The humble pocket tee doesn’t really get a lot of love nowadays, possibly because everyone has worked out that the pocket isn’t particularly functional on a cotton t-shirt, but I quite like the idea of reinventing the item with the pocket being made the centre of attention. Heft is a new brand (only launched on Thursday) from one of the guys who works at UK streetwear giant Urban Industry, but it’s important to note that the two aren’t really connected, though Sean (Heft’s founder) will be using the Urban Industry shipping system to ensure that postage costs are kept low and secure, so customers will get the benefits of their system with the feel good factor of buying from a guy with a dream of selling t-shirts with cool patterned pockets on them.
The tees are £24.99 each and available now at Heft.
by Andy on January 22, 2011
It’s fair to say that I wasn’t particularly enamoured with the box set that LTD Tee had for sale last week, but thankfully that isn’t the case this week, as this ‘vectorfunk’ design is much more pleasing to me, and you can even get 30% off the $24.99 regular price by using the coupon code ONEWEEK. As ever, you can pick up the package for a week, and it includes the t-shirt, an 8×10 archival print, the custom printed box, and some stickers too.
Judging by that title, you’d think that these tees would be incredibly boring, but in reality they’re actually pretty cool, which is probably because Seatshirt scoured the planet looking for trainlines which didn’t have depressing patterns on their seats. The tees (there are three in the series) are, as the graphic suggests, are currently on pre-sale with 15% off, which is €28, not exactly the cheapest tee ever, but at least there’s a good concept behind it, they’re fairtrade certified, and printed on 100% organic cotton.
In case you’re thinking it, yes, I think I have written about this company before, but I can’t find it using the search, so it must have been a while.
My favourite bunch of tee selling Mancs, Origin68, recently rehashed their website, and mighty fine it looks too. They also released a couple of new tees, and this is one of them, looks good, right?
Costiness=£18 Buy it at Origin68
