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tank theory

Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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We have a new website on the way, along with a ton a new graphics, but first we need to get rid of all our older inventory.

Everything is on sale, up to 70% off, plus there are some awesome grab bag deals for both men and women.

Thanks!

Andy: Thanks for the submission!

This post was submitted by Andrew Silverman.

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Autumns over in Australia!

by Andy on September 16, 2008


I’d really like to pat myself on the back for such a great post title, bravo me, bravo Andy, you devilishly handsome man.

See, the reason why that title is so awesome is because Autumns is the name of a web store in Australia that sell great brands like Beautiful/Decay, Obey, People Like Us, and Tank Theory. Autumn is also a season (you Americans call it ‘Fall’ for what I presume is a dumb reason… oh), and since its actually Spring in Australia, clearly Autumn is over in Australia. I guess you could also say that Autumn hasn’t been yet, but that would make my post title seem less awesome, so stop ruining my fun you over-thinker!

Autumns have only been around since early August, so if any of you Aussies haven’t checked them out yet, head on over, because I’ve heard that you can sometimes struggle to get stuff shipped over to you with some online stores in the US and hopefully Autumns can help you with that problem.

Autumns

*In the comments Cameron from Autumns has generously offered us a coupon code that will get you 10% off your order. The coupon code is hideyourcoupon.

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The Pistol by Tank Theory @ Karmaloop

by Andy on February 13, 2008

Pistol t-shirt by Tank Theory @ Karmaloop

Now this here is a really clever design, I love the way that the head seamlessly transitions into being the butt/handle of the revolver, and as ever, there ain’t nothing wrong with putting some gold foil onto a design, especially a gun, it kinda makes it feel like we’re in an African dictatorship!

Oh, and there’s an oversized, Thank Theory branded bullet on the back right should, which looks kinda badass since its in gold too, if it were in white then it would probably just look like a bird crapped on your shoulder.

Costiness=$24 Link (get up to 20% off your order with the coupon code AS7594)

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Tanks For the Memories

by Andy on April 6, 2006

Thermalbrn

I was just checking out El Mercado today, and I saw this cool top by Tank Theory.

It looks like pretty thin material, so it would probably suit going over a tee for those times when it’s not that cold, but a bit too hot to be wearing a full on sweater.

The face on the shoulder is screen printed on and looks fairly anguished, but still very interesting, and you could say clever stuff at parties like “yeah, I’ve always been a shoulder to cry on!” But pick your moment because you can only use a line like that once.

Costiness=$30 (people like me rejoice, they’ve sold out of most of the smaller sizes) URL for the el Mercado page here.

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