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Blake from YouDesignIt (who guest posts here from time to time) has written a guest post over at Design Juices explaining to people that are new to the t-shirt game how to go about preparing your file for the printers, which is something that may not be immediately obvious to everyone. It’s by no means an exhaustive guide, but it definitely sets you along your way.
3 Helpful Tips to Get Your T-Shirt Design Print Ready
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When I’m putting updates on the HYA Facebook page sometimes they get a good response from the 2,700+ fans, and sometimes they don’t. I had always presumed that it was because I just wasn’t interesting sometimes, and that is probably the case, but apparently there’s a bit more to it than that. Mashable put together a post that if you own a t-shirt brand is absolutely invaluable to improving how well you engage with the people that follow your brand. If you don’t own a brand you might just want to move on or wait for the next post to go live (in 4 hours or less). The post explains how the time of day and what day you post updates on and how they can be beneficial for you. Some of it is common sense (writing about the NFL will be more popular on a Sunday, for example), but it certainly does give some good pointers and get you thinking about how you can improve response to your updates on Facebook, and by extension other social networks.
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I get sent a lot of press releases, some are good and some are bad. I think that most of the bad ones come from people who are just getting started in the business and think that they need to have a grand press release that shows they’re the latest and great people to put their name on a shirt, but don’t really think about it’s going to be read, or if it’s any use to the person reading it.
Openforum.com has a list of 5 things that you’ll want to avoid when writing up your press release. It was written by a guy that works at Serious Eats, but all of the points do apply to people with a t-shirt brand, which is of course why I felt the need to mention it here.
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Print-on-demand service Fibers have put together a really good guide telling their t-shirt designers (though the advice applies to anyone) about the best practises that they can use when contacting t-shirt bloggers to get their designs written about by guys like me.
The main takeaways are very sensible; have a good promo picture, write clearly and plainly making things simple for the blogger, offer them an incentive like a coupon code or maybe a free t-shirt, and don’t expect them to respond immediately, or perhaps even at all.
I should have something comprehensive like this myself and I’ll think about putting something together because I think it would be very useful. Of course, it needs to be read for it to be useful and in my experience with the submissions I receive most people just do what they want anyway and don’t necessarily follow any of the instructions on a site (my number one request is that people address me by name and it often isn’t met, so I know people are just sending out a form e-mail, and if they don’t give me that shred of respect why should I bother with their pitch?), but hopefully this information will get through to a few people.
Guide to Submitting Designs to t-shirt blogs
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This is actually pretty cool. Yes, you could pretty easily do this in Photoshop but some people don’t have Photoshop, and this is a very quick process if you want to mockup a shirt in about a minute. You upload a jpg, scale it, rotate it, refine the colour of your shirt, and you’re done, a near instant mockup.
There is one problem for me in that if you use a jpg file then it isn’t transparent, so you end up with a white box around the edge of your graphic, but you can of course work around this by matching the colour of your graphic to that of your intended tee colour, or by using a transparent gif.
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