Karmaloop aren’t just one of the world’s biggest streetwear websites, they also have a traditional bricks and mortar store on Newbury Street, Boston (the same street as Johnny Cupcakes store) which has just been redesigned and reopened. I don’t know what it looked like before, but I know it looks pretty freakin’ sweet now. They’ll be selling some of the products that are available online, as well as a few lines that are going to be exclusive to the store. You can also shop online in the store if they don’t stock something you want, and you’ll get free shipping on those online orders, which is quite a clever way of marrying the online and offline experience.

As you’d expect, they’ve also put together a video on KarmaloopTV where the Karmaloop CEO, Greg Selkoe gives you a guided tour of the new retail space. Also as you’d expect, I’ve embedded that video below.

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Tags » boston • bricks and mortar • Karmaloop • store • video