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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

Latin Lover at Margin London

Latin Lover at Margin London

 

EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

Evil at Margin London Evil at Margin London Evil at Margin London

 

SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

Slang at Margin London Slang at Margin London Slang at Margin London

 

NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

Netty Ratti at Margin London Netty Ratti at Margin London Netty Ratti at Margin London

 

OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

Out of Print at Margin London Out of Print at Margin London

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OURS at Margin London

by Margin London on February 1, 2013

Ours at Margin London
Fresh from California comes this new range of menswear by Ours. With tailoring alongside premium streetwear, the range should appeal to a wide range of men looking for quality relaxed clothing.

Blending 1980?s Caribbean influences with New England tailoring, Ours could be summed up as “Island Prep”. The range of laidback surf-inspired menswear consists of a full roster of clothing including shirts, trousers, shorts, caps, vests, and unique illustrated tees.

As Hide Your Arms is all about the tees, we’re featuring images of Ours’ t-shirts, but you can see more images with the clothing at their website.

We love the beach-inspired hand-drawn illustrations coupled with text and retro imagery simply coloured in.

Ours at Margin London

Following their debut at Agenda in Long Beach, Ours will be making their European debut in February 2013. Margin London is the only show in Europe to see this first season by new Californian brand Ours when their European distributors, Boy Parker, exhibit the range.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Ours at Margin London

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Ours will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find OursBoy Parker, and Margin on Facebook.

Ours at Margin London Ours at Margin London Ours at Margin London Ours at Margin London

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Less Clothing at Margin London

by Margin London on January 31, 2013

less_clothing_at_margin_london

Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

less_clothing_at_margin_london

Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

less_clothing_at_margin_london2

We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

less_clothing_at_margin_london

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

less_clothing_at_margin_london

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Dr Popcorn at Margin London

by Margin London on January 28, 2013

DPA + Dr Popcorn Apparel at Margin London

Hailing from Sheffield, DPA, an acronym for Dr Popcorn Apparel, is a new brand producing handcrafted tees for men and women. With a dark edge to the graphics, the range is printed on high-quality, fair-trade garments.

Along with releasing their 22-strong range, DPA are making their trade exhibition debut in February 2013 at Margin London.

DPA + Dr Popcorn Apparel at Margin London

So many streetwear brands concentrate on mens’ items only to it’s refreshing to see that DPA have not forgotten about women’s pieces. These designs would also sit well in a women’s boutique and we can imagine some of these prints looking great under a sharp, tailored jacket.

All items come well-presented in their own hand-printed box which adds a level of detail and care that raises the sinister aesthetic to that of a collectible.

DPA + Dr Popcorn Apparel at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

DPA + Dr Popcorn Apparel at Margin London

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

DPA will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

DPA + Dr Popcorn Apparel at Margin London

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Sprayground Bags at Margin London

by Margin London on January 26, 2013

Sprayground Bags at Margin London

Not tees, we know, but you can be wearing the best looking t-shirt and let your outfit down with a bland or ugly bag.

Chances are that, if you’re reading HideYourArms, you care about your printed tees and what you wear so, like a hair-flicking starlet, you deserve a decent printed bag (because you’re worth it).

Sprayground Bags at Margin London

American brand Sprayground is innovating baggage with their distinctive art-inspired range. With backpacks, weekenders, and iPad sleeves, all available in a range of great designs, Sprayground bags feature dripping gold paint, camo sharks, piles of cash, and many more unique prints, including a collaboration with Mishka.

Sprayground Bags at Margin London

Designer David Ben David, aka DBD, grew up in Miami painting, skating, surfing, and always on the go, packing his whole life in his backpack but all he could find were bags of the same old solid colors and shapes so had to create his own brand.

With stores as diverse as Nordstrom, Digital Gravel, Patricia Field, and Kitson carrying the range in America, and spotted on numerous artists including Rihanna, the bags have wide appeal, from streetwear stores to fashion boutiques.

Sprayground Bags at Margin London

Sprayground bags are made from durable polyester fabric and feature a sleek construction with hidden features, such as velour laptop, tablet and sunglasses compartments, ergonomic padded back support, and stash pockets.

Sprayground are reaching out to potential stockists across the pond when they make their European tradeshow debut exclusively at Margin, the independent trade show exhibition in London for new brands.

Sprayground Bags at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Sprayground Bags at Margin London

Sprayground will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find them on Facebook here.

Sprayground Bags at Margin London

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The Illustrated Mind at Margin London

by Margin London on January 23, 2013

The Illustrated Mind by Boy Parker at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

The Illustrated Mind by Boy Parker at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Drink Beer Save Water at Margin London

by Margin London on January 21, 2013

Drink Beer Save Water at Margin London

When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.

With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).

Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.

The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.

Drink Beer Save Water at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Drink Beer Save Water will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Drink Beer Save Water on Facebook here.

Drink Beer Save Water at Margin London

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Post image for Purple and gold “Heart” t-shirt up for pre-order at Vaughn de Heart

RoyLyn has a new shirt up for pre-order inspired by the colours of the Lakers. There’s 20% off ($19.95) if you order before October 7th with free shipping in the U.S., which is nice.

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T-shirt news for March 19th

by Andy on March 19, 2012

star wars t-shirt

So, I guess we could call this a Star Wars x Star Wars mashup at TeeFury?


Random shirts at Shirt.Woot for $6.66 today.


RIPT drop a Skyrim tee today.


Brilliant pirate typography shirt up at Qwertee.


Shirt Punch have a Sherlock Holmes tee that will make little sense to the vast majority of British viewers, which says a lot about the global popularity of the show.


There’s an alien invasion at Nowhere Bad.


Snake make an appearance at The Yetee.


I had to Google it, but this shirt at OtherTees references the high school attended by the Power Rangers.


When it comes to old school nerd tee designs it doesn’t get much older than this at 24tee.


TeeRaiders have a Supernatural referencing design for us.


Delightful shirt up at DBH today.


Lego gets some love at GraphicLab today.




Three fun new designs from Goodjoe.




Shirt Vegas have three new pop culture tees available this week as part of their pre-launch.


Made in the Now salute the thai billionaire who invented Red Bull who died at the weekend.


I’m fairly sure that this was the first ever tee that Tilteed offered and it’s back for another day.


Wrongwroks have released a military style shirt.


Miles To Go will release their Spring collection on Wednesday, and I’ll probably forget to mention it.


Speaking of MTG, here’s a speed run video of one of the new designs.


The Mancunianist is a new street-style blog focusing on Manchester.


TTG are running a big giveaway with Branded Baron.

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labyrinth clothing teaser

Please note that is a UK date in the title, the summer collection is coming on June 7th… probably, and I for one am looking forward to seeing what Labyrinth Clothing have got in store for us.

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prestigious t-shirt

I think it would be good if they made a companion piece to this that said “days are cool, nights are hot” seems like it might go over well with a few folks. This shirt is currently on pre-order, and I get the feeling that they won’t be printing many more than the pre-orders, so if you want it you’re going to have to take a chance on not seeing the real thing before ordering.

Costiness=$24 Buy it at Prestigious

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The next Hide Your Arms t-shirt?

by Andy on March 30, 2011

hide your arms heather grey

Sorry to post about internal HYA business twice in a row, but I couldn’t hold this one in any longer. I’ve been thinking that since the HYA hoodies have been selling fairly well I might take the plunge and have the above mockup printed.

American Apparel Tri-blends are amongst my favourite t-shirt blanks, they’re super soft, wear well, last a long time without fading, and provide a great canvas overall for a print. I also really like the one-colour outline print on the HYA hoodies, so I thought I’d check out what it would look liked mocked onto a dark heather grey, and I think you’ll agrees that it looks pretty sweet.

I need your feedback if I’m going to print this, I might even do a pre-order sale (at a discount, of course), I want to know if I’ve used up the good will of readers supporting the site by buying t-shirts/hoodies/posters/pins/stickers or if you really do like the logo and actually want to buy it. At the time of writing the tee has 13 likes on Facebook, if lots more people were to ‘like’ it that would be a good indicator to me that people actually want it.

So yeah, gimme feedback, gimme your likes, and hopefully I’ll be able to release another tee and then think about what’s next as far as the HYA store is concerned.

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Mishka Spring 2011 Teaser Video

by Andy on February 17, 2011

????? Spring 2011 Lookbook [Teaser Video] from ????? Bloglin on Vimeo.

I wouldn’t usually post a teaser video for Mishka (who seem to be calling themselves ????? nowadays) since I don’t post about them all that often in general, but this is a really cool video and it looks like they’ve got some sweet goods coming up in their Spring line.

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seventh ink t-shirts

I know that title might make you think that I’m not impressed with Seventh.Ink‘s fall line, but I like it, I justed to try and show some kind of objectivity with one of my advertisers. I would write about them whether they were or weren’t helping to keep the server running and the HYA jet filled with supermodels, but HYA is a shill-free zone, so with posts like this I would prefer to just give you the facts and let you make up your own mind. They are being quite ambitious though, the three designs you can see above are being made available (when the line is released on Monday) as tee, hoodies, and belts. Read more about the new line on their blog, and check out all the previews in the gallery.

[click to continue…]

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Sneaker Persona at Stupid Hurts Us

by Andy on July 9, 2010

sneaker t-shirt by stupid hurts us

Are any of you guys out there sneaker fans, if you are then I might have some news coming up for you in the next few weeks, that’s all that I’m going to tease you with for the moment because even I don’t know what it is that I’ll be showing you, but I know it’ll be cool, it’ll be about sneakers, and it’ll be a collaboration. For now, keep your sneaker addiction in check with this rather nice one-colour print for Stupid Hurts Us, a t-shirt design competitions that has almost inexplicably never been featured on HYA before considering their prices are so low for a company printing on organic AA tees.

Costiness=$13 Buy it at Stupid Hurts Us

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I heart HYA, well, of course I do!

by Andy on February 23, 2010

I Heart HYA t-shirt

Greek t-shirt designer yanmos, who has already been mentioned on HYA three times this year, is clearly a fan of the site, seeing as how he whipped up this mockup of a tee that combines two things I love, “I Heart…” tees and myself Hide Your Arms. Seeing thing like this makes me wonder if it might be a good idea to go down the ATshirtBlog and FAILShirt.org route and have a HYA shop setup at a print on demand site, where you could buy items like this that may have interest to a few fans but wouldn’t be popular enough to warrant me getting a load printed. Thoughts?

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Hide Your Arms is releasing a t-shirt!

by Andy on December 6, 2009

Post image for Hide Your Arms is releasing a t-shirt!

It was inevitable that after spending almost 4 years writing about t-shirts, hoodies and anything else that I thought was cool and you guys would be interested in, that I would put my money where my mouth is and actually try and release a shirt.

The shirt, mocked-up above, features the brand new Hide Your Arms logo, and this is the first time most of you will be seeing that, it’s a 4 colour print with negative space on the arms (so they’re hidden, get it?), a fairly large print on American Apparel 2001/2102 tees (that means I’m doing sizes cut for men and women). The logo (created by Ray Masaki of Lowdtown fame) will be being used in the upcoming redesign of the site, and general branding. I know what you’re thinking, “Andy, don’t you always complain about people slapping their logo onto a shirt?” It’s true, I am generally not a fan of logo shirts. I’m not entirely against them, which is why we have the logoteesthatdontsuck tag, but I do often feel that brands, and new brands especially, put their logo onto a tee and there isn’t really much to it. I feel that a Hide Your Arms logo tee has a bit more to it because the site is almost four years old, and with around 5000 readers I’d like to think that some of you have developed a fondness for HYA, so the logo tee comes from their already being a brand, rather than trying to build a brand around a logo.

Throughout the process of having the artwork made by Ray (check out his portfolio), picking colours, choosing a printer, working out how many tees to order, and calculating the pricing I’ve been learning an awful lot. I almost wish that I had done this a long time ago so that I had a lot more insight into what all the people I write about do on a daily basis, because you know what? This is hard. I’m sure the first time is the hardest, and I hope I get to repeat the experience again in the future with original artwork by some of my favourite artists, but I think going through this will help to improve HYA because the more I know about the industry the better I can critique designs and provide feedback to clothing companies.

The tee will likely be going on sale on January 21st next year, a day that some of you may recognise as the 4th birthday of Hide Your Arms, so there’s a while to wait before it is available, so I’ll let you know more details closer to that time, but I wanted to let you know now since I’m really excited about this. Your thoughts and feedback are very much appreciated, I’ve spent enough time telling you what I don’t like about tees, so this might be an opportunity for scorned t-shirt companies to get their own back!

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teefury_image-480x317

I know this is a really popular design, so I thought I’d warn you about its upcoming availability on November 28th at TeeFury. I’ll try and remember me mention it on the day so that no one that wants it misses out, but you all know I’ll probably forget.

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