Threads for the Global Citizen 1306244579850 480x498 ZAMFORIA: Global Threads [Submitted]](http://media.hideyourarms.com/wp-content/uploads/2011/05/ZAMFORIA-Global-Threads-for-the-Global-Citizen_1306244579850-480x498.png)
ZAMFORIA made it’s start creating artistically fueled, exclusive t-shirts mixed with the beauty of cultures and the funk of street wear design, utilizing ‘love’ in different languages as the center of attention. It’s become a brand focused on making a wearable piece of art with a story. Their message and ideology: Learn the World. Love the World. Have fun.
Adding to their fun style, all the shirts come packaged in potato chip bags…….(no chips, though, you wouldn’t want a greasy shirt, right?)
Started by a brother and sister selling out of a Jeep Wrangler and running business from a basement, this Boston based brand’s focus remains to that of its roots: make classic, quality art people relate to and believe in, use any success for positive social change, and promote global citizenship.
Visit ZamLove.com
For HideYourArms Readers…. Use coupon code #HideYourArms to get 10% off your first ZAMFORIA purchase.
[Andy: I really like the idea of packaging a shirt in a potato chip bag, but unfortunately their designs aren't my style, again, this is a case of different strokes for different folks. They could also do with optimising their website a bit too, the images on their front page have far too high of a file size, not too much of an issue really in these days of high bandwidth connections, but it does slow down a site unnecessarily and tax your server too, and let's not forget that Google are taking load speed into account now.]
This post was submitted by Erica Fernandes.