Straight from their post on You Thought We Wouldn’t Notice:

Hi, We are Eio Clothing, a small streetwear brand from the uk that has built up a cult status for individuality and creativity. We just wanted to bring to your attention one of our designs that has been blatantly ripped of by the Just Jeans Company (Australia). As you can see from the images the only difference is they have changed our logo for theirs (even the models show an uncanny resemblance)! Unfortunately i can’t link directly to the tee on their site since it is no longer up there.

The Dice tee has been a classic for us. We released it 2 seasons before Just Jeans. They are a huge company with about 300 stores across Oz. We don’t know if they knew about this directly or if it was just some low life on their design team. Anyway glad a blog like yours exists to at least have some come back.

As the first commenter says, “ouch,” ouch indeed.

• 3 Comments
Tags » eio clothing • R.I.P • ripoff • T-shirts

Am I the only one who feels a little bit uncomfortable when companies sell items that have recently deceased celebrities on them. I’m sure that its intended to be a fashion-based tribute to Heath, but when they charge $45 for the tee they must be making a profit on it, and whether they mean to or not, they’re profiting on someone’s death, although looking around the rest of the CyanaBoutique this is actually one of the cheaper pieces (they’re on the higher end of things), so my argument may be moot.

Still, let’s pretend this isn’t a tee with a dead celebrity on it and all of a sudden its a really cool image, which I feel is slightly cheapened by the addition of the ‘R.I.P Heath’ text. I like the black and white print as well, I think that attempting a colour print could have ruined this design.

Costiness=$45 Link

• 5 Comments
Tags » heath ledger • memorial • monochrome • R.I.P • t-shirt • tribute • white