
Earlier today Original Music Shirt (aka OMS) sent out an e-mail saying that they had redesigned their website. I checked it out and as the page loaded I thought everything looked good very clean and easy to navigate. After a few seconds I realised why I liked it, they appeared to have taken a lot of design cues from Threadless.

I’m no fool and I’m not looking to create drama where it doesn’t exist, but there is no denying that there are some similar aspects to both sites, and as the Threadless design is much older, it all points to OMS being inspired by Threadless at a few turns. The thing that annoys me about it is that you expect an established business like OMS to be above these kind of shenanigans. It is of course possible that OMS used an outside developer for their new website that borrowed a few ideas from Threadless and OMS aren’t aware of this at all but that does seem to be a fairly unlikely. Here’s a few side-by side shots:



The search areas & footers are similar, but in web design the position and style of search areas is often similar, so you could almost let them get away with that, but the navigation bar really gives the game away as far as I’m concerned. Again, there are items on navigation bars that have to be there and are there on every shop, but this redesign just happens to pick the same font as Threadless and put those items in the same order (considering the ‘club’ and ‘community’ can be used interchangeably in this context, and the OMS doesn’t have a design competition so they have no need for a ‘participate’ page)? That doesn’t seem particularly likely to me.
Another little ‘similarity’ is that OMS now have ‘shop guys’ & ‘shop girly’ rather than mens/womens, and Threadless also use guys/girly. It’s possible that OMS were using that before the redesign, but it’s worth noting.
I feel a bit like Glenn Beck as I write this post, being the guy that just happens to notice a few things between a couple of websites, and hopefully I haven’t made any mistakes in my comparisons and suppositions because I have no reason to be negative towards Original Music Shirt, I like their designs and like their style, but I saw their new site and couldn’t help but notice the similarities. I realise that Threadless do not own many of the things I have pointed out, such as the font they use in the navigation bar, the colour blue, rounded corners on buttons, and the style of their footer, but just because they don’t own those things exclusively doesn’t mean it is okay for that design to be copied by other people.
As you might expect, I’d really appreciate your comments on this post, and I will update you if I hear anything from either Threadless or Original Music Shirt.